In a surprise move today, Linden Lab announced that they’ve reduced Mainland land costs by 10%. Here’s a before-and-after comparison chart of the changes (here’s the source if you are having trouble reading the fine print):
Another big announcement is that they are doubling the amount of free land that Premium members get, from 512 to 1,024 square metres. So that’s actually a benefit that may entice some people to upgrade to a Premium account. Maybe. (I’ve always thought that Linden Lab doesn’t give nearly enough perks to Premium members. 60 groups instead of 42? Big whoop-dee-do. As an SL fashionista, I need at least 100!)
It’s no secret that Linden Lab is sitting on top of lots and lots of unused/abandoned Mainland, so maybe this is a way for them to sweeten the deal somewhat, in order to encourage more land ownership. I’m rather skeptical that this move will work, but we’ll see. People who were fed up with the high land prices in Second Life either downsized long ago, or packed up and moved to one of the Opensim-based virtual worlds.