UPDATED! Editorial: It’s Time for a Complete Reset on How I Use Social Media

Photo by Adem AY on Unsplash

Early this morning, I deleted my Reddit account.

As many of you already know, I deleted my Facebook and Instagram accounts in 2018, followed by moving away from Facebook-now-Meta’s virtual reality hardware completely (I now have a Valve Index at home and an HTC Vive Pro 2 headset at work, both using SteamVR).

And last April, when Elon Musk first floated the idea of buying Twitter, I began to reassess my use of that social media platform, too. I set up my first account on the federated, free-and-open-source (FOSS) microblogging platform Mastodon. So, by the time Elon strode into Twitter headquarters as its new CEO in the fall, I pulled the plug on Twitter as well. (Based on some good advice I got from infosec folks on Mastodon, I simply deleted all my tweets and chats, then left my account empty, without actually deleting it. Every so often, they appear to reload all my deleted tweets from a backup, but I just run TweetDelete again to batch delete everything.)

As for YouTube, I only follow selected channels via the excellent Feedbin app, which I had originally written about here (note that since that was written last October, I decided to unfollow everybody on Twitter completely; I only use Feedbin for newsletters and YouTube channels now). The biggest advantage to this setup (and well worth the subscription cost) is that I am no longer a slave to YouTube’s recommendation algorithm and its incessant, irritating inserted advertising!

Clubhouse lived and died and was deleted from my iPhone over the course of a year (but it was fun while it lasted, and a much-needed outlet during the pandemic lockdown).

Which means, that as of Valentine’s Day 2023, the only corporate-run social media I still used on a daily basis was Reddit. So, why did I finally get rid of that?

It’s a bit of a story. But essentially, something happened this morning that was my wake-up call that I was spending far too much time on Reddit.

Although I had been aware of Reddit for many years, I only bothered to set up an account in 2018. At first, I barely used the service, but I did notice that, as I moved away from Facebook and Twitter, I was spending more and more time on Reddit.

Originally, I had subscribed to all the virtual reality and metaverse-related subreddits (what Reddit calls communities). For a little while last year, I was glued to the daily post on the r/worldnews subreddit about the Russia-Ukraine war. And, of course, Reddit was a place where I followed the latest news about the ongoing coronavirus pandemic.

Over time, I found that I was spending less time on those communities, and more time on what I call the snark subreddits—those communities which have spring up around a public figure (usually a celebrity or an “influencer”), full of sarcastic and often-hilariously-on-point criticism of their posts on Instagram and other social media sites, as well as newsmedia coverage about them.

One of those snark subs was called Hollis Uncensored, and it focused on the once-married (and now divorced) influencer couple of Dave and Rachel Hollis. Rachel had lucked into becoming an Instagram influencer and conference speaker, and had a popular book published, titled Girl, Wash Your Face. Dave, who was a successful executive at Disney, decided to leave corporate life and join the influencer/speaker/writer market with Rachel. They worked together (including advising married couples on their relationships) right up until the shock announcement that they were separating, which of course got some people quite upset that they were marketing themselves as marriage “experts”.

After the split, it wasn’t long before Dave Hollis hooked up with Heidi Lane Powell, a fitness influencer who was divorced from Chris Powell (that couple hosted the reality TV show Extreme Weight Loss for several years). In much the same way as Dave had latched onto his (ex-)wife Rachel’s business as an influencer/speaker, so he became a part of Heidi’s work and personal life as her business partner and her boyfriend. Seeing a pattern here? So did we, and we gloried in snarking about it!

Well, after breaking up and getting back together again several times, recently Dave and Heidi announced that they were separating as a couple (again). During all this, Dave had to abruptly cancel a men’s conference we was trying to sell, when he went for treatment at an addictions centre in California—something which Heidi accidentally let slip during a snapshot of a Zoom meeting posted to her social media, where a particularly sharp-eyed snarker did a reverse image search and matched the furniture and decorations in the room Dave was speaking from, with the treatment facility! There were also several frankly embarrassing attempts by David, coaxed on by Heidi, to participate in things like a triathlon (which he bailed out of) and a bodybuilding competition (where he came in last for his age range).

Needless to say, all this provided ample opportunity for the snarkers in the r/hollisuncensored subreddit! Every evening, before going to bed, I would lie on my sofa with my iPad, catching up on Hollis Uncensored and my other favourite snark subreddits. It was like I was sitting at the mean girls’ table in high school, gossiping and giggling about what so-and-so did to such-and-such!

However, over time, I noticed a disturbing pattern in my Reddit behaviour. Often, I would go back and forth between various subreddits (including my current favourite, the cryptosnark community r/Buttcoin), looking for new items to comment on. I would often stay up past my regular bedtime, restlessly checking for the latest snark, rechecking to see whether my comments had been upvoted. I was becoming addicted.

This morning, while brewing a pot of coffee and getting ready to head off to work, I signed into Hollis Uncensored, to read the shocking news that Dave Hollis had suddenly and unexpectedly passed away. Variety broke the story last night:

Dave Hollis’ death was a wake-up call that I was wasting entirely too much time snarking on Reddit

Dave was only 47 years old, and he left behind his ex-wife Rachel and their four children (the youngest of whom is only 5), plus his ex-girlfriend Heidi and her four children (from two previous relationships). It turns out that Dave had had a heart condition, and he had actually been hospitalized recently for it while attending some sort of influencers’ Mastermind summit in California (an event that seemed to bring together all the toxic-positivity grifters).

There has been much anguish expressed today over at r/hollisuncensored, and not a little soul-searching. Most people are still processing, and still in shock. Suddenly, all that snark about Dave’s, Rachel’s, and Heidi’s antics doesn’t seem that funny anymore. Some have suggested that the existing comment threads about Dave be deleted, even the whole subreddit be shut down, while others have pushed back on that idea. One much-upvoted comment in the aftermath of this shocking news reads as follows:

None of us wanted this, it was about holding [those] people, who teach on well-being and health while publicly doing harmful things, to account. It’s very sad. And [it] goes to show why we should take addiction and mental health seriously, from experts, not this self-help grift. Dave was a victim of self-help culture as much as a perpetrator of it. It’s very, very sad. I hope those around him who are also struggling from addiction and other mental health issues take this as a wake-up call that they need to seek professional, evidenced based support, to commit to it privately, [and] not to teach on it [un]til a long time after their own healing. Addiction and anguish are not something you can handle by changing your mindset or moving your body and journaling. This constant whirling around of epiphanies and anguish makes you sicker and further away from being ok. Do not follow self helpers, course creators selling no product, attend[ing] these conferences, masterminds etc.

May his family have comfort.

For me, this was my clear sign from the universe that I was spending far, far too much time on Reddit, and I just decided to delete my Reddit account this morning, cold turkey. (My previous posts and comments will remain up, but without my username attached to them. As I did before I set up a Reddit account, I could still go in and view the communities I used to be a member of, but I can no longer comment or post unless I set up a new account, which I have zero intention of doing.)

So, what have I learned from the past few years, and from today?

I have learned that I have a lamentable tendency to become addicted to social media, particularly in those apps like Facebook and Twitter, where the algorithm is specifically designed to keep you scrolling through your feed (all the better to strip-mine your personal data and sell it to advertisers, my dear!). Even worse, I tend to use social media as an escape from facing the own problems and issues in my own life. It’s time for me to stop discussing and snarking about other people’s problems, and focus on my own!

I now consider it unlikely that I will use any corporate-run social media in future (except in cases like YouTube, where it is effectively filtered via Feedbin to avoid the recommendation algorithm). My experience over the past few years with social media has been an eye-opener, and it will inform my decisions and actions going forward. I used to avidly seek out new social networks to join, dating back to my time on Friendster twenty years ago; now, I tend to run in the other direction!

I originally looked at Mastodon as a replacement app for Twitter, and I had put a lot of my effort into building a social network there over the past ten months. The community there is great; overall, they’re a high-quality bunch of people. However, I have also decided to take a mental health break from Mastodon, too. Even though it was a far better place than the toxic dumpster fire which Twitter has become under Elon Musk, I am seriously starting to question why I feel the need to use any social media at all.

I still have and will continue to run my blog and my Discord server, but I do feel it’s time for me to step back and do a complete and utter reset of how I use social media, going forward. I’m probably going to have to fight through some tough Reddit withdrawal symptoms! But I do think this is the best step forward for me.

Wish me luck!

UPDATE Feb. 15th, 2023: Well, I can confirm that I am definitely struggling with Reddit withdrawal! I did give in to temptation at lunch today at work, and I poked my nose back into Hollis Uncensored today, and somebody had just posted this well-written explanation, which I share in full:

There is a rift in the snark community right now, and it’s important to clear things up. All points are up for discussion, because discussion is the basis of our community. (If you don’t want to read it all, the gist is in the first and last paragraphs)

It is possible to be respectful of someone’s grieving family and friends without sugarcoating their actions. Like all humans, Dave was more than a one-dimensional character.

So here goes:

  1. A person’s death does not negate their bad behavior and the effects of it. Dave had a massive role in the toxic positivity self-help world where one of his harmful acts was pushing vulnerable people to pay for his advice rather than go to a professional (just look at the things he said about his book while berating his followers during pancake-gate). He sold this guru advice while in active addiction and spiraling mental health. He sold a very harmful lie, and addiction was an integral part of that. Addiction and mental health concerns are unavoidable topics of discussion here. He also knowingly sold a couple’s retreat for THOUSANDS of dollars to desperate couple’s while knowing his own marriage was on the rocks, and he had no business giving out advice. There are so many more problematic things, which is why this sub exists.
  2. His children and family are victims in more than one way. During his meltdown, he repeatedly denied his child food (who was too young to make food for herself) for HOURS, while he ignored her, snapped at her, and badmouthed her. He appeared to be under the influence yet again, which is a relevant and important observation because he was responsible for caring for vulnerable children at the time. That is child endangerment. That’s not excessive speculation; that’s a fact based on the definition of the words. Beyond that, he was repeatedly and relentlessly condescending to Rachel and Heidi. Every time he showed his kids on social media, he barely engaged with them and was hyperfocused on how he appeared. He used his kids as content. Personally, I believe that came out of a place of deep discontent and poor self-image, but that does not negate the effect it had on his family. We begged him to pay attention to his kids and engage with them, and we hoped he would. We were rooting for him when he got help for his addiction, and we were worried about his mental and physical health as they appeared to decline lately. I believe he genuinely loved his kids, but someone can love their kids and still do harm.
  3. As I touched on above, the general consensus is that we don’t armchair-diagnose HOWEVER there is a difference between saying someone is XYZ and saying we’re concerned because someone is exhibiting traits of XYZ and is behaving in a harmful way. A good example of this is Heidi’s disordered eating. It is okay to say that (from what we are able to see) she is exercising excessively without taking in enough calories, appears to be increasingly unhealthy, and appears to be engaging in textbook body-checking behaviors. This is an incredibly important observation because she has vulnerable people paying her for workout and eating plans. We are also genuinely worried about her health, just like we worried about Dave. However, as much as we worry about her health, we are more worried about the thousands of vulnerable people she influences. It is not worth sparing the feelings of one person as that cost of so many others.
  4. We held Dave accountable for his actions but also hoped he would get legitimate help and get out of the scamming guru world he was so deeply in. I think most of us still hold that hope for Heidi, too, but she is victimizing others and we shouldn’t stop talking about that. Personally, I don’t think it’s possible for Rachel because she doesn’t exhibit the naivete of Heidi and Dave. Part of the absurdity of the Hollis/Powell crew is that they will rake you for thousands of dollars, selling you on their all-knowingness while having very basic “epiphanies” (a.k.a. things that most of us learned between middle school and college) right in front of your eyes and they don’t see how incongruous that is.

Ultimately, there is an overlap here of traditional snark and genuine accountability and hope. That’s the point. While there is levity in joking about their antics, this isn’t just for fun. There HAS to be levity, because the consequences of their actions are very dark. That being said, there is always the underlying goal here, which is to bring light to their scamming and help prevent them from taking advantage of others. We hope that that includes the perpetrators getting help because we do care about these people, but our priority is in caring for their victims.

The key part is in the last paragraph. There is indeed an overlap in the snarker communities between mean-girl, traditional snark, and the act of holding influencers like this accountable for their words and deeds. Do I feel guilty that I participated in the snark about Dave? Yes, a little. But, at the same time, we snarkers were playing a role in educating ourselves about people who grift and scam, in order to help identify the behaviour in others, and to help those who were (and often, still are) victimized by such “influencers.” It was also an education in the dynamics of parasocial relationships on social media, and at look at those people who choose to live in the public eye, for better or for worse.

UPDATE February 21st, 2023: Public relations consultant Molly McPherson chats about Dave Hollis’ death and its impact on the Hollis Uncensored subreddit with fellow podcaster Emily Rose, in the most recent episode of Molly’s podcast, Indestructible PR with Molly McPherson. You can listen to the 44-minute podcast (which includes a fascinating general discussion about parasocial relationships) on Apple or Spotify, or however you consume your podcast content.

Molly McPherson’s podcast about Dave Hollis and the Hollis Uncensored community

UPDATE April 26th, 2023: An update on Dave Hollis’ death from People magazine, which was published a couple of days ago:

The cause of death for Dave Hollis, author and former executive for Disney, has been confirmed.

Hollis, who died in February at the age of 47, had lethal amounts of cocaine, fentanyl and alcohol in his system when he died, according to an autopsy from the Travis County Medical Examiner’s Office, which was obtained by PEOPLE.

The motivational author and father of four was unresponsive when authorities arrived at the Hays County home, and he was pronounced dead a short time later, the autopsy says. Hollis’ death has been ruled an accident.

Hollis had a history of drug and alcohol abuse, according to the Medical Examiner, in addition to high blood pressure and depression.

Sad news, but not that surprising. Some of the comments on the r/HollisUncensored subreddit have been scathing:

And he [Dave Hollis] wanted people to pay him to tell them how to live their lives to the fullest. Being comfortable with being uncomfortable. F*cking hypocrites.

And herein lies (IMHO) the entire reason for the existence of this page. Sure, lots of people are struggling in this way, but they aren’t charging people money to attend their own self-help masterminds. He was a fraud and a grifter and it’s a fact now, not just Reddit speculation. Reddit always knows.

Same way he and Rach [Rachel Hollis] made money giving marriage and relationship advice while theirs was falling apart! F*cking frauds!

Oh, and yes, I’m still hanging out on Reddit. Some habits are harder to break than others. 😉 and the Hollis Uncensored subreddit has been the perfect place to process this most recent news and its aftermath.

UPDATED! Confessions of a Shameless Clubhouse Room-Hopper (from a Former Friendster Whore)

Remember Friendster? Aaah, those were the days…

I seem to have a predictable pattern when it comes to new social media and social networks. In Friendster, way, waaay back in the day, I threw caution to the wind and simply began friending strangers with reckless abandon, eventually creating a large, squirming ball of three million interconnected Friendster friends, before getting bored of it all and tossing it aside (you can read my saga here). We called ourselves “Friendster whores”. Gamifying Friendster and undermining Jonathan Abram’s dream of creating a dating site based on three degrees of separation: ACHIEVEMENT UNLOCKED! (And yes, I am shameless.)

Yes, even Dame Edna was my Friendster friend!

When Flickr hit, I was among the first thousand users, when it was still a tiny little Vancouver startup run by Caterina Fake and Stewart Butterfield (who went on to found Slack), again recklessly befriending people based on their photos and pictures. And I followed much the same pattern with Tribe and MySpace and Orkut and Facebook and Google+ and Periscope and Ello… (Remember Ello? They were red hot for a full nanosecond. Blink, and you missed it! Obviously, Clubhouse wants to avoid that fate.)

Ello turned into a weird, obscure little cul-de-sac on the Internet for creatives

So, as per my usual inclination, I have been diving into the deep end of Clubhouse, jumping into and out of rooms with alarming alacrity. Rooms about empowerment or expressing gratitude or non-fungible tokens or mental health or attracting venture capital or manifesting your soulmate or crypto investing. Rooms on candle making. Rooms for serial entrepreneurs and serial daters. Rooms created by people who want to practice their interview skills. A room about lullabies to listen to as you fall asleep (a surprisingly popular room!). Rooms stuffed with super-achievers, the kind of high-energy people with firm handshakes and loud voices that make Tony Robbins look like a shrinking violet. Rooms that were tightly controlled by their moderators, and rooms that were absolute chaos. Rooms with thousands of people and rooms that were empty. So, so many rooms. It made my head explode.

Clubhouse Overload!

For example, yesterday evening I spent an hour listening as the author of a forthcoming book about Clubhouse took pitches from people who wanted their stories to be included in the book. Some were shy and somewhat scattered in their speaking, while others spoke in full, forceful, prescripted paragraphs, seemingly without once drawing a breath. Some were cringe-inducing in their naked ambition to find a way to monetize Clubhouse and/or promote their business. After a hour of pitch after pitch after pitch, I felt exhausted and I went to lie down on the sofa.

Basically, in tried and true Ryan Schultz fashion, I became an utterly shameless and brazen room-hopping Clubhouse slut. I have been told that the more time you spend on Clubhouse, the more you are rewarded with free invites to send to other people to add to the social network during their initial, invite-only phase (a tactic used by many predecessor social networks such as Google+, as well as non-social-media apps such as Gmail…and I vividly remember a very lively trade in those highly-coveted early invitations to Gmail, back in 2004!).

In my first week, I spent so many hours on the platform, sampling rooms at various times of day like a fat man at a pre-pandemic-era cruise line buffet, that I earned a total of EIGHT invitations to bring other people onboard! If you choose to support my work on this blog and the (currently on hiatus) Metaverse Newscast, at the bronze level or higher, I will send you an invite to join Clubhouse! Here is my Patreon page.

PLEASE NOTE: You must remain my Patreon supporter for AT LEAST one monthly billing cycle (the first day of each month) before you receive the Clubhouse invitation, in order to avoid people abusing this privilege by signing up, getting an invite, and then promptly unsubscribing from my Patreon a day later, before you get billed. Thank you!

Thank you to all my wonderful Patreon supporters! Your support helps me cover my WordPress hosting fees for this blog, and it means the world to me. (And I, in turn support Voices of VR podcaster Kent Bye and social VR platform NeosVR via Patreon.)

My Patreon page: support me and get an invite to Clubhouse!

Since I am very familiar with the life cycle of social networks, having participated in so many over the years, I recognize well the addictive, giddy honeymoon period which Clubhouse is now in, where everything is bright and shiny and new. Is it gonna stay that way? Hate to break it to you, but probably not.

There are already rumblings in the press about how Clubhouse will struggle to scale, such as this March 2nd, 2021 Bloomberg Businessweek article by Sarah McBride, titled Can Clubhouse Keep the Conversation Going?, which states:

Investment firm Andreessen Horowitz has supplied much of the capital that helped spark the sudden rise of Clubhouse, the audio-based social network that’s become one of the hottest things in Silicon Valley and has drawn in mega-celebrities including Oprah and Drake. In a twist on the standard venture capital model, it also provides a good deal of the talent responsible for the content…

New forms of smartphone-based media consumption that suddenly take off among early adopters don’t always translate well to the wider world. For every Twitter, which first gained prominence as the must-have app of the 2007 South by Southwest conference, there’s a Highlight, a location-based social networking service that was SXSW’s top app in 2012 but was promptly forgotten after everyone went home. That cautionary tale holds special relevance for Clubhouse given that its co-founder and CEO, Paul Davison, created Highlight.

Newsweek went so far as to claim that Clubhouse is dying (Now, I would rather argue that it is Newsweek that is dying, and that this is a click-bait title, but that is the topic for another blogpost…)

It will be fascinating to see Clubhouse grow and evolve over 2021! As I wrote previously about Friendster, a social network which landed up becoming something quite different from what its creators had originally anticipated:

You can’t predict what’s going to happen. People may take social VR spaces and virtual worlds into as-yet-undreamed-of and unanticipated areas. Nobody can predict what the metaverse is going to look like.

UPDATE 7:32 p.m.: If you are interested in learning who the most influential (i.e. most followed) people are on Clubhouse already, well, there’s actually a handy website for that, just for you people with your noses pressed against the window, waiting to get in!

And I also wanted to quote someone’s hilariously snarky opinion of what Clubhouse is currently like, taken directly from the r/ClubhouseApp community on Reddit:

The crowd is

• 25% Venture Capitalists VC-ing
• 25% Founders foundering
• 25% Scammers scamming
• 25% Wannabes wannabe-ing

And somebody else shared this funny picture, which perfectly sums up the current difficulties some people are having in obtaining a highly-desired Clubhouse invitation, in a Reddit thread where some entrepreneurial souls were peddling Clubhouse invitations for up to $50 each:

I Have Joined Clubhouse (Be Afraid…BE. VERY. AFRAID.)

The Clubhouse logo

Well, it finally happened: I caved, and I joined Clubhouse. (God help us all.)

If you know nothing else about me, know this: I have been a lifelong tire-kicker of social networks of all kinds over the years, starting with Friendster and MySpace (I wrote about my many misadventures with Friendster here and here). I was an early adopter of Facebook and countless other social networks (remember Tribe? Hi5? Orkut?!?? Trust, Auntie Ryan was on them all, sweetheart). I was an early adopter of Flickr way, waaay back, when they were still a tiny Vancouver startup. And I was also a part of the whole wild, crazy Google+ rollercoaster saga, from beginning to bitter end.

So this is not my first time at the rodeo! Far from it. If my past experience with Friendster, Flickr, Facebook and its ilk repeats itself, I am in for a head-first, deep dive into Clubhouse! (I may not resurface for weeks, people. Google+ basically took over my life for months in 2011.)

Be afraid…BE. VERY. AFRAID.

I have lived and learned, made many mistakes (which I hope I will not repeat this time around), and basically, I have become rather bitter, cynical and jaded about it all. 😉

What had seemed like such good, clean, harmless fun back in those halcyon MySpace, Friendster, and Orkut days has turned into something more suspect, more sinister, more polarizing and divisive, and more weaponized (and yes, I do think I have some form of Facebook PTSD, which tends to colour my perspective).

Therefore, I am now much more reserved and cautious when it comes to new social networks and social media platforms. In fact, at the very end of January, when there was such a big fuss on Twitter about Elon Musk hosting a room in Clubhouse, I tweeted:

I am following all the chatter on Twitter about Elon Musk and Clubhouse, and half of me is feeling FOMO, and the other half is thinking: do I *really* want to join yet another social network that is going to get worse the more it opens up from its exclusive, invite-only phase?

However, when an acquaintance on Twitter posted about a new virtual worlds discussion group starting up in Clubhouse tomorrow night, I was in like a dirty shirt! (Thanks to Shawn Whiting for creating this new group, and thank you to the kind person who shared one of her precious Clubhouse invites with me. so I could take part!)

The tweet that sealed my fate: Now I *had* to get into Clubhouse!

So, yes, I am excited, but I am also cautious and wary (and no, please do not ask me for an invitation to join; I only have two and I am saving mine for a few, select people whom I already have in mind). Half of me feels like one of the cool kids, and the other half thinks I have drunk the Kool-Aid. So we’ll see how this all turns out. The sentiment I expressed in my tweet above still holds as true as when I wrote it.

What is Clubhouse? If you have been living under a rock, or (like me) in the frozen Canadian prairie hinterlands, Clubhouse is the latest hot social media platform (currently invite-only, and currently only available for the iPhone) which allows users to connect with each other via voice, create rooms where discussions can take place, and host events. (The Elon Musk event I mentioned above was an interview, where over 5.000 users packed into one room to hear him speak.)

C|Net reporter Erin Carson writes:

Clubhouse, which is still in beta and isn’t yet available to the public, was founded by Paul Davison and Rohan Seth. It’s an audio-based social platform. You can enter rooms (or create a room) and hear or participate in discussions on topics: how to pitch your startup idea, the future of marriage, whether Clubhouse is getting boring. Rooms generally have speakers, the way conference panels do, and moderators. The conversation is in real time, meaning you can hear folks throwing in their opinions about the subject at hand, and you can raise your hand to toss in yours as well. 

“Imagine if you were in class with everybody in the world,” said Natasha Scruggs, an attorney from Kansas City, Missouri, who’s been on the app for a couple of weeks. 

Clubhouse is the latest manifestation of our desire to connect to each other at a time when social distancing and remaining isolated at home is the new norm. But while videoconferencing services like Zoom have blown up for everyone, Clubhouse’s largest appeal is its exclusivity and its ability to draw in notable figures including Tesla CEO Elon Musk and Facebook CEO Mark Zuckerberg. 

Officially launched less than a year ago, in April 2020, Clubhouse has racked up some truly impressive user growth statistics (source):

  • May 2020: 1,500 users
  • December 2020: 600,000 users
  • January 2021: 2 million users
  • February 2021: 6 million users

In fact, Clubhouse is currently valued at one billion U.S. dollars  (up from $100 million in May 2020), making it a unicorn along with the likes of Uber and Facebook (yes, Mark Zuckerberg is a user, too, and yes, I’m sure that the breakout success of Clubhouse is giving him some sleepless nights).

So, like I said, we’ll see. I hope that I will be able to use Clubhouse to interact more easily with the many wonderful and talented people who work and play in social VR, virtual worlds, and the metaverse, in much the same way as I do on the RyanSchultz.com Discord server.

Editorial: Facebook and Oculus Have Too Much Power Over Virtual Reality and the Metaverse

Facebook already has amply demonstrated how little they value the privacy and data rights of its users, in a succession of scandals uncovered by the New York Times and many other news media over the past couple of years (image from Forbes).

Facebook has the resources to capably crush competitors. Strip-mining the data of the estimated 2.7 billion people worldwide who use Facebook, WhatsApp, Instagram, or Messenger each month has been extremely lucrative for the company. (The five billion dollar fine the U.S. FTC recently levied against Facebook for their privacy lapses was a mere slap on the wrist, given the income the company generates each year from advertising. Mark Zuckerberg probably found the money from his couch cushions.)

I have already written about industry gossip that Facebook is plowing resources into creating a metaverse platform for all its Oculus VR hardware users. I willing to bet, dollars to doughnuts, that the Facebook metaverse is going to look a lot like Oculus Home, which is the where you are deposited when you first put on your headset. You can now visit other people’s homes, and recent updates include the ability for users to create their own spaces by uploading their own 3D models.

Some Examples of Oculus Home Interiors

Even better, Facebook gives you free furniture every week you sign into Oculus Home at least once, which you can use to decorate your space. It’s not hard to see how this can compete with social VR platforms like Sansar and virtual worlds like Second Life. And Facebook has deep pockets to fund advertising campaigns that companies like Linden Lab cannot ever hope to match.

And, of course, there is the complete line of Oculus VR hardware, including the popular new wireless Oculus Quest headset, which Mark Zuckerberg recently reported is selling as fast as Facebook can make them.

Which leads to the point of this editorial: in this evolving metaverse of social VR and virtual worlds, is too much power concentrated in the hands of a single, monolithic, profit-obsessed company? I would argue that Facebook is aiming for complete and utter domination of the VR universe, just as they already have in the social networking space, by creating a walled ecosystem with the Oculus Home and the Oculus Store that will have a negative impact on other companies trying to create and market VR apps and experiences. The field is already tilted too much in Facebook’s favour, and the situation could get worse.

Now, you can argue that Facebook has competition from other VR headsets such as the HTC Vive line of products and the Valve Index. And the Steam software distribution platform is an alternative to the Oculus Store. I understand that my purchased programs from the Oculus Store can still be played on an HTC Vive or Valve Index with the Revive software, which is somewhat reassuring to me (although I suppose there is nothing really stopping Facebook if they choose to block that avenue at some point in the future).

More concerning to me is that, at some point, I may be forced to get an account on the Facebook social network to use apps on my Oculus VR hardware. In fact, this has already happened with the events app Oculus Venues, which I recently discovered requires you to have an account on the Facebook social network to access.

Sorry, but after all the Facebook privacy scandals of the past couple of years, that’s a big, fat “Nope!” from me. I asked Facebook to delete its 13 years of user data on me, and I quit the social network in protest as my New Year’s resolution last December, and I am never coming back. And I am quite sure that many of Facebook’s original users feel exactly the same way, scaling back on their use of the platform or, like me, opting out completely. I regret I ever started using Facebook thirteen years ago, and that experience will inform my use (and avoidance) of other social networks in the future.

Yes, I do know that I have to have an Oculus account to be able to use my Oculus Rift and Oculus Quest VR headsets, and that Facebook is collecting data on that. I also know that the Facebook social network probably has a “shadow account” on me based on things such as images uploaded to the social network and tagged with my name by friends and family, etc., but I am going to assume that Facebook has indeed done what I have asked and removed my data from their social network. Frankly, there is no way for me to actually verify this, as consumers in Canada and the U.S. have zero rights over the data companies like Facebook collects about them, as was vividly brought to life by Dr. David Carroll, whose dogged search for answers to how his personal data was misused in the Cambridge Analytica scandal played a focal role in the Netflix documentary The Great Hack (which I highly recommend you watch).

We’ve already seen how social networks such as Facebook have contributed negatively to society by contributing to the polarization and radicalization of people’s political opinions, and giving a platform to groups such as white supremacists and anti-vaxers. The Great Hack details how Cambridge Analytica used Facebook data without user knowledge or consent to swing the most recent U.S. election in Donald Trump’s favour, and look at the f***ing mess the world is in now just because of that one single, pivotal event.

We can’t trust that Facebook is going to act in any interests other than its own profit. Facebook has way too much power, and governments around the world need to act in the best interests of their citizens in demanding that the company be regulated, even broken up if necessary.