EDITORIAL: How Big Tech Layoffs, the Deepening Crypto Winter, and Global Chaos Will Impact the Metaverse

So (like many of you), have been following the news media these past seven days, and between the U.S. midterm elections, the jaw-dropping layoffs at both Meta and Twitter, and the collapse of major cryptocurrency exchange FTX, it’s been quite a week!

As I write this, I am listening to a Sept. 22nd, 2022 report written by Adam Fisher for clients of the investment firm Sequoia, titled Sam Bankman-Fried Has a Savior Complex—And Maybe You Should Too.

UPDATE 3:08 p.m.: Sequoia has just removed Adam’s report from its website but, as always, the Internet Archive’s Wayback Machine has you covered! WARNING: I listened to all one-and-a-half hours of the audio version of this article, and I want that time back! The level of hubris and cringe in this article is off the charts!

Given what’s happened in the past 48 hours, this report has aged like milk—badly. I had bookmarked it yesterday, and when I went to revisit the page today, I noticed that it had been updated:

UPDATE: Nov 9, 2022: Since this article was published, a liquidity crunch has created solvency risk for FTX and its future is uncertain. Many have been affected by this unexpected turn of events. For Sequoia, our fiduciary responsibility is to our LPs. To that end, we shared this letter with them today regarding our investment in FTX. For FTX, we believe its fiduciary responsibility is first to its customers, and second to its shareholders. As such, FTX is exploring all opportunities to ensure its customers are able to recover their funds as quickly as possible.

Of course, the best front-row seat to the three-ring circus that is crypto is the r/Buttcoin cryptosnark community over at Reddit, and let me tell you, there has been no shortage of things to talk about. Many there predict that (much like the unraveling of the LUNA cryptocurrency “unraveling “stablecoin” on May 7th, 2022, which in turn led to the failures of cryptofirms like Celsius and Voyager) there will be a significant impact to the sudden FTX implosion (Sequoia announced that they have written down their investment in FTX to zero). Even in the crazy world of crypto, the speed with which Sam Bankman-Fried has fallen off his pedestal and destroyed his reputation and his companies (not to mention his investors’ money) is bonkers. But that’s not the only big news these past seven days.


First: The crypto crash is looking more and more like a sustained crypto nuclear winter. Blockchain is now tainted, perhaps irredeemably so, and blockchain-based metaverses are tainted by association. What this means is that the already-established, relatively stable platforms (Decentraland, Voxels, Somnium Space, and a handful of others) are going to have a very difficult time selling NFT-based land, avatar accessories, etc., as well as encouraging new users to come and set up shop. We’re rapidly reaching the point that the general, non-tech public will run the other way when crypto, blockchain, or NFTs are mentioned, given the unending litany of bad news.

People and companies who invested in these platforms at the height of the hype cycle may have to make some hard choices between holding on (perhaps forever) in hopes of seeing a profit, or being forced by circumstances to sell at a loss, because they desperately need to get out of the market. (Perhaps they worked at Meta or Twitter or some other company downsizing during this increasingly brutal recession?). In my opinion, this will keep prices for NFT properties at or near rock-bottom for the foreseeable future, and it will impact these metaverse firms and their future development plans.

But, as bad as that is, the news is even worse for those blockchain-based metaverse projects which have not yet launched. In my opinion, many of these projects are doomed to fail, taking their investors’ money along with it. Some were designed to be rugpulls from the very beginning, hoping to cash in on the ignorant, while others were just weirdly-hatched and poorly-executed but honest proposals (e.g. Cirque de Soleil’s Hanai World project, which I am told has now folded).


Second: Meta is wounded, having lost the public’s trust and investors’ confidence, and facing increasing blowback for its decision to heavily invest in the metaverse and virtual reality. Meta’s missteps are negatively affecting the general public’s impression of the “metaverse”.

Say the word “metaverse” to your average man (or woman) on the street and you probably would get one of the following two responses:

  1. The “metaverse” is Meta/Facebook’s Horizon Worlds and Horizon Workrooms only; or
  2. The “metaverse” consists of the blockchain/crypto/NFT-based platforms only, e.g. Decentraland, Voxels, Somnium Space, The Sandbox, etc.

I’ve already dealt with the blockchain-based metaverses above; now let’s turn to Meta. Mark Zuckerberg and his team at Meta have spent a fair deal of time and money to promote Meta’s visions of the “metaverse”. Mark doesn’t want you to spare a thought for the countless other metaverse platforms which have been in development for years, and in some cases like Second Life, decades. He wants you to focus on Meta. Meta, people! Pay no attention to those other people!!! (Yeah, I know; it’s going about as well as you can expect, given people’s lack of trust in Mark or his company.)

Things have not been going especially well for Meta at the moment, with numerous new media reporting on its financial turmoil, as Mark Zuckerberg invests billions of dollars into research and development to build his vision of the metaverse. Venture capitalist Nathan Benaich recently tweeted (please note that Meta Reality Labs is the R&D arm of Meta working on VR/AR/MR/XR projects.):

In fact, things have been going so badly for Meta lately that many metaverse pundits (myself included) have begun to worry that it is tainting the general public’s perception of the “metaverse”, perhaps unfairly so. Tony Vitillo (a.k.a. SkarredGhost), an Italian man whose blog, The Ghost Howls, covers the VR/AR/MR/XR industry and the metaverse, wrote a recent editorial which I think needs to be read. He echoes what I and other metaverse pundits have noticed for quite some time now: the general public’s mood on the metaverse has soured quickly.

Tony Vitello points out something that many of us writing about the metaverse have noticed for quite some time now: the concept of the metaverse is developing a bad reputation

In an article titled Meta bad, metaverse bad, Tony writes:

After my usual Sunday tour of Twitter and LinkedIn feeds to gather news for my weekly newsletter, I feel the need of writing a rant about a trend I’m seeing online after the Meta Connect about Meta and its involvement in the “metaverse” field.

Many journalists of important tech magazines (TechCrunch, Business Insider, etc…) are all playing a common sport now: targeting Meta and Mark Zuckerberg. They are all writing posts about how Meta has failed, the metaverse has failed, the Meta Quest Pro failed, and also Zuck has failed. Everything is a huge failure. I admit that this news has caught me by surprise, because I have many projects in XR that are doing pretty well, and actually this has been one of the best moments to be in the ecosystem for me. I’m sorry that I hadn’t received the memo that everything failed: I’ll stop doing what I’m doing now and immediately go looking for a job to make fries at McDonald’s.

Look, I get it. Bad news draws eyeballs and clicks, and most people don’t like or trust Mark Zuckerberg or his Meta/Facebook empire. So the negative press pile-on in the wake of the Meta Connect 2022 event was not unexpected. Here’s an example of the recent coverage, by Paul Tassi of Forbes:

Meta shocked the financial world this Thursday by posting a 52% profit decline, its second straight quarterly decline, and a revenue decline of 4% year-over-year. This decimated their stock so badly with a 24.5% drop that it caused financial analyst Jim Cramer to break down crying and apologize on air for having faith in the company.

A main culprit of Meta’s decline is the thing it was named after, Mark Zuckerberg’s relentless pursuit of the metaverse through the company’s Reality Labs division, which has lost $9.4 billion this year so far, and there are warnings that bigger and broader losses are to come in 2023.

And, of course, the news yesterday that Meta was laying off over 11,000 employees has not helped matters in the slightest. It’s not yet known how these massive layoffs will affect Meta’s work in virtual reality, augmented reality, and the metaverse, but I wouldn’t be surprised if a few projects in that area are trimmed. Many in the financial community are attacking Mark Zuckerberg and his desire to repivot Meta to be a metaverse company, and the negative blowback will also impact other companies working in this space. I’ve written more about this on my blog in this August 2022 editorial, How the Crypto Crash—and Meta’s Missteps—Are Souring the General Public on the Metaverse, so rather than repeat myself, I will direct you there if you want to learn more of my thoughts on the matter. On to the next point!


Third: Elon Musk is killing Twitter, and its death throes, plus Meta’s continued struggles, will lead to many people radically rethinking their use of social media, and leaving Twitter, Facebook, and Instagram.

Image source: r/EnoughMuskSPam subreddit on Reddit

If you haven’t got the memo yet, surveillance capitalism and algorithmically-driven echo chambers/walled gardens are about as popular as crypto nowadays. Despite daily reassurances from the Chief Twit himself, the MIT Technology Review reports that Twitter may have already lost one million users, many of whom have moved to Mastodon and other federated services, beyond the control of capricious billionaires. And, while not in dire straits like Twitter, Meta’s social media platforms are similarly bleeding users, as the younger generations abandon Facebook and Instagram for TikTok (which, of course, has its own user data privacy and surveillance capitalism issues, not to mention a parent company now marketing a standalone VR headset to compete with Meta, but that is an issue for a different editorial).

How will this affect the metaverse? Well, for starters, it’s going to be a lot harder for metaverse-building companies to get attention using traditional social media during this time of turmoil and upheaval, which is their primary form of advertising. For example, Mastodon is notoriously resistant to influencer culture and corporate shilling, even going so far as to ban entire instances/servers to avoid being tainted by the filthy lucre of capitalism. (For example, the overly-protective but proactive moderator of the well-established scholar.social Mastodon instance/server just banned the new journa.host instance, because of problems the latter has had in setting up their server, which means that journalists who set up accounts on journa.host are barred from seeing what is going on over at the scholar.social server. These people, many of whom were burned by older forms of social media, are not playing around!)

Another example of the impact: I have unfollowed all the people I used to follow on Twitter, deleted almost all of my tweets, and deactivated my account, in direct reaction to the callous, heartless way that Elon Musk handled his layoffs, gutting half the Twitter staff (I wrote about it in an update at the end of my previous blogpost). This means that I deliberately cut off one venue by which I leaned about news and events taking place in the VR/AR/MR/XR and the metaverse. However, I am still a member of almost 100 different Discord servers, including the 715-member RyanSchultz.com Discord, and my connections there keep me just as well-informed, without having to take part in Facebook or Twitter! I am also quite active on Reddit, although lately most of that time has been spent lollygagging in r/Buttcoin! 😜


Finally, we are entering a severe global recession, with both mass layoffs (see above) and staffing shortages, combined with skyrocketing inflation, which means that we are going to continue to see chaos, disorder, and upheaval all around the world. The war in Ukraine is still upending global supply chains, and China’s continuing strict COVID lockdowns are still impacting product manufacturing. Oh, and did I mention that we need to act now to put the brakes on global climate change before many parts of the world become inhospitable and even uninhabitable? If you’re not depressed, then you haven’t been paying attention!*

Fasten your seatbelts, kids; I have a feeling it’s going to be a bumpy ride, and not just one bumpy night! While chaos can be liberating for some people, it is anxiety-inducing for many others (including myself). We are also still operating under an ongoing pandemic that is absolutely NOT over (for example, my best friend’s 92-year-old mother passed away from COVID-19 in hospital a couple of weeks ago). I am, still, barely leaving my apartment, and my university still has an indoor facemask mandate in place. (Good thing my passionate hobby is virtual reality and the metaverse! Avatars can’t catch the virus. 😉 )

In summary, this global chaos (plus all the other points I made above) will impact the people and companies building the metaverse, as well as the people using it! There will be new challenges, but also new opportunities. Expect the unexpected!


* If you are struggling with your mental health, at the start of the pandemic I pulled together a list of helpful resources, which you can find here. It’s a little out-of-date, but most of the links should still work. Remember, help is out there if you need it!

UPDATED: Twitter, Mastodon, and Ned Segal’s Chocolate Chip Cookie Recipe

PLEASE NOTE: You can find all my previous blogposts about Twitter and Mastodon here (including, of course, this one; just scroll down for the rest).

Over the past six months, I have become enamoured with Mastoson (picture by doodlebrink)

It is a grey, sullen Thursday afternoon up here in Winnipeg, and I am taking a sick day from work, feeling both literally and figuratively under the weather. I slept in till the crack of noon, dragged my raggedy ass out of bed, and my only plans for today (other than pounding out this somewhat cranky editorial while coughing up a lung) are to go to the pharmacy. So be it.

I have other blogposts that are simmering away on the back burner (go ahead, call the Metaphor Police, I dare you), but today I wanted to write about the big news in the world of social media, which is, of course, Elon Musk’s takeover of Twitter. (Standard disclaimer: Auntie Ryan has OPINIONS, and is not afraid to share them!)

Six months ago, when Elon first announced that he was buying the popular microblogging platform Twitter, I decided to set up a couple of accounts on Mastodon, a federated microblogging platform, to get a feel for the place and to set up a Plan B in case I needed to flee Twitter.

Some Mastodon statistics at the six-month mark: I have made just over 1,000 posts, and I am following a little over 700 people, of whom 343 are following me back (many added within the past week). If you follow me, I will follow you back, unless you have a blank profile (i.e., no icon, no banner, no profile, no posts, no comments).

My Mastodon profile

As for Twitter, I have now unfollowed all but 25 people, plus I am following about 125 people using the highly-recommended website and app Feedbin (which I wrote about previously here). I have installed a plug-in for my WordPress blog to automatically post any new blogposts to my Mastodon account, and I am also using Renato Lond Cerqueira’s Mastodon-Twitter crossposter website to automatically crosspost any public posts (or “toots”, as they tend to call them in Mastodon) to my Twitter account. I find that between Feedbin and these two other crossposters, I have no need to actually go onto Twitter, and be subject to its algorithmic whims, trending hashtags, and advertising!

If you’ve been following the news media or social media at all this week, you will already be well aware of how things have changed (for the worse) over at Twitter since Elon trudged onsite, ridiculously lugging a kitchen sink, with a team of Tesla engineers in tow: the firings and resignations of most of the executive team; reports of workers being forced to work 12-hour days, 7 days a week, at the risk of losing their jobs if they do not meet artificially-imposed deadlines; major advertising firms advising their clients to pause advertising as Elon himself retweets QAnon conspiracy theories in response to Hillary Clinton, and bargains with Stephen King about the cost of a blue check mark (Twitter’s user profile verification symbol):

I could go on and on, but you get the idea: Elon is sowing chaos, and with recent reports that he is planning to fire half of Twitter’s workforce, the microblogging platform seems to be turning into a very different, and very worrying, place.

As I said, I was part of the wave of Twitter immigrants who came over to Mastodon six months ago, which led to a bunch of new users. The events of the past week have led to almost 200,000 new Mastodon accounts being set up October 27th, 2022, an influx that temporarily bogged down many Mastodon servers (called “instances”), and forced instance admins to scramble to add new servers and tighten up the code which runs the Mastodon service. Despite these pressures, I have found that the service works well, a testament to its distributed, federated nature.

I think I’m moving rapidly from bargaining to depression in Elisabeth Kübler-Ross’ five stages of grief, about the impending demise of Twitter (or at least, the Twitter I knew and loved). And I am still trying to decide what to do about my stub account over at Twitter, although I am now leaning towards deactivating my account and deleting it completely. The Washington Post has an excellent article outlining how to back up your Twitter data, delete your tweets, lock down your Twitter privacy and anti-harassment settings, and even deactivate and delete your Twitter account (if you hit a paywall, here’s an archived version). I will let you know what I decide, but do not be surprised if I leave Twitter completely by year’s end.

As for Twitter Spaces, Twitter’s version of the Clubhouse social audio app, I am now firmly of the opinion that social audio as a whole is dead. When I first joined Clubhouse in February, 2021, it was at the height of the hype cycle, with people desperately trying to obtain an invitation to join. Now, the few times I do go onto Clubhouse, it’s crickets. And, by and large, I have found the same with Twitter Spaces. Most social audio spaces seem to be about sports or crypto, and I’m not especially interested in either, so I will pass.

Ironically, it was as a result of a Twitter Space that I participated in that I became acquainted with Ned Segal, the Chief Financial Officer who was recently fired by Elon Musk (he still has his Twitter account up, and is still following me). I was sorry to see him go; in my chat with him, he seemed like a genuinely nice guy, and he posted an awesome chocolate chip cookie recipe to his Twitter, which I share below (in case he decides to shut down his Twitter account, which, after what happened to him, I wouldn’t blame him in the slightest for doing):


Ned Segal’s Chocolate Chip Cookie Recipe

(Note: sorry it’s not in metric; Ned’s an American! You’ll have to do the conversions yourself.)

Image taken from Ned’s tweet

In a large bowl, mix in 2 1/4 cups of flour and 1 teaspoon of baking soda

Beat in with handheld in order:

  • 1 cup of room-temperature butter (don’t melt it)
  • 1/2 cup white sugar
  • 1 cup brown sugar
  • 2 teaspoons vanilla extract
  • 2 room-temperature eggs
  • 3 cups of Nestlé’s Tollhouse semisweet chocolate chips (feel free to substitute if you’re boycotting Nestlé for being an evil company)

Put the bowl in the fridge to cool for a few hours.

Place heaping tablespoons of batter onto a baking tray, they should be tall, not flat or wide.

Bake for 9 minutes at 365°F. Every oven is different, so this is trial and error.

Remove from oven and sprinkle immediately with sea salt (I actually cheat, and add a bit of salt to the bowl before refrigeration).

Remove the cookies from the tray to cool (although they are also delicious warm, especially with a glass of cold milk to wash them down!).


I leave you with my initial thoughts and impressions of Mastodon, after having used it for six months. I have, by and large, found the difference between Twitter and Mastodon to be like night and day; I find I get much more engagement on my Mastodon posts, even though I have five times as many people following me on Twitter! (I also suspect that Twitter is probably downplaying or not displaying my posts about Mastodon, which might factor into this.)

I have found the people I interact with on Mastodon to be interesting, intelligent, lively, considerate, and (like me) opinionated. However, you will have to do a bit of work to get up to speed, like setting up a full profile with hashtags, posting an introduction post tagged , and actively searching for other people who share your interests to follow (again, using hashtags, or looking at who other people follow). I have made the conscious decision to boldly follow as many different kinds of people as possible, and I have found that when I favourite or boost somebody else’s Mastodon post, I inevitably go read their profile, and land up following them! I can always prune back later.

I have also set up my main Mastodon account so that it is “locked”, which means that other users have to make a request to follow me (I accept these requests 99% of the time, denying them only if they have zero information in their profile: no icon, no banner, no profile, no public posts, no public comments, zip, nada, bupkis). Like Twitter, the more people you follow on Mastodon, the livelier your feed! But keep in mind that there is no automatic recommendation algorithm like Twitter (some would see that as a good thing).

The two biggest issues you might face in getting started with Mastodon is picking an instance/server to join, and picking a mobile client (although you can certainly use the default Web page; it even has a TweetDeck-style interface if you like multiple columns, with your favourite hashtags in a separate column!). For example, while I do have an account on the https://scholar.social instance, just to be able to see the local feed on that server, I have my main account set up on the biggest and most popular Mastodon instance, https://mastodon.social.

I use an iPhone and an iPad, and I have been very happy with a Mastodon client called Toot! It is very intelligently designed, and it makes clever use of animations in particular (you can turn this off, of course). My favourite part of using the Toot! Mastodon client on my iPad is this cute animation when it takes more than a few seconds to post a toot (which has been happening a lot this week, while Mastodon accepts a surge of new users). You can even toss the spiralling notes around with your finger! (I know, I know, I’m easily amused.)

One of the features of the iOS Mastodon app Toot!, which I did not know about until very recently, is that you can follow the local and federated feeds for a Mastodon instance without having to set up an account on that instance (I’m doing that right now with https://fediscience.org). If you favourite or boost a toot on an instance you’re not on, up pops a menu of your existing profiles to select one. Very cool, and it’s a great way to keep track of what’s going on in the local feed of other Mastodon instances, and (of course) finding new people to follow!

However, one of the drawbacks of Toot! is that sometimes I miss requests from other people to follow me, which can be annoying. This is easily resolved by using an alternative Mastodon client (many of which are free or cheap), or the web interface. (And, of course, you can set up your Mastodon profile so that people can follow you without sending you a request.)

So, that’s it for today. As I wrote previously, I’m still percolating. This whole Twitter/Elon Musk situation has really made me think about my social media habits, and I can see that I still need to make some more adjustments.

I love Mastodon and the community I have found there, and I’m not going back to Twitter.

UPDATE Nov. 5th, 2022: Late Thursday evening, I decided to deactivate my Twitter account, which I did Friday evening. The final straw for me was Elon’s truly appalling letter which was shared on social media and via the news media, outlining how the staff layoffs were to take place:

I vividly remember the day when I went through something like this at my first job after graduating from library school, working for Geac, a now-long-closed library automation firm. In my case, in my department of six people, two people were called into the manager’s office, one by one, and fired. I was the third person to be called in, as the first two were cleaning out their desks. I was told that I could stay. After that, I left as soon as I could, and I swore I would only work in a unionized job (and I am).

Hence, my decision to delete most of my tweets, and deactivate my account (it will be deleted in 30 days, according to Twitter). Elon Musk can go fuck himself.

Editorial: Between Mastodon and Feedbin, I Now Have All the Tools I Need to Avoid Using Twitter While Following People’s Tweets

It’s time for a rethink on how I use Twitter (image source: PC Magazine)

As longtime readers of my blog know full well, I have already severed all ties to Meta hardware and software, even going so far as to vote with my wallet and replace my trusty Oculus Rift PCVR headset at home with a Valve Index. (My final link to Meta was cut in August 2022, when I replaced my work VR headset, a second Oculus Rift, with an HTC Vive Pro 2.) This means that I am not on any of Meta’s social media: no Facebook, no Instagram, no Whatsapp. I shut down my Facebook account a couple of years ago, asking the company to delete all the personal data it had collected on me. I am done.

So, when Elon Musk announced earlier this year that he was going to take over Twitter, I already had some experience in cutting social media platforms out of my life. I responded by setting up an account on Mastodon, which I talk about here, here, and here.

Mastodon is a federated, FOSS (Free and Open Source Software) microblogging app, quite similar to Twitter, but it is decentralized, and not subject to the capricious whims of billionaires! It’s free, but I choose to support it financially through Patreon. If you are curious and you want to kick the tires yourself on Mastodon, start here. You can also watch this two-minute YouTube introduction video:

I unfollowed 90% of the people I was following on Twitter, sending messages to most of them that I was moving to Mastodon, and inviting them to join me. Of course, most didn’t. I get it; change is hard.

So, while I was now posting to my Twitter feed automatically via my blog and via my new Mastodon account, I still found myself having to sign in to Twitter to follow certain people. I grew weary of dealing with Twitter’s algorithmic feed, with its pernicious advertising, and its suggested posts and topics, and its trending hashtags (usually an echo chamber for whatever the latest outrage happens to be). I looked for a solution.

I found it via the recommendation of someone I follow on Mastodon, named Per Axbom. who had posted a link to a blogpost he had written, titled Why I left algorithm-based social media and what happened next. I read about the process Per took to free himself from algorithmically-driven social media and take control over his own newsfeed, and one of the tools he talked about was Feedbin.

Feedbin is a newsreader with a website and associated mobile apps (to set up an account costs US$5 per month or US$50 per year), but it’s more than just that! In addition to following RSS newsfeeds, you can also use it to follow people on Twitter, as well as your favourite YouTube channels. In addition, it gives you a special email address to be used in subscribing to your newsletters, so that they feed into Feedbin, too. You can also use it to follow podcasts. I’ve been using it for a month, and it’s great!

Here are some of the features:

Twitter: Stop mindlessly scrolling through tweets. Feedbin fully unpacks media-rich tweets. If a tweet links to an article, Feedbin will attempt to load the full article and display it alongside the tweet.

YouTube: Follow your favorite creators, with channels and playlists. There’s no algorithm or confusion about what you have already watched, just the videos from your favorite creators in chronological order.

Newsletters: Get newsletters out of your inbox and into Feedbin. Every pro account gets a unique email address to subscribe to and follow newsletters.

Updated Articles: Articles are updated whenever the original changes, so you don’t miss any important changes. You can even see the differences to know what changed.

Full Text: Feedbin can extract the full content of an article for feeds that only offer partial-content. This way you can keep reading without leaving.

Search: Feedbin supports a powerful and expressive search syntax to find exactly what you’re looking for. Save frequent searches to always have the results a click away.

So now I only post to my Twitter account via Mastodon, and I only read tweets from people I follow via Feedbin. This means that I spend next to zero time actually on Twitter—no advertising, no trending hashtags, no outrage machine! My Twitter feed on Feedbin also pulls up any items retweeted by people I follow, and in many cases, any linked articles in the tweets will have their full text loaded, saving me a click. It’s not the same as quitting Twitter entirely, but until more people come to their senses (and when/if Elon Musk drives Twitter into the ground), it’s a fair compromise.

As for YouTube, I can finally browse through only the channels I follow, without YouTube’s irritating suggestions for what it thinks I want to watch next. (And suggestions of music mixes based on my YouTube Music listening habits.) And no advertising unless, of course, the videomaker has a sponsorship in the video! I may never visit the YouTube website, or use the YouTube mobile apps, again. I should have done this years ago, folks.

Feedbin is the greatest thing since sliced bread, in my opinion, and well worth the subscription in alleviating the aggravation of having to deal with Twitter and YouTube algorithms! And, if Elon Musk goes through with his plans to lay off 75% of Twitter’s staff and the platform becomes overrun with toxic content and spam, I already have one foot firmly planted in Mastodon, and between it and Feedbin, I barely have to interact with Twitter at all, aside from keeping my account there.

If Elon Musk buying Twitter doesn’t sit right with you, there are tools and alternatives!

I Have Moved from Twitter to Mastodon

Image courtesy of Stux and 0xd9a on Mastodon: used with permission

Reacting to the unexpected announcement last week about Elon Musk buying Twitter, I have been working on a near-seamless transition away from Twitter to Mastodon, an open-source, federated system of microblogging servers. Just as any Twitter user can follow, mute, and block any other Twitter user, any Mastodon user can follow, mute, and block any other user on any other Mastodon server (called an instance). Here’s a handy seven-minus YouTube video which explains Mastodon and this federated system, called a “fediverse” (please note this video is three years old, so the stats given are out of date):

I have unfollowed hundreds of people on Twitter, sending out messages explaining what I was doing, and I was met with positive responses overall. And I was surprised and delighted that 20-30 people have actually followed me over to Mastodon, setting up new accounts! (If you’re interested in joining us on this adventure, please go to joinmastodon.org, pick an instance to create an account on, and follow me at @ryanschultz@mastodon.social. I will follow you back!)

In only one week, my new profile on the Mastodon instance mastodon.social has gained 50 followers!

I’m not leaving Twitter entirely; I know that many of my over 1,500 Twitter followers will not make the switch. Therefore, I will be (automatically) cross-posting new posts to my blog (like this one!), and I have set up a system where public “toots” (what Mastodon calls tweets) will also automatically be cross-posted to my Twitter account. I just tested it out this evening, and it works like a charm!

So, over the next few months, I will be spending less and less time on Twitter, and more and more time on Mastodon. Mastodon is actually part of a whole suite of interconnected, open-source federated software programs; for more info, please go to https://fediverse.info.

One thing I already love about Mastodon is NO ADVERTISING! Most Mastodon instance owners have a Patreon or Ko-Fi page where you can provide one-time or monthly financial support if you use and like the service. Another thing I like is the community! There are some really interesting people doing some wonderful things on Mastodon, and already I am following my first hundred people!

I have feeling that many other people will also be exploring their options, now that Twitter is owned by a rather capricious billionaire!

Every time I see this picture, it makes me laugh