Holy crap! So it’s not a joke or a parody after all!
Ethernia is an actual product by a Los Angeles-based company! The website finally went live yesterday, and they are planning to launch the beta version of this virtual world sometime this fall.
Here’s the new Ethernia promotional video on Vimeo:
(I notice they did re-edit their video that I posted in my original blogpost about Ethernia, to cut down on the rather bombastic narration in the original.)
PET GØRILLA is a U.S. based integrated production company specializing in the new frontiers of Creativity & Entertainment by using cutting edge technology to unlock new capabilities in storytelling. Our creative roster features live-action, documentary and animation directors with deep knowledge and experience in post-production, interactivity, design, live streaming, event planning, and storytelling. This unique set of creative talents married with a group of well-rounded producers, graphics developers, and technical architects means that anything dreamt can be created.
So, it would appear that Ethernia was, in fact, fake. But it was a good fake, dreamed up by a very creative ad agency, and a very funny one! It was good enough to fool the person who told me it was a real project.