UPDATED! A Dispute Over Cryptocurrency Leads to Social VR Platform NeosVR Being (Temporarily) Removed from Steam

UPDATE Nov. 5th, 2021: NeosVR is now back up on Steam.

As much as it pains me to write about this story, the tagline of the RyanSchultz.com blog is “News and Views on Social VR, Virtual Worlds, and the Metaverse”, and this definitely is news.

It turns out that, due to a dispute between Valve/Steam and NeosVR over the latter’s cryptocurrencies (Neos Credits or NCR, plus other tokens called KFC and CDFT), the social VR platform has been removed from Steam. The team at NeosVR is currently hard at work to fix the problem, but I have been told that it could take as long as one to two weeks to resolve the situation. In the meantime, Neos is off Steam.

Notice: At the request of the publisher, Neos VR is no longer available for sale on Steam.

You might be forgiven if you were not even aware that NeosVR has an Ethereum-based cryptocurrency called Neos Credits (NCR), for which they have an ongoing Initial Coin Offering (ICO). More details are in their white paper.

Karel Hulec (the co-founder and CEO of Solirax, the Czech company building NeosVR), pinned the following messages to the #neos-credits-ncr channel on the official NeosVR Discord:

We’ll be shortly removing NCR functionality from main Steam Store branch upon request by Valve to make it available again for new downloads on their platform and of course prioritizing our own launcher/updater with builds that support Credits.

We knew from the start NCR is not going to be available on all platforms Neos will be. I hope it will return to Steam builds sometimes down the line when they change the rules again. The ICO has provided a lot of funding for Neos and made it long term sustainable, opened a path for Neos to become a great open source metaverse rivaling some of the most popular ones – it is certainly worth having it in independent builds and on platforms that allow for it.

According to the FAQ list posted to their wiki:

What’s Happening?

We’re disabling NCR/KFC/CDFT functionality on the main Steam build of Neos. This will allow us to continue updating Neos via Steam. You can find the Steam build notes that made this change here.

Does this mean Neos is gone from Steam forever?

No, We’re working with Steam to get Neos re-instated with a build that does not contain NCR/KFC/CDFT. We’ll keep you up to date.

I can’t download Neos from Steam; what can I do?

Download the standalone build.

Can I still use NCR/KFC/CDFT?

Yes, for now we have a standalone build which has NCR/KFC/CDFT enabled (see video below)

In the future, we’ll be looking at other solutions such as our custom launcher, called Neosine.


What this means is: if you are a Patreon supporter of NeosVR (which includes a monthly reward of NCR), and if you use the upcoming Steam version of the NeosVR client, you would still be able to receive your NCR each month, but you won’t be able to access it unless you use the special launcher/client that’s not on Steam. In other words, you will still be getting your NCR, but you won’t be able to send it to users, cash out, or put it into Neos from an outside wallet on Steam builds of the Neos client.

Under this proposed system, NeosVR can stay on Steam (which is good for publicity of the platform, plus many people see being on Steam as a stamp of approval), but a stand-alone version of the NeosVR client with NCR enabled can co-exist.

However, this dispute between Steam and Neos is coming at the WORST possible time for Jason Moore’s MetaMovie production, Alien Rescue, which is on now. Jason basically has to tear up the instructions he sent out to the people who bought tickets. I wrote on the NeosVR Discord:

It’s just really unfortunate timing, as a whole bunch of Neos newbies will be visiting the platform over the next month for Alien Rescue, and Jason Moore is going to have to rewrite his instructions for new users. While the Discord download link is useful some people may not be comfortable navigating a) Discord and b) unzipping the client (it uses, 7zip, right? So they have to find and install an unzipper program, too).

Essentially, it means an extra couple of steps for people to download and install the client software, but it’s a pain in the ass nevertheless! As a rule of thumb, any extra step that inexperienced users have to go through to get onto your platform is a bad thing. NeosVR is going to have to work extra hard after this incident to make it easier for non-computer-geeks to use! (This is admittedly a problem for all social VR platforms, but NeosVR in particular has a rather steep learning curve for its powerful toolset.)

One bright spot amidst the gloom is that cryptocurrency speculators (who perhaps had been previously unaware that NeosVR has crypto) have been busily minting new NCR using Ethereum, since the news broke yesterday! (Please don’t ask me to explain that last sentence; I am still a relative cryptonewbie! All I know is that some people are terribly, terribly excited about this.)


For further information on this issue, I am going to refer you to the wiki page NeosVR set up here with a list of frequently-asked questions (FAQ) about the status of NeosVR on Steam, questions concerning the new launcher, and general information on how this will impact Neos Credits (NCR): Steam Changes.

As well, you can read through the past couple of days of discussion on:

Here’s a quick video of how to download and run the new non-Steam (token-enabled) build:

If you want to learn more about NeosVR, you can visit their website or their wiki, check out their Steam page, join their Discord server, or follow them on social media: FacebookTwitter, and YouTube. And, of course, you can always choose to support the project through their Patreon page (as I do).

UPDATED! Visit the Metaverse Festival in Decentraland, October 21st to 24th, 2021

The Metaverse Festival is a four-day celebration of music, culture, and creativity in the blockchain-based virtual world of Decentraland (DCL), starting today and running through to October 24th, 2021. Here’s a sitemap with coordinates (you can see this in a larger size on the Metaverse Festival website):

The festival boasts an impressive lineup of over 75 performers, including 3LAU, Alison Wonderland, deadmau5, and Nina Nesbitt. You can get details on when and where to catch your favourite artist on the Decentraland events listing. A complete lineup of performers is on the Metaverse Festival website, which features a suitably trippy design:

A four-day celebration of music, culture and creativity in the virtual social world of Decentraland, the Metaverse Festival is a grand collision of light, sound and portable toilets.

It’s the first event of its kind – a fully decentralized celebration of music that offers a weird and wonderful brew of world-class headline acts, mind blowing stages, games, exclusive artist merch, collectibles and more.

So, on October 21, dress your avatar in your very best wearables and jump into an experience like no other.

And if this is your first time in the virtual world, be sure to take a look at our Festival FAQs, which explain how you can be a part of the fun.

We can’t wait to see you in the metaverse!

Gah, that word again…”decentralized”. Decentraland may be many things, but one thing it is most certainly not is decentralized. Everything runs on Decentraland’s own servers, on Decentraland’s artificially scarce and increasingly expensive virtual land (called, of course, LAND).

It just irritates the hell out of me when PR people cavalierly toss around meaningless descriptions like “a fully decentralized celebration of music”. And “the first event of its kind”? Second Life would like a word. Festivals in virtual worlds have been around for years, people.

Apparently, even Paris Hilton herself is making an appearance at Decentraland’s Metaverse Festival (hmmm, I guess she gave up on Staramba Spaces/MATERIA.ONE, another blockchain platform which I savagely reviewed here and here on my blog). God only knows what she’ll be doing up on stage (probably trying to deejay).

Anyway, that’s enough kvetching for one day. If you want to visit the Metaverse Festival, you will likely need to set up a wallet (here’s a quote taken from the Festival FAQs document):

The best way to fully enjoy the Decentraland experience is to get yourself a digital wallet. Digital wallets work as your personal account, keeping all your digital assets (such as NFTs, LAND, cryptocurrency) and in-world progress safe. And when you return to Decentraland, you just need to hit ‘connect’ and you’re in.

You can still enter Decentraland without a wallet, by signing in with your email address (via Fortmatic) or as a Guest, but you won’t have the chance to – for example – receive daily rewards and airdrops, trade in the Marketplace or log in with a different device using the same ID and avatar.

Learn how to get a wallet with our simple Beginners Guide.

Got all that? Cryptonewbies might also want to refer to the blogpost I wrote when Decentraland first opened its doors to the general public: A Step-by-Step Guide on How to Get Started in Decentraland (and Some Caveats for New Users).

Have fun and enjoy the festival!

You can follow what’s going on in Decentraland via Twitter and Reddit, or catch up the latest news via their blog. You can also join their official Discord server.

UPDATE Oct. 23rd, 2021: I have been informed that Decentraland actually is decentralized; Jin (one of the 600+ members of the RyanSchultz.com Discord) shared the following paragraph from the DCL FAQ:

Does Decentraland run on top of its own blockchain?

Decentraland uses the Ethereum blockchain to store and verify information about LAND ownership and LAND content. It does not run on its own independent blockchain. Content within Decentraland is hosted and served to users via a network of community-owned content servers.

So, I stand corrected! Thanks, Jin 😉 Here’s the GitHub for the software if you want to set up your own DCL content server (and, of course, you need LAND!).

Bacardi and Coke! Real-Life Brands Are Starting to Partner with Virtual Worlds (Again): Could This Be the Start of a New Trend?

There was a time, back in the day (ohhh, let’s say, May of 2006) when a Second Life avatar named Anshe Chung graced the cover of Businessweek magazine, which told the story of how she became the first online personality to achieve a net worth exceeding one million US dollars from profits entirely earned inside a virtual world.

It can be argued that this Businessweek article, and the resulting media attention it caused, was the spark that ignited a period of explosive population growth in Second Life, as people realized that they, too, could earn money on Second Life, and they began joining the platform in ever-increasing numbers.

In particular, between late 2006 and early 2007, dozens of real-life companies and brands decided to set up shop in Second Life: Dell, Toyota, Nissan, Sun Microsystems, IBM, even American Apparel and Playboy. Unfortunately, this corporate heyday did not last long. By the end of 2008, most real-world corporations were pulling out, not seeing the benefit (i.e. profit) in running operations on a virtual world, especially during a somewhat brutal recession.

And, for a long time, burned by their initial enthusiastic foray into Second Life, most real-world brands pretty much steered clear of virtual worlds, leaving them to the mom-and-pop stores, the individual content creators who were able to make a go of it.


Well, I am starting to notice the beginnings of a new trend lately: real-life brands are starting to enter into partnerships with social VR and virtual worlds once again. Is this the start of a new trend in marketing?

Two different news items, about two completely different types of partnerships, crossed my desk yesterday, one for Bacardi rum and the other for Coca-Cola, which tickled my fancy and made me laugh (hence the clever title of this blogpost!). Both are instructive examples of how such corporate partnerships have evolved and changed since the Anshe Chung summer of 2006 in Second Life.

Barcardi and Sansar: The Casa Bacardi Virtual Island Festival

First up is a partnership between Bacardi and Sansar, a virtual festival to be held on August 20th, 2021, to promote Bacardi products. According to the event description:

Teleport to your virtual island of Casa Bacardi

Bring home some Caribbean vibes and get grooving to your favourite beats at a music experience like never before.

Casa Bacardi is a whole new virtual world on Sansar, with an epic stage for your favourite artists to perform on, games to play with your friends, hang out with them, play cocktail games and meet new people. Enjoy all of this and more from the comfort of your home along with your favourite Bacardi Cocktails.

You can even design your own look and express yourselves through your avatar before you land on Casa Bacardi Island. Festival fashion doesn’t go away, you know?

Find liberation from the real world on a virtual Caribbean island. Teleport to Casa Bacardi this Rum Month!

Performers at this event include a mix of afrobeat, hip hop, electronica and dance music artists:

  • Tesher
  • Divine and the Gully Gang
  • MC Altaf
  • Tsumyoki with Kidd Mange
  • Natasha Diggs
  • Gauriwho

Tickets are quite inexpensive, only US$1.99 for a concert pass, and US$2.99 for a concert pass plus a limited after-party event (you can pay via credit card or PayPal).

Coca-Cola, Tafi and Decentraland: The Friendship Box NFT

In a piece of news which I somehow missed, Coca-Cola entered the ultra-trendy NFT space with a limited-edition auction, partnering with the Tafi avatar creation system and the blockchain-based virtual world Decentraland (NFT, of course, stands for Non-Fungible Tokens, the concept that blockchain-based property is a unique, distinguishable, indivisible blockchain-based asset which has some sort of monetary value, usually denoted in a cryptocurrency like ETH/Ethereum).

Coca-Cola is not the first big brand name to jump into Decentraland, of course; not too long ago I wrote about how Sotheby’s set up shop. It would appear that the current unabated frenzy over blockchain, cryptocurrencies, and NFTs is bringing together some rather unlikely bedfellows!

According to the official announcement by Tafi:

Tafi announced today that it has partnered with Coca-Cola® by designing virtual wearables for Coca-Cola’s first-ever non-fungible token (NFT) collectibles offering in the “metaverse” to celebrate International Friendship Day on July 30th, Coca-Cola will be auctioning an NFT loot box on OpenSea, that contains Tafi-designed digital apparel that can be worn forever in the virtual world of Decentraland.

Tafi, a leading designer of avatars and digital wearables, is a digital strategy and development partner with Coca-Cola. Tafi worked alongside Coca-Cola to produce the NFTs, as well as Virtue, the agency by Vice, who developed the initial concept. Details of Tafi’s involvement in Coca-Cola’s NFT Lootbox can be found at https://maketafi.com/coca-cola-nft.

Coca-Cola collaborated with designers at Tafi on all the NFTs including the branded wearable apparel. Auction-goers can bid on the Coca-Cola Friendship Box, a reimagined version of Coca-Cola’s highly collectible vending machine, itself an NFT, and once opened there will be three one-of-a-kind digital assets to own: 

• A custom Coca-Cola Bubble Jacket Wearable – a futuristic jacket – is illuminated with effervescent fizz, purposely designed with subtle nods to Coke’s nostalgic delivery uniforms. It also will include an unlockable version that can be worn in the Decentraland 3D virtual reality platform. Inspired by metaverse trends and utility, the jacket features the Coca-Cola color palette, fusing the metallic red of the aluminum can and caramel brown of the delicious drink. 

The Sound Visualizer captures the experience of sharing a Coca-Cola using instantly recognizable audio cues: the pop of a bottle opening, the sound of a beverage being poured over ice, the unmistakable fizz and that first refreshing taste.

The Friendship Card reimagines the design of Coca-Cola’s famous friendship-inspired trading cards from the 1940s for the digital world. The cards bear the “Symbol of Friendship” moniker.

The first ever Coca-Cola NFT (image source)

This one-of-a-kind loot box contained some ultra-exclusive items, including a puffy jacket which can be worn by Decentraland avatars, and it sold for a whopping 217 ETH (which works out to about half a million U.S. dollars)!

Now I can tell you one thing for damn sure: no matter how luxurious and glossy that Coca-Cola puffed jacket may look on the OpenSea marketplace (and you can check out the fancy animations here), it is not going to look anywhere near as good when your avatar wears it around Decentraland! The current state of graphics in Decentraland looks like this, in case you needed a reality check:

The current state of avatar fashion in Decentraland: your glossy, expensive Coca-Cola jacket is not going to anything like what you see on the OpenSea marketplace.

Perhaps I am not the best person to explain all this, because frankly I am still mystified as to why people would want to spend outrageous sums of money on NFTs, except perhaps for bragging rights. However, it is clear that blockchain, crypto, and NFTs are not going away anytime soon (although they will not doubt continue to fluctuate wildly in value). I just report on what I see, safely from the sidelines.

And I repeat my usual warning: do EVERY. SINGLE. SCRAP. of your homework before investing a penny in any blockchain/cryptocurrency project.


Are we seeing a renaissance in such partnerships between real-world brands and social VR platforms and virtual worlds? Who knows. But it is fascinating to watch!

Sotheby’s Sets Up Shop in Decentraland

The current boom in NFT art has led to new partnerships between bricks-and-mortar art galleries and brokers and blockchain-based platforms, such as Cryptovoxels, Decentraland, and Somnium Space, where such art can easily be displayed and admired.

Venerable art auction house Sotheby’s has just announced via Twitter that they have set up a digital replica of its London galleries in the blockchain-based virtual world of Decentraland, as part of Natively Digital, an inaugural curated sale of Non-Fungible Token (NFT) artworks (along with a discussion room on Clubhouse today):

Artnet News reports (this site is paywalled so use the incognito mode of your web browser to see this article):

Sotheby’s virtual gallery is a twin of its New Bond Street outpost, complete with five ground-level galleries—but instead of London’s tony Mayfair enclave, it is located in Decentraland’s prime art hub, known as the Voltaire Art District (map coordinates: 52,83).

A virtual version of Sotheby’s avuncular London commissionaire Hans Lomulder…welcomes visitors at the gallery entrance, top hat and all. 

The Observer website reports:

The NFTs that will be for sale include both the work of early, pioneering crypto artists in the field and more recent blockbuster stars; some of the names represented in the sale are Rhea Myers, Lethabo Huma, and Larva Labs. Recently, Christie’s scored a huge win with the $16.9 million sale of 9 Cryptopunks NFTs manufactured by Larva Labs, so that listing in particular is likely to score comparable dividends for Sotheby’s.

The rare face-masked alien CryptoPunk in Gallery 1 has a starting bid of US$480,000! Obviously, this is art that lies way, waaay outside my payscale!

If you want to visit the virtual Sotheby’s in Decentraland, read my step-by-step guide on how to get started, then type /goto 52,83 into chat (note that you should also be able to visit Decentraland as a guest, without setting up an account). Enjoy the art!