Well, it finally happened: I caved, and I joined Clubhouse. (God help us all.)
If you know nothing else about me, know this: I have been a lifelong tire-kicker of social networks of all kinds over the years, starting with Friendster and MySpace (I wrote about my many misadventures with Friendster here and here). I was an early adopter of Facebook and countless other social networks (remember Tribe? Hi5? Orkut?!?? Trust, Auntie Ryan was on them all, sweetheart). I was an early adopter of Flickr way, waaay back, when they were still a tiny Vancouver startup. And I was also a part of the whole wild, crazy Google+ rollercoaster saga, from beginning to bitter end.
So this is not my first time at the rodeo! Far from it. If my past experience with Friendster, Flickr, Facebook and its ilk repeats itself, I am in for a head-first, deep dive into Clubhouse! (I may not resurface for weeks, people. Google+ basically took over my life for months in 2011.)
Be afraid…BE. VERY. AFRAID.
I have lived and learned, made many mistakes (which I hope I will not repeat this time around), and basically, I have become rather bitter, cynical and jaded about it all. 😉
What had seemed like such good, clean, harmless fun back in those halcyon MySpace, Friendster, and Orkut days has turned into something more suspect, more sinister, more polarizing and divisive, and more weaponized (and yes, I do think I have some form of Facebook PTSD, which tends to colour my perspective).
Therefore, I am now much more reserved and cautious when it comes to new social networks and social media platforms. In fact, at the very end of January, when there was such a big fuss on Twitter about Elon Musk hosting a room in Clubhouse, I tweeted:
I am following all the chatter on Twitter about Elon Musk and Clubhouse, and half of me is feeling FOMO, and the other half is thinking: do I *really* want to join yet another social network that is going to get worse the more it opens up from its exclusive, invite-only phase?
However, when an acquaintance on Twitter posted about a new virtual worlds discussion group starting up in Clubhouse tomorrow night, I was in like a dirty shirt! (Thanks to Shawn Whiting for creating this new group, and thank you to the kind person who shared one of her precious Clubhouse invites with me. so I could take part!)
So, yes, I am excited, but I am also cautious and wary (and no, please do not ask me for an invitation to join; I only have two and I am saving mine for a few, select people whom I already have in mind). Half of me feels like one of the cool kids, and the other half thinks I have drunk the Kool-Aid. So we’ll see how this all turns out. The sentiment I expressed in my tweet above still holds as true as when I wrote it.
What is Clubhouse? If you have been living under a rock, or (like me) in the frozen Canadian prairie hinterlands, Clubhouse is the latest hot social media platform (currently invite-only, and currently only available for the iPhone) which allows users to connect with each other via voice, create rooms where discussions can take place, and host events. (The Elon Musk event I mentioned above was an interview, where over 5.000 users packed into one room to hear him speak.)
Clubhouse, which is still in beta and isn’t yet available to the public, was founded by Paul Davison and Rohan Seth. It’s an audio-based social platform. You can enter rooms (or create a room) and hear or participate in discussions on topics: how to pitch your startup idea, the future of marriage, whether Clubhouse is getting boring. Rooms generally have speakers, the way conference panels do, and moderators. The conversation is in real time, meaning you can hear folks throwing in their opinions about the subject at hand, and you can raise your hand to toss in yours as well.
“Imagine if you were in class with everybody in the world,” said Natasha Scruggs, an attorney from Kansas City, Missouri, who’s been on the app for a couple of weeks.
Clubhouse is the latest manifestation of our desire to connect to each other at a time when social distancing and remaining isolated at home is the new norm. But while videoconferencing services like Zoom have blown up for everyone, Clubhouse’s largest appeal is its exclusivity and its ability to draw in notable figures including Tesla CEO Elon Musk and Facebook CEO Mark Zuckerberg.
Officially launched less than a year ago, in April 2020, Clubhouse has racked up some truly impressive user growth statistics (source):
- May 2020: 1,500 users
- December 2020: 600,000 users
- January 2021: 2 million users
- February 2021: 6 million users
In fact, Clubhouse is currently valued at one billion U.S. dollars (up from $100 million in May 2020), making it a unicorn along with the likes of Uber and Facebook (yes, Mark Zuckerberg is a user, too, and yes, I’m sure that the breakout success of Clubhouse is giving him some sleepless nights).
So, like I said, we’ll see. I hope that I will be able to use Clubhouse to interact more easily with the many wonderful and talented people who work and play in social VR, virtual worlds, and the metaverse, in much the same way as I do on the RyanSchultz.com Discord server.