UPDATED! Blockchain, Crypto, and NFT Metaverse Platforms: How to Spot a Scam

Image by Tumisu on Pixabay

Not too long ago, I wrote up a blogpost about an NFT-based metaverse project called Wilder World. As part of my research, I joined the Wilder World Discord server. This morning, I got a direct message from someone with the account name Wilder World, with a come-on to invest in a “limited-time presale” of Wilder World virtual land.

As I suspected, this was a scam. I know this because I know that legitimate NFT metaverse projects do not direct message users via Discord. (I have seen similar messages before, borrowing the names of projects such as Cryptoland, Decentraland, and Somnium Space, to the point where I recently issued a warning via Twitter:

I also got a DM via Discord from them this morning. In the past month, I have received phishing offers from scammers impersonating Cryptovoxels, Decentraland and Somnium Space. Caveat emptor! These are all scams. #MetaverseNFT

Getting back to the scammer from Wilder World, I read the message carefully, and noticed a couple of signs that something wasn’t quite right.

First, in a direct message, Discord will inform you if you and the other person have any Discord servers in common. The fact that Wilder World and I had “no servers in common” is a big red flag. You seriously mean to tell me that the REAL Wilder World would contact me from a Discord account that doesn’t even belong to the official Wilder World Discord server?

Second, I checked the URL against the list of official links in the #official-links channel on the official Wilder World Discord server, and did NOT find this new, suspicious URL on it! (I blurred out part of the URL address in the previous image.) If the Discord server does not have such a list (and all legitimate projects should), then look for it on the official website. Never click on a new, unfamiliar URL you have not thoroughly investigated first!

It is all too easy to target people who have joined an official Discord server for NFT metaverse projects, since you can easily see who else is with you on the server (just check the far right-hand column). It’s also very easy to create a false account by stealing an official logo and calling yourself the project’s name (e.g. “Wilder World”). There is nothing stopping you from creating as many Discord accounts called Wilder World as you wish, since each one has a separate, randomly-generated four-digit suffix at the end of the username (see image, right).

And, unfortunately, some people always fall for this particular scam which appropriated the logo and name of Wilder World, using a well-written come-on and a fake website to take that person’s hard-earned cryptocurrency:

A: That was a scam, I think
Victim: are serious?! ffs

B: There is no land stuff [right now] The focus is on Pets.

Victim: I just filled it out!

A: So any land sale is a scam [right now]

Victim: omg did I just get scammed

C: There was a scammer yesterday DM’ing people

Victim: wtf it was a message from Wilder World
D: From a scam CLONE
E: oh noooooooo Wilder World never DMs u!!
F: Was a scammer with a WW logo on their profile
G: [refers Victim to the -scammers channel]

H: Land is not for sale yet, only raffle for mint list is available on [Wilder World] website, click the link in announcements

And I went over to take a look at the -scammers channel on the official Wilder World Discord server, to see this, plus numerous other scams being reported on. The Victim did report this scam on that channel (see image right), but unfortunately, any money he thought he was spending on NFT-based virtual land in Wilder World is unrecoverable.The scammer, once he or she fleeces a number of people, then deletes the Discord account and the website, and vanishes into the night—likely to repeat the same scam on a different target in future.

So, once again, I am going to list the things that you can do to avoid getting scammed via a direct message on Discord for the various and sundry NFT metaverse projects:

  1. Legitimate projects will not direct message you on Discord. Instead, they will use an #announcements channel on their official Discord server, or perhaps post a blogpost on their official website.
  2. Always check any DM you receive via Discord to see what servers you and the other person have in common. If you and the other person have “No servers in common” (particularly, the official Discord for the legitimate project), that is a red flag! I belong to almost a hundred Discord servers related to social VR, virtual worlds, and the metaverse, and I now routinely block any DM from someone where I have “No servers in common”. The reasoning is this: anybody whom I am interested in talking to should belong to at least one of the same Discord servers as I do!
  3. Check the various channels of the legitimate NFT metaverse project Discord server carefully. Look for an official announcements channel. Look for an official links/URLs channel, either on the Discord or on the project’s official website. Look for a channel to report potential scams and scammers.
  4. Always stop and ask yourself if something is too good to be true. Be highly suspicious of any “good-will gesture” such as the following example, taken directly from today’s Wilder World scammer: “As many of you may have expected, there has been talks of a land sale coming up and we are excited to officially announce…As a way of giving back to those who supported Wilder World early, we will be hosting a limited-time presale to raise liquidity and allow our users to buy the land early before…”.
  5. EDUCATE YOURSELF ON BLOCKCHAIN, CRYPTOCURRENCIES, AND NON-FUNGIBLE TOKENS! If you aren’t willing to take the time to learn how all this works, you are better off staying out of this arena until you do.

I leave you with a few articles on the subject of blockchain/crypto/NFT scams (I’m sure you can find many more on your own):

REMEMBER: Do EVERY. SINGLE. SCRAP. of your homework before investing in any blockchain. cryptocurrency, or NFT project! Be especially cautious when you receive a direct message on Discord!!! Caveat emptor!

UPDATE 4:17 p.m.: Someone on the official Wilder World Discord server shared the following handy tip:

You should turn off server DMs from any NFT Discord you’re in – just click on the server name, select Privacy settings from the drop down menu, and switch them off. NFT Discords will never DM you directly.

Wilder World: A Brief Introduction

Wilder World’s website features some rather disturbing imagery; a crystal skull?

Today, through a VentureBeat article about the metaverse, I learned about a blockchain-based metaverse platform called Wilder World, which I had never heard of before, so I decided to do a little investigating.

Wilder World is an Unreal-based platform using the Ethereum blockchain, with its own cryptocurrency (WILD), which appears to be catering to NFT (Non-Fungible Token) artists. According to the VentureBeat article I read:

Wilder World is a newer metaverse than The Sandbox and Decentraland. Built on Ethereum, Unreal Engine 5, and its sister company ZERO.tech, Wilder World is a metaverse based on photorealism. Wilder World’s team consists of experienced 5D artists — including founder Frank Wilder and Chad Knight who was previously at Nike — that help to create exquisite in-game graphics for Wilder World’s metaverse.

The first city built in the Wilder World metaverse is #Wiami, a 1 to 1 replica of the city Miami. Like Miami in real life, Wilder World says #Wiami is poised to become the crypto hub of the metaverse. Wilder World is powered by the token $WILD, which can be used to purchase NFTs such as wilder.kicks, wilder.wheels, and wilder.cribs. The NFTs’ value doesn’t just stop at aesthetics. NFT owners can use their items in-game or stake their NFTs to earn more rewards.

Wiami? OK, whatever, bro… 🙄

Like many similar NFT metaverse projects, Wilder World is already selling vehicles (“wheels”), sneakers (“kicks”), and condos (“cribs”). They also plan to sell virtual land NFTs. However, there is as yet—at least, as far as far as I can tell—no currently-available metaverse platform which you can visit as an avatar yet. A May 10th, 2021 article by Dean Takahashi states:

If it sounds a little fuzzy on the metaverse details, it’s a little fuzzy. The company said that the best example of what it means when they say “metaverse” is Ready Player One. The company added, “In essence, a fully immersive, 3D virtual world that can be accessed with a VR headset. Unlike normal games, Wilder World enables games and economies created in world. Given that all economic transactions and ownership in Wilder World happen on the blockchain, assets are ‘interoperable’ between different game worlds. Wilder World’s objective is to create an immersive reality that is as similar to this reality as possible.’

Wilder World also has what it calls a Guild, which it describes as follows:

Wilder.Guild is Wilder World’s first official artist DAO. Built for and by artists, the guild is curating the greatest 3D artists of our time to collaborate on the stories, characters, and environments that will ultimately become the Metaverse.

DAO stands for Decentralized Autonomous Organization, a blockchain-based structure represented by rules encoded as a computer program, which is completely transparent, and controlled by the organization’s members (definition taken from Wikipedia).

One aspect of Wilder World which I found very interesting is that, in addition to using Discord and Telegram, they are using something called ZERO (a product from a sister company) as a community discussion platform, which at first glance, looks rather similar to Discord:

According to their “zine” webpage:

We are honored to officially invite you to join the Wilder World private network on ZERO, as we collectively transcend deeper into our immersive 3D Metaverse powered entirely by NFTs. We are super excited to give our audience early access to the ZERO network.

The powerful network enables communication, collaboration and commerce. This occurs directly between content-creators, developers, and members, independent of third parties or big tech. It’s where curious minds come to access unparalleled behind the scenes concepts and content from the Wilders.

The ZERO platform provides a number of useful features for our community (artists, collectors and fans) to connect, collaborate and co-create, some of those features include –

PROFILES: Curate your profile highlighting your skillset and portfolio

CHANNELS: Tailored chat channels to keep up to date with all the $WILD and Metaverse news

MESSAGE: Join town halls, AMAs or have video chats with other Wilders

VIDEO: Real-time direct messaging old and new friends

FEED: Share the latest articles, artwork, and videos with the Wilder community

ZERO is the technology infrastructure that powers Wilder World allowing our vision of a multi-levelled, photorealistic and mixed reality Metaverse to really come to life. An immersive world where our community can acquire virtual land and express themselves through unique avatars, decorative digital assets and fashionable accessories.

With all this talk of “wheels”, “kicks”, “cribs”, and “zines”, I came away from my investigations today feeling distinctly ancient and out-of-touch, and most definitely not one of the cool kids… 😉 Ryan takes a swig of Geritol, and yells at those damn kids to get off his lawn:

However, what Wilder World is doing might be just up your alley, especially if you are an NFT artist looking for a community of like-minded people!

For further information about Wilder World, please visit their website, join their Discord server, their Telegram group or their ZERO group, or follow them on social media: Twitter and Instagram. And, of course, I will duly add Wilder World to my ever-expanding popular list of metaverse platforms.