Linden Lab CEO Ebbe Altberg: Second Life Has Seen a 50% Increase in Regular Monthly Users Because of the Pandemic

Second Life’s new logo (more info)

Last year, I wrote:

In the December 2017 issue of The Atlantic magazine, Leslie Jamison wrote an article about Second Life. The webpage for that article has the original article title, Second Life Still Has 600,000 Regular Users (which you can check for yourself by doing a Google search):

However, it would seem that Leslie’s editor at The Atlantic wanted a somewhat punchier title, and so we have The Digital Ruins of a Forgotten Future, which shows up when you click on that link. (I’m pretty sure that Linden Lab is less than pleased with that particular editor.)

There’s a quote from that article which is, to my knowledge, the most up-to-date statistic we have about how many people still use Second Life: “Of the 36 million Second Life accounts that had been created by 2013—the most recent data Linden Lab will provide—only an estimated 600,000 people still regularly use the platform.”

“Only” 600,000? That still makes Second Life, far and away, the most popular metaverse platform, at almost 17 years old. Even popular newer platforms like VRChat don’t have that level of usage. (Note I am talking specifically about open-ended purpose social VR and virtual worlds here, not games like Fortnite which are slowly expanding into non-combat, social environments.)

And yet, somehow, the mainstream news media continues to portray Second Life as quaint, outdated, and “forgotten”. In case you doubt that 600,000 figure, it was supported by statistics released by Jessica Lyon, the founder, CEO, and project manager of the Firestorm viewer project:

Let’s get this out of the way first:  542,967 unique users across 9.9 million sessions spending 17.7 million hours logged into Second Life on Firestorm over the last 30-day period. 

If you assume that Firestorm has 90% of the SL viewer market (a reasonable assumption), that still works out to about 600,000 regular monthly users (that is, people who sign into Second Life at least once a month).


Well, in a May 22nd, 2020 VICE story about the boom in business in virtual worlds during the pandemic, Linden Lab CEO Ebbe Altberg (the makers of Second Life), had this to say:

“The Second Life community, which now has about 900,000 active users monthly, hosts hundreds of events daily,” Ebbe Altberg, the CEO of Linden Lab, the creators of Second Life, tells VICE. Altberg reveals that the most regularly attended virtual events include live music performances, shopping fairs, fan fiction conventions, book and poetry readings, academic lectures, fashion shows, and art exhibitions. “Events in Second Life can be held spontaneously or with careful planning,” says Altberg. “We have an events calendar and destination guide that helps the community discover what is happening at any given moment. Inside the Second Life Viewer, many communities also form chat groups that allow for like-minded people to stay informed about the latest events.”

Linden Lab does not often reveal usage statistics, so this is noteworthy. What is also noteworthy is that the number of people who log into Second Life at least once a month has jumped from about 600,000 to approximately 900,000—a 50% increase!

Even though Linden Lab has been trying mightily to promote their virtual world and increase the number of people using Second Life for well over a decade, the company has been caught flat footed by this significant increase in usage (be careful what you wish for!).

In fact, they recently announced that they were unable to respond to a surge in demand for Second Life regions (better known as sims, which is short for “simulators”):

Well, this is awkward…

Due to the ongoing public health crisis, we’ve experienced an unprecedented surge in demand for new Second Life regions. While we are thrilled by the heightened interest, the increased demand has consumed our available inventory of full regions and homesteads (there are still many parcels available on existing regions, both on the mainland and from private estates). 

We are committed to maintaining (and improving) the stability and performance of Second Life. So while we are very gratified that we can be of help to people in these trying times, unfortunately, our current server systems cannot accommodate unlimited growth without adversely impacting that stability and performance. This means that region inventory in Second Life will be extremely limited and may not be readily available until early fall.

As we’ve discussed previously, Second Life is in the process of migrating from our existing dedicated servers to a cloud hosting service. That migration has already moved a number of the most important services and databases, but we are not quite ready to host simulators in the cloud. We have a crack team working on that and are making lots of progress, but there are significant changes needed to make sure that we can provide the performance, stability, and security required. When that process is complete we will have a nearly unlimited region capacity, but until then we are constrained by the size of our existing server fleet.

While our migration project has been underway for some time, even our most optimistic business projections did not anticipate a surge of the magnitude we have seen in recent weeks for additional regions. While we planned for growth driven by improvements to Second Life and other factors, we didn’t expect demand to be created by a global pandemic.

As a result, we are in the unfortunate position of hitting the maximum capacity of our “old” servers until the “new” cloud servers are fully operational.


Of course, Second Life is not the only metaverse platform to see an increase in business because of the global public health crisis. Many other social VR and virtual worlds have seen an increase in use, and they have been receiving many inquiries from educational institutions, businesses, and convention organizers. For example, the Balticon science fiction and fantasy convention, taking place this weekend, set up a virtual convention meeting place in Second Life.

Sensing a business opportunity, the pandemic has led to a sharp increase in the number of companies offering platforms supporting remote team work, or (as I prefer to call them) YARTVRA. (This last link will take you to all the blogposts I have written about the remote teamwork marketplace to date.)

And this is not going to be a temporary situation, either. In a best-case scenario, we are going to have to wait 12 to 18 months for a vaccine, which means that social distancing policies, lockdowns, and quarantines are going to be implemented, off an on, for the foreseeable future by governments around the world. We could well see successive waves of coronavirus infection well into 2021, or even 2022!

The coronavirus pandemic has created an unprecedented business opportunity for social VR platforms and virtual worlds. As the saying goes, make hay while the sun shines!

Photo by Luca Huter on Unsplash

Pandemic Diary: May 21st, 2020

Well, according to the calendar, I am now in day 67 of my self-imposed isolation in my apartment, working from home for my employer, the University of Manitoba Libraries. I have not set foot in a supermarket since March 16th, and I have not set foot in a pharmacy since January 30th, choosing instead to have my groceries and prescription medications delivered when I come close to running out. Aside from a few short trips to my office at the university to pick up some papers, my office chair, my Oculus Rift VR headset (as an emergency backup), and my keyboard and wireless mouse (also as backups), I have stayed at home and helped flatten the curve.

I consider myself fortunate to live in a province (Manitoba) where, to date, we have only had 290 cases of COVID-19 so far, in sharp contrast to the provinces of British Columbia, Alberta, Ontario, and Quebec, and the sea of red that is the United States:

We here in Manitoba have truly benefited from the fact that we live in a relatively geographically isolated area of North America, while the coronavirus pandemic hit other parts of the world first, giving our provincial and city governments valuable time to prepare and implement strict social distancing restrictions. While Canada’s chief public health officer has admitted that they should have closed the borders sooner, Canada is in a much better position overall than many other countries, particularly the United States, Russia, and Brazil, which have seen a surge in cases due to haphazard or even non-existent government responses to the crisis.

I have already explained, via this blog, that I have several underlying health conditions at the age of 56: I am significantly overweight, and I have hypertension, type II diabetes, and asthma. All four conditions (which, of course, are interrelated) put me at much higher risk for a severe, possibly even fatal, case of COVID-19 if I should become infected with this novel coronavirus. And it means that I will probably be among the last group of University of Manitoba Libraries employees to return to the campus. I could be in self-imposed lockdown until there is a vaccine.

I have made peace with this fact, and I have now settled into a kind of routine in working from home, becoming more comfortable with virtual staff meetings held in Webex and Microsoft Teams (our university seems to have largely abandoned its use of Zoom).

The librarians of the Sciences and Technology Library are currently hard at work developing a for-credit university course in information literacy for undergraduate science students, which is to start in September 2020. The University of Manitoba has announced that all its classes in the fall term will be taught remotely, and the head of our libraries system has told us that she does not expect us to return to our physical library offices before January of 2021. The science librarians had been originally planning to deliver our information literacy course in-person and in the classroom, but we are now pivoting to package and deliver the course remotely using Webex.

As part of my little one-man crusade to destigmatize mental illness, I have been honest and up-front with my blog readers about my own struggles with depression and anxiety during the pandemic. In addition to taking antidepressant and anti-anxiety prescription medication, I also have biweekly sessions via telephone with my psychiatrist. On the whole, while I still have some bad days, I am doing pretty well.

You might be interested to learn that, in addition to the above-mentioned supports, I have also entered into a peer mentor/support relationship with a friend of a trusted friend, who has experience as a peer counselor in a healthcare setting and has worked as a volunteer at a telephone crisis hotline in the past. We actually meet up every couple of weeks or so in my Linden Home in Second Life!

I log in as my avatar, she logs in as her avatar, and we have a conversation using voice chat. This is an opportunity to get things off my chest and gain another person’s perspective on my mental health issues, and where I can even talk how I sometimes use Second Life to cope with my self-isolation, without having to provide the kind of contextual, background explanation I would need to make to a real-world counselor! I can also ping her via Discord anytime I feel I need to vent in a safe, supported space.

This person is currently considering setting up a peer listening/support service in Second Life, and I am a sort of guinea pig for her, a test to see how well that would work. She’s also pretty new to Second Life, still working her way up the steep learning curve and getting her bearings, and I have shared many of the things I have learned from my 14 years of experience in SL with her—like the concepts of alts, furries, Gorean role-play, and the absolutely critical importance of ankle lock 😉 .

So, how are you holding up during the pandemic? Feel free to join the RyanSchultz.com Discord server, where we have a fairly active #coronavirus-chat channel, or just leave a comment to this blogpost. I’d love to know how you are doing!

Editorial: Seeking Comfortable Places in an Uncertain World (Like Second Life)

Image by iha31 from Pixabay

Oatmeal is my comfort food. A bowl of hot oatmeal, with brown sugar and cinnamon, makes me feel warm and comfortable. (I just had some this morning, as a matter of fact. I am rediscovering all kinds of tastes cooking and baking for myself, staying home and flattening the pandemic curve as we Canadians are being asked to do by our federal, provincial, and local governments.)


Longtime followers of my blog know that my blogging journey has taken quite a few twists and turns over the years. You might have noticed that I have slowed down my formerly blistering pace of blogging a fair bit.

I think it’s normal to have a sort of ebb and flow over time—periods where you write four or five or even six posts a day (I think my personal daily record was eight), and other times when the ideas for new blogposts don’t come quite so freely. Sometimes, you just need some time to sit back, let the ideas percolate a bit, and wait for inspiration to strike. All creative people know this process well.

And you might also have noticed that I am covering Second Life a lot lately. I mean, I am covering Second Life quite a bit more often than Sinespace lately, and I am getting paid to cover Sinespace! So why is that?, I ask myself.

I think one of the reasons that I keep coming back to Second Life, time and again, is that (much like oatmeal), I associate it with comfort. And I find myself seeking out comfortable places more than usual lately, places where I know the territory intimately, know my way around, and where I feel some (weird) sense of normalcy in this atypical, unprecedented time of coronavirus pandemic, when everything in the real world seems out-of-balance and precarious. At a time when gathering in crowds is potentially dangerous in the real world, many people are gathering in virtual worlds like Second Life. I find places like FogBound Blues, Frank’s Jazz Club, and Muddy’s Music Café are more popular than ever.

For example, yesterday evening, I spent a very companionable evening in my favourite SL watering hole, the Pino 1971 bar, where I chatted amiably with the customers and the dancers for several hours while the (virtual) rain poured down in the alley outside, and the (real) rain came down outside my window. I could put aside my worries and concerns about the pandemic and just have some enjoyable, wide-ranging conversations.

I made a new friend, a cigar-smoking, snappily-dressed anthropomorphic wolf in a fedora and a three-piece suit, and we chatted about where he got his absolutely awesome avatar (JOMO) and why, ironically, he didn’t feel a part of the sizeable furry community in Second Life. (I wish I had thought to take his picture. He looked magnificent. I really appreciate those people who put time and energy into their avatar appearance.)

Every so often, a certain favourite dancer he liked would pull out her fans on the red crushed velvet stage, and he would saunter over and enjoy the show, leaving a good tip of Linden dollars to show his appreciation. Then he would come back to where I was sitting, on the sofa near the neon jukebox, to continue our conversation. (It sure beat the hell out of your average text chat with emojis in Discord or on the Second Life community forums.)

I’ve noticed a definite uptick in Second Life traffic on my blog over the past three weeks, and Linden Lab has also reported an increase in both new and returning users to SL. Perhaps others, too, are looking for a place of solace, refuge and escape—a place of comfort in an uncertain, perilous world?

Image courtesy of 1920s Berlin landlady Jo Yardley (source)

P.S. Expect more coverage of other virtual worlds and social VR platforms in the next week, including Sinespace and Decentraland. Don’t worry; I haven’t forgotten you!

Pandemic Diary, April 20th, 2020: Who’s Zoomin’ Who?

I wake up this morning, day 34 of my self-imposed isolation in my apartment during the coronavirus pandemic, feeling more than a little tired. I have been sleeping very badly these past two weeks, and struggling with insomnia and the resulting fatigue.

Today is a research day (we librarians get ten of them per academic year, to pursue “research, scholarly works, and creative activities” as our collective agreement states, because as members of the faculty union we have an opportunity and an obligation to pursue research). I plan to use the time to prepare for my Virtual Germany presentation on social VR, and edit the first draft of a journal article I hope to publish on the lessons learned from my earlier, suspended research project, a poorly-scoped, wildly overambitious plan to build a three-dimensional version of the Mathematical Atlas website, using Sansar as a platform.

Since Sansar’s near-death experience, which would have put that research project into jeopardy, I realize that I have to focus a critical eye on the financial stability, profitability, and long-term survival prospects of any future social VR platform I choose for any future research project. This is something that libraries have to do every day when choosing software such as integrated library systems (the software that handles things such as the acquisition, cataloguing, and circulation of books, etc.).

In Sunday afternoon, FROG*, my arts and entertainment group, which in the pre-pandemic days used to meet once a month in each other’s homes to plan outings to participate in Winnipeg’s vibrant arts, cultural, and entertainment scene, set up a Zoom meeting, just to have everybody get in touch with each other and see how everybody is doing:

We used the free version of Zoom, which automatically disconnects a group of three or more people after 40 minutes. We were having such a good conversation that our host generated and emailed out a second invitation, to meet for another 40 minutes! We also made sure to model our cloth masks to each other…

These women (I am the token gay male in the group) have been friends for over twenty years, and this Zoom meeting was salve to my wounded soul. I am an extrovert, someone who tends to get energy from other people, and opportunities for that have been sorely lacking over the past month. This was the first time I had ever used Zoom outside of virtual work meetings at my university, and we agreed that we would do this biweekly for the duration of the pandemic.

Sunday evening, I participated in a second Zoom meeting hosted by the Out There Winnipeg LGBT2SQ+** Sports and Recreation Group. One of the members had purchased sets of interactive online games from Jackbox Games, which uses Zoom on desktop, and requires a mobile device such as an iPhone as a game controller. We played a couple of lively rounds of Patently Stupid, which can best be described as a cross between Pictionary and Shark Tank:

We followed Patently Stupid with a round of Trivia Murder Party, which was very cleverly designed and programmed by Jackbox, with many “deadly” challenges for those who failed to answer the trivia questions correctly. This was my first time joining the Out There group in Zoom for their Games Night, and it was great fun, and it cheered me up immensely.

So, Aretha Franklin’s Who’s Zoomin’ Who? feels like a very appropriate theme song for yesterday.


*Yes, FROG is an acronym. No, I am not going to tell you what it stands for. The name’s origin is shrouded in the mists of time, and the members of my group prefer to keep it that way 😉

**LGBT2SQ+, of course, is an inclusive, umbrella acronym which stands for Lesbian, Gay, Bisexual, Transgender, Two-Spirited (i.e. indigenous and gay), and Queer or Questioning. The plus sign at the end is for anybody that doesn’t feel they fall into any of the previous categories 🙂