Look, I’ll be up-front and unequivocal about it: I’m no longer a fan of the Facebook social network. I left it at the end of last year as my New Year’s resolution, and I asked them to delete over 13 years’ worth of user data it had collected on me (which, as far as I know, they have done).
And I only rejoined the Facebook social network in October because the company has made it abundantly clear that you will need both an Oculus account and a Facebook account in order to take part in Facebook Horizon, Facebook’s social VR platform which is to launch in closed beta sometime in early 2020. And, as a blogger who specializes in covering all aspects of social VR, I have no choice but to play by Facebook’s rules if I want to set foot on their platform and report on it to you, my readers.
At the present moment, the only time you really need to use your Facebook account when using your Oculus VR hardware is if you want to attend an event hosted in Oculus Venues. But, in an announcement today, Facebook says:
Today, we’re excited to announce the brand-new social experience we debuted at OC6 across the Oculus Platform, powered by Facebook. We already use Facebook to bring people together in Venues, offer features like livestreaming, and provide safety tools like reporting and blocking. Now we’re using Facebook’s technology to roll out new social features in the coming days that will help people build their VR communities, while keeping them safer at scale by backing social interactions with their Facebook identity.
Facebook will be rolling out several new features to more tightly integrate the Facebook social network into the Oculus ecosystem:
Starting today, when you choose to log into Facebook from the Oculus Platform, you’ll be able to access new social features that make it easier for you to connect with other people, including:
■ Chats, so you can message your Oculus friends in or out of the headset with quick responses to hop into games together
■ Join your friends in VR directly from any device with links that open to where your friends are within an app, and see the most popular destinations where people are playing in VR
■ User-created Events, so you can organize meetups or multiplayer games with friends
■ Share photos, videos, and livestreaming to Facebook, allowing you to share your favorite moments to Facebook Groups from VR
■ Parties that any of your Oculus friends can join (previously parties were only invite-only)
■ Messenger friends can easily join you in VR when you send them links to join you where you’re playing
And your Oculus usage data will be fed into Facebook for advertising purposes:
As part of these changes, Facebook will now use information about your Oculus activity, like which apps you use, to help provide these new social features and more relevant content, including ads. Those recommendations could include Oculus Events you might like to attend or ads for VR apps available on the Oculus Store. These changes won’t affect third-party apps and games, and they won’t affect your on-device data.
If you choose not to log into Facebook on Oculus, we won’t share data with Facebook to allow third parties to target advertisements to you based on your use of the Oculus Platform.
So, Facebook is going to tighten the integration between the Oculus ecosystem and the Facebook social network, including sharing user data between Oculus and Facebook if you are signed into Facebook via Oculus. And going forward, it looks as though it is going to become more and more difficult to avoid signing into your Facebook account while using your Oculus hardware.
You can certainly forget any ideas you might have about creating an anonymous account to use with Facebook Horizon. Facebook clearly wants you to be signed in using your personally identifying account on the Facebook social network, linked to all the real-life information the company has on you. They also want to be able to send data between Oculus and Facebook. All the better to serve you targeted advertising, of course, which is where Facebook still makes most of its money.
You can still choose to keep your Oculus and Facebook accounts separate, of course, but you can bet that there will be further announcements in the new year intertwining the two services ever more tightly, and making it even more difficult to maintain that separation.
Cynics can say that I knew what I was getting into when I decided to purchase Oculus VR hardware in the first place; I currently own (and am quite happy with) my Oculus Rift and Oculus Quest VR headsets. But I am less than happy with today’s announcements, despite Facebook’s best attempts to make them sound like a rollout of wonderful new features.
In short, Facebook wants to gather together all its information about you into one neat, tidy little package to serve to its advertisers—including how much time you spend in what apps and games on your Oculus VR headset. If you don’t want any part of that, then you’d best look to non-Facebook sources for your VR hardware and software, like HTC and Valve.
UPDATE 7:51 p.m.: Ian Hamilton has written an excellent article on all these changes for UploadVR, which includes an extensive question-and-answer session with Facebook. I recommend you read it to get up-to-speed with what’s happening with your Facebook and Oculus accounts. Thanks, Ian!