Barbados to Set Up an Embassy in Decentraland

The Caribbean nation of Barbados is planning to set up a virtual embassy in the blockchain-based virtual world Decentraland. While the idea of a country setting up an embassy in a virtual world is not new (both Sweden and the Maldives have had embassies in Second Life), this is the first time that a country has set up an official presence in a blockchain-based virtual world, and perhaps a sign of things to come.

According to a recent CoinDesk article written by Andrew Thurman, Decentraland is not the only metaverse platform the country is looking at:

In what could be seen as a historic step toward the legitimization of the metaverse, the island nation of Barbados is preparing to legally declare digital real estate sovereign land with the establishment of a metaverse embassy.

The Barbadian Ministry of Foreign Affairs and Foreign Trade signed an agreement on Sunday with Decentraland, among the largest and most popular crypto-powered digital worlds, for the establishment of a digital embassy. Per a press release provided to CoinDesk, the government is also finalizing agreements with “Somnium Space, SuperWorld and other Metaverse platforms.”

Both Decentraland and Somnium Space I could see as possible sites for a virtual embassy, but SuperWorld? Really? The last time I looked at the SuperWorld project, back in January, I was less than impressed with the concept. I wonder how much the Barbadian officials understand about the metaverse, if they lumped SuperWorld in with Decentraland and Somnium Space. Let’s hope they are getting good advice!

The CoinDesk article goes on to say:

With the release of the embassy, tentatively scheduled for January, Barbados will become the first country in the world to recognize digital sovereign land. The Ministry of Foreign Affairs, The Ministry of Science and Technology, and many other governmental bodies reviewed the plans over “several, several months,” said [Barbados’ ambassador to the United Arab Emirates, H.E. Gabriel] Abed.

The country has also retained legal counsel, as the embassy will set a number of unique precedents. So far experts have said that the embassy will be compliant with international law as well as the Vienna Convention.

Barbados is among the friendliest countries in the world for cryptocurrencies and has been among those leading the charge on the development of a central bank digital currency.

A view of Barbados (Photo by Kathryn Maingot on Unsplash)

Thank you to Akumie for the tip!

UPDATED! Visit the Metaverse Festival in Decentraland, October 21st to 24th, 2021

The Metaverse Festival is a four-day celebration of music, culture, and creativity in the blockchain-based virtual world of Decentraland (DCL), starting today and running through to October 24th, 2021. Here’s a sitemap with coordinates (you can see this in a larger size on the Metaverse Festival website):

The festival boasts an impressive lineup of over 75 performers, including 3LAU, Alison Wonderland, deadmau5, and Nina Nesbitt. You can get details on when and where to catch your favourite artist on the Decentraland events listing. A complete lineup of performers is on the Metaverse Festival website, which features a suitably trippy design:

A four-day celebration of music, culture and creativity in the virtual social world of Decentraland, the Metaverse Festival is a grand collision of light, sound and portable toilets.

It’s the first event of its kind – a fully decentralized celebration of music that offers a weird and wonderful brew of world-class headline acts, mind blowing stages, games, exclusive artist merch, collectibles and more.

So, on October 21, dress your avatar in your very best wearables and jump into an experience like no other.

And if this is your first time in the virtual world, be sure to take a look at our Festival FAQs, which explain how you can be a part of the fun.

We can’t wait to see you in the metaverse!

Gah, that word again…”decentralized”. Decentraland may be many things, but one thing it is most certainly not is decentralized. Everything runs on Decentraland’s own servers, on Decentraland’s artificially scarce and increasingly expensive virtual land (called, of course, LAND).

It just irritates the hell out of me when PR people cavalierly toss around meaningless descriptions like “a fully decentralized celebration of music”. And “the first event of its kind”? Second Life would like a word. Festivals in virtual worlds have been around for years, people.

Apparently, even Paris Hilton herself is making an appearance at Decentraland’s Metaverse Festival (hmmm, I guess she gave up on Staramba Spaces/MATERIA.ONE, another blockchain platform which I savagely reviewed here and here on my blog). God only knows what she’ll be doing up on stage (probably trying to deejay).

Anyway, that’s enough kvetching for one day. If you want to visit the Metaverse Festival, you will likely need to set up a wallet (here’s a quote taken from the Festival FAQs document):

The best way to fully enjoy the Decentraland experience is to get yourself a digital wallet. Digital wallets work as your personal account, keeping all your digital assets (such as NFTs, LAND, cryptocurrency) and in-world progress safe. And when you return to Decentraland, you just need to hit ‘connect’ and you’re in.

You can still enter Decentraland without a wallet, by signing in with your email address (via Fortmatic) or as a Guest, but you won’t have the chance to – for example – receive daily rewards and airdrops, trade in the Marketplace or log in with a different device using the same ID and avatar.

Learn how to get a wallet with our simple Beginners Guide.

Got all that? Cryptonewbies might also want to refer to the blogpost I wrote when Decentraland first opened its doors to the general public: A Step-by-Step Guide on How to Get Started in Decentraland (and Some Caveats for New Users).

Have fun and enjoy the festival!

You can follow what’s going on in Decentraland via Twitter and Reddit, or catch up the latest news via their blog. You can also join their official Discord server.

UPDATE Oct. 23rd, 2021: I have been informed that Decentraland actually is decentralized; Jin (one of the 600+ members of the RyanSchultz.com Discord) shared the following paragraph from the DCL FAQ:

Does Decentraland run on top of its own blockchain?

Decentraland uses the Ethereum blockchain to store and verify information about LAND ownership and LAND content. It does not run on its own independent blockchain. Content within Decentraland is hosted and served to users via a network of community-owned content servers.

So, I stand corrected! Thanks, Jin 😉 Here’s the GitHub for the software if you want to set up your own DCL content server (and, of course, you need LAND!).

Bacardi and Coke! Real-Life Brands Are Starting to Partner with Virtual Worlds (Again): Could This Be the Start of a New Trend?

There was a time, back in the day (ohhh, let’s say, May of 2006) when a Second Life avatar named Anshe Chung graced the cover of Businessweek magazine, which told the story of how she became the first online personality to achieve a net worth exceeding one million US dollars from profits entirely earned inside a virtual world.

It can be argued that this Businessweek article, and the resulting media attention it caused, was the spark that ignited a period of explosive population growth in Second Life, as people realized that they, too, could earn money on Second Life, and they began joining the platform in ever-increasing numbers.

In particular, between late 2006 and early 2007, dozens of real-life companies and brands decided to set up shop in Second Life: Dell, Toyota, Nissan, Sun Microsystems, IBM, even American Apparel and Playboy. Unfortunately, this corporate heyday did not last long. By the end of 2008, most real-world corporations were pulling out, not seeing the benefit (i.e. profit) in running operations on a virtual world, especially during a somewhat brutal recession.

And, for a long time, burned by their initial enthusiastic foray into Second Life, most real-world brands pretty much steered clear of virtual worlds, leaving them to the mom-and-pop stores, the individual content creators who were able to make a go of it.


Well, I am starting to notice the beginnings of a new trend lately: real-life brands are starting to enter into partnerships with social VR and virtual worlds once again. Is this the start of a new trend in marketing?

Two different news items, about two completely different types of partnerships, crossed my desk yesterday, one for Bacardi rum and the other for Coca-Cola, which tickled my fancy and made me laugh (hence the clever title of this blogpost!). Both are instructive examples of how such corporate partnerships have evolved and changed since the Anshe Chung summer of 2006 in Second Life.

Barcardi and Sansar: The Casa Bacardi Virtual Island Festival

First up is a partnership between Bacardi and Sansar, a virtual festival to be held on August 20th, 2021, to promote Bacardi products. According to the event description:

Teleport to your virtual island of Casa Bacardi

Bring home some Caribbean vibes and get grooving to your favourite beats at a music experience like never before.

Casa Bacardi is a whole new virtual world on Sansar, with an epic stage for your favourite artists to perform on, games to play with your friends, hang out with them, play cocktail games and meet new people. Enjoy all of this and more from the comfort of your home along with your favourite Bacardi Cocktails.

You can even design your own look and express yourselves through your avatar before you land on Casa Bacardi Island. Festival fashion doesn’t go away, you know?

Find liberation from the real world on a virtual Caribbean island. Teleport to Casa Bacardi this Rum Month!

Performers at this event include a mix of afrobeat, hip hop, electronica and dance music artists:

  • Tesher
  • Divine and the Gully Gang
  • MC Altaf
  • Tsumyoki with Kidd Mange
  • Natasha Diggs
  • Gauriwho

Tickets are quite inexpensive, only US$1.99 for a concert pass, and US$2.99 for a concert pass plus a limited after-party event (you can pay via credit card or PayPal).

Coca-Cola, Tafi and Decentraland: The Friendship Box NFT

In a piece of news which I somehow missed, Coca-Cola entered the ultra-trendy NFT space with a limited-edition auction, partnering with the Tafi avatar creation system and the blockchain-based virtual world Decentraland (NFT, of course, stands for Non-Fungible Tokens, the concept that blockchain-based property is a unique, distinguishable, indivisible blockchain-based asset which has some sort of monetary value, usually denoted in a cryptocurrency like ETH/Ethereum).

Coca-Cola is not the first big brand name to jump into Decentraland, of course; not too long ago I wrote about how Sotheby’s set up shop. It would appear that the current unabated frenzy over blockchain, cryptocurrencies, and NFTs is bringing together some rather unlikely bedfellows!

According to the official announcement by Tafi:

Tafi announced today that it has partnered with Coca-Cola® by designing virtual wearables for Coca-Cola’s first-ever non-fungible token (NFT) collectibles offering in the “metaverse” to celebrate International Friendship Day on July 30th, Coca-Cola will be auctioning an NFT loot box on OpenSea, that contains Tafi-designed digital apparel that can be worn forever in the virtual world of Decentraland.

Tafi, a leading designer of avatars and digital wearables, is a digital strategy and development partner with Coca-Cola. Tafi worked alongside Coca-Cola to produce the NFTs, as well as Virtue, the agency by Vice, who developed the initial concept. Details of Tafi’s involvement in Coca-Cola’s NFT Lootbox can be found at https://maketafi.com/coca-cola-nft.

Coca-Cola collaborated with designers at Tafi on all the NFTs including the branded wearable apparel. Auction-goers can bid on the Coca-Cola Friendship Box, a reimagined version of Coca-Cola’s highly collectible vending machine, itself an NFT, and once opened there will be three one-of-a-kind digital assets to own: 

• A custom Coca-Cola Bubble Jacket Wearable – a futuristic jacket – is illuminated with effervescent fizz, purposely designed with subtle nods to Coke’s nostalgic delivery uniforms. It also will include an unlockable version that can be worn in the Decentraland 3D virtual reality platform. Inspired by metaverse trends and utility, the jacket features the Coca-Cola color palette, fusing the metallic red of the aluminum can and caramel brown of the delicious drink. 

The Sound Visualizer captures the experience of sharing a Coca-Cola using instantly recognizable audio cues: the pop of a bottle opening, the sound of a beverage being poured over ice, the unmistakable fizz and that first refreshing taste.

The Friendship Card reimagines the design of Coca-Cola’s famous friendship-inspired trading cards from the 1940s for the digital world. The cards bear the “Symbol of Friendship” moniker.

The first ever Coca-Cola NFT (image source)

This one-of-a-kind loot box contained some ultra-exclusive items, including a puffy jacket which can be worn by Decentraland avatars, and it sold for a whopping 217 ETH (which works out to about half a million U.S. dollars)!

Now I can tell you one thing for damn sure: no matter how luxurious and glossy that Coca-Cola puffed jacket may look on the OpenSea marketplace (and you can check out the fancy animations here), it is not going to look anywhere near as good when your avatar wears it around Decentraland! The current state of graphics in Decentraland looks like this, in case you needed a reality check:

The current state of avatar fashion in Decentraland: your glossy, expensive Coca-Cola jacket is not going to anything like what you see on the OpenSea marketplace.

Perhaps I am not the best person to explain all this, because frankly I am still mystified as to why people would want to spend outrageous sums of money on NFTs, except perhaps for bragging rights. However, it is clear that blockchain, crypto, and NFTs are not going away anytime soon (although they will not doubt continue to fluctuate wildly in value). I just report on what I see, safely from the sidelines.

And I repeat my usual warning: do EVERY. SINGLE. SCRAP. of your homework before investing a penny in any blockchain/cryptocurrency project.


Are we seeing a renaissance in such partnerships between real-world brands and social VR platforms and virtual worlds? Who knows. But it is fascinating to watch!

Decentraland Introduces a Wearables Editor: Creating and Selling Avatar Fashion on the Blockchain

Have you joined the RyanSchultz.com Discord yet? You’re invited to be a part of the first ever cross-worlds discussion group, with over 500 people participating from every social VR platform and virtual world! We discuss, debate and argue about the ever-evolving metaverse and the companies building it. Come join us! More details here.


If Second Life has taught us nothing else during the 18 years of its existence, it is this: that people are willing to invest considerable amounts of time and money on avatar customization. In some worlds like VRChat, the customization applies to the entire avatar; in others, like Sinespace, Second Life and Sansar, you can have dressable, human(oid) avatars, where you can mix and match clothing you purchase from content creators to make your own signature look. (In fact, at one time I had aspirations to teach myself Marvelous Designer and become an avatar fashion designer in Sansar…you can read through all the blogposts of that particular saga here.)

The blockchain-based virtual world Decentraland has followed the latter path of Sansar and Second Life (i.e. dressable human avatars), and early this month, they have taken another step on that journey by releasing the Decentraland Wearables Editor. Here’s a quick promotional video:

Now, unlike Sansar and Second Life, creating and selling avatar clothing is different in a blockchain-based virtual world like Decentraland. Every single copy of every single article of clothing has to be minted as a unique NFT (non-fungible token). In other words, the designer decides ahead of time how many copies he or she wants to sell. All clothing is limited edition!

The Decentraland Wearables Editor allows you to name items, model wearables on an avatar, assign categories and item rarity, and set a price for each item in your collections. After that, according to the official blogpost:

Once you’re happy with the details, you can publish your item or collection which then goes to the Curation Committee for approval.

The Curation Committee was voted in place by the DAO, and exists to prevent buggy or offensive wearables from appearing in Decentraland.

Read more about the committee and the approvals process in the documentation.

While there is no gas cost for minting wearables on Polygon, there are fees for publishing wearable items in the Editor. These fees are intended to discourage and reduce wearable “spam”, which can have a negative impact on the performance of the Decentraland Platform.

Again, this is another key difference between Second Life and Decentraland: everything you create for the latter has to go through an approvals process. Since this is a new process, it is impossible to say how much of a potential bottleneck this could create. (By the way, the Decentraland DAO is an autonomous body which owns the most important smart contracts and assets that make up Decentraland—the LAND Contract, the Estates Contract, Wearables, Content Servers and the Marketplace—and subsidizes various operations and initiatives throughout Decentraland.)

So, as you can see, blockchain throws an interesting curveball at the world of avatar fashion design! If all this intrigues you, you can learn more from the Decentraland documentation on wearables. You can follow Decentraland via Twitter and Reddit, or via their blogYou can also join their official Discord server.