Facebook (which had gone to all the trouble and expense of rebranding as Meta during this ridiculous hype cycle) has dropped literally hundreds of millions of dollars into acquiring Oculus and trying to build a business metaverse platform, and failed to even to entice its own employees into using it (let alone anybody else)…
I predict that we are going to see a “metaverse winter,” much like the previous “AI winters,” when the initial promise and hype of the technology hits what the Gartner Group politely calls “the trough of disillusionment.” And I predict we are going to see a lot more shutdown announcements like this throughout 2026.
Well, guess what? Once again, I am late in reporting this, but Meta has finally shut down its Horizons Workrooms product, a social VR platform intended for business use. According to a Road to VR news report by Scott Hayden, Horizon Workroom’s final day was Feb. 16th, 2026.
This is hardly a surprise. As I said up top, I don’t think anybody was using Workrooms. I wrote about the launch of the open beta of Workrooms in August 2021, at a time when Facebook Horizon (as it was then called) was still in closed, invitation-only beta. One neat feature is that it allowed you to bring your physical keyboard into the virtual space via keyboard tracking (this only worked for certain models of keyboard, though). One month later, they announced a collaboration with Zoom, but I don’t know if that went anywhere.
For existing users, Meta has not announced a direct replacement for Workrooms; the company suggests users look into third-party apps such as Arthur, Microsoft Teams Immersive and Zoom Workplace.
Oh, and Meta has also been shelving projects, and laying off staff in its Reality Labs division, according to Scott’s article and CNBC. So it would appear that our metaverse winter is now in full swing.
But keep in mind that winter is only one season out of four. And winter has its own special beauty, even if it doesn’t seem like there’s very much going on under all that ice and snow.
Yes, we are probably going to see more platforms shut down, like Workrooms, and more companies go out of business (not Meta of course, smaller ones). But those of us who have already been active in the metaverse for many years aren’t going anywhere during these lean, cold times. We’ve found our people, our communities, wherever we happen to meet up, whether it’s a flatscreen virtual world like Second Life or a meetup in social VR like VRChat. We hop from world to world as needed.
Yes, the current marketplace struggles will still impact us all in some way. We can expect moments of panic and chaos (e.g. when Ready Player Me was bought out by Netflix, and thousands of developers had to scramble to replace their avatar systems). But we will hunker down, use the downtime productively, and wait for the next season to arrive.
As somebody who writes about social VR and flatscreen virtual worlds on this blog, with a popular Discord server packed with metaverse fanatics and a front-row seat on pretty much everything that has been happening in this space, let me tell you, the past twelve months have been a wild ride. You can even see it in my blog statistics of the number of visitors and views the RyanSchultz.com blog has attracted over the past year:
See that surge from October through March? In October, Mark Zuckerberg announced in a Connect 2021 keynote that Facebook would rebrand as Meta, and would focus on realizing his vision of the metaverse. This also coincided with a crypto speculation boom, where people and companies were frantically bidding for artificially scarce NFT-based plots of land in various blockchain metaverse platforms.
Together, these events sparked a greater awareness among the general public of the metaverse (as indicated by a corresponding increase in traffic to my blog). However, it would appear that the ongoing crypto crash, combined with Meta’s recent woes and missteps, are causing people to sour on the concept. (And by “people”, I mean the general public, not the metaverse fanatics, content creators and world builders whom I tend to hang out with!)
As an illustration of this, I would like to focus on a recent announcement made by Mark Zuckerberg, about the expansion of their flagship consumer social VR platform, Horizon Worlds, from Canada, the U.S. and the U.K. into two new countries, France and Spain:
The first thing I think of when I look at this picture is: hoo boy, somebody working in Meta’s PR department is gonna get fired! You’re trying to sell people on Horizon Worlds with this unappealing, uninspiring, and frankly ugly image on Twitter?
The response to this on two different subreddit communities on Reddit, r/technology and r/Buttcoin, proves to be quite illuminating. (By the way, r/Buttcoin is the blockchain, crypto, and NFTs snark community, where we cryptoskeptics and critics love to discuss and dissect the latest shenanigans, antics, and scams in that world!)
It looks like Mark Zuckerberg watched Ready Player One and thought he would be able to recreate that universe with MS Paint.
“Looking forward to seeing people explore and build immersive worlds!” :: “Work in my content mill, peasants.”
The more money they dump into this dumpster fire, the better chance Facebook finally collapses into the abyss. So keep doing it Zuck.
One much-upvoted comment reads as follows:
No one is building a $1500-2500 PC with [a] dedicated GPU to add a Facebook $600 VR headset to attend work meetings in a virtual space that looks like a kids CGI series from 2004 at a mass adoption level, where the majority of the public would use it daily for 8 hours at work then again for another 4-6 hours “for fun” at home, as the Meta dystopian dream suggests.
Meta has already been subsidizing the costs of their currently meh headset, which they just increased the prices of, as they were losing too much money.
For this to work, the hardware has to be good enough for grandma to be able to buy it on a pension, put it on out of the box and it just works, and it does not make her sick to her stomach in 5-20 minutes due to the low frame rates and quality.
That’s the barrier of entry to the space you need to be able to target… if that old guy at your office struggles with getting their mic to work on MS Teams for a video call every day, as the manager he is not going to order $100,000 worth of gear for your department that is hard to setup and use to meet in the metaverse.
This thing is dead on arrival, but Facebook is also dying/dead in it’s current form, so this Hail Mary [pass] is all they have.
The thing is, this happens all the time with Zuckerberg and his metaverse because Horizon Worlds has looked terrible since its inception and has barely gotten any better over the years, where its avatars still look like Miis from 2012 and they still don’t have legs.
Granted, I understand that showing 2D screenshots of VR is difficult, and that VR generally lags behind traditional console and PC gaming in terms of graphics. And yet that doesn’t change the fact that even within VR, Horizon Worlds is one of the worst-looking offerings I have seen, and that Meta has spent something like $10 billion chasing its Horizon, VR-centric version of the metaverse, even embarrassingly changing their company name to reflect that. And…this is the result.
If I was a Meta stockholder I would be selling the minute I saw that screenshot.
He (and many others) are hoping that nobody remembers Second Life ever existed, let alone that it still does. It has a dedicated audience of somewhere between half to one million users and that’s kinda it. I suspect the future for “the metaverse” is similar.
One r/Buttcoin member posted the following detailed comment:
This is the part I don’t understand. Any “meta” style environment will be incredibly limited in terms of graphics and gameplay due to the need to have a high number of players at once. So who is the target audience?
• Someone looking to play a game is going to go with something like Grand Theft Auto V (and continue to move on to the next biggest thing when they come out). • The live concerts! aspect of the website seems equally absurd given the graphical limitations and that this would be less entertaining than watching a concert on TV. • Your casual Farmville-style person isn’t shelling out hundreds of dollars for a VR headset. • For their “practical” concepts like virtual stores, it seems to invalidate the concept of buying metaverse land as either the system will allow for fast travel style movement (making “premium” land a joke), or not allow for this travelling and completely turn off their customer base for this.
I just don’t see where the interest comes from.
And I chuckled at this wag’s opinion:
Second Life managed to survive because it fostered a community of weirdo people who fetishized the environment. I think the only person who fetishizes Facebook’s metaverse is Zuckerberg.
Absolutely SAVAGE! I live. Somebody else posted this gem to the r/Buttcoin subreddit:
Even worse, the cryptobros are starting to dunk on the metaverse, notably Shark Tank billionaire investor Mark Cuban. According to an August 8th, 2022 report in Fortune:
Mark Cuban, the billionaire Dallas Mavericks owner and avid crypto enthusiast, is not sold on the metaverse.
I’m quite sure that the various blockchain-based metaverses like Voxels (formerly known as Cryptovoxels), Decentraland, Somnium Space, and The Sandbox, all of whom have seen the value and the trading volume of their NFT-based real estate decline during this crypto winter, were not expecting the ridicule and disdain of crypto influencers themselves! After all, the crypto crowd are main target audience of these platforms, not your average non-crypto user. You know things are getting weird when the cryptobros start to turn on each other!
So, what does all this mean? Well, it looks as though the concept of the metaverse, at least among the general public, is going to sustain some reputational damage, at least in the short term (12 to 24 months). Perhaps it was inevitable that there would be such a swing from irrational metaverse exuberance to equally irrational metaverse distaste, even disgust.
The five steps of the Gartner Hype Cycle (source: Wikipedia)
Also, this “trough of disillusionment” means that it’s going to be harder to sell consumers and businesses on the metaverse. This will apply both to behemoth corporations like Meta, Apple, and Alphabet (the parent company of Google), as well as to much smaller metaverse-building companies. As I have said before, not all platforms currently being worked on will survive this rough period.
It is possible, perhaps even likely, that only a handful will achieve dominance in this ever-evolving market, leaving the other firms to fight over the leftover scraps. Of course, some companies will be savvy enough to focus on a profitable niche market, such as the surgical training platform FundamentalVR, which recently received another venture capital infusion of US$20 million.
So, as Bette Davis once memorably said in the movie All About Eve: “Fasten your seatbelts…it’s going to be a bumpy night!”
Earlier this week, the alien-wearing-a-human-skin-suit known to us as Mark Zuckerberg posted a VR selfie from inside his company’s metaverse project, Horizon Worlds. The selfie showed off the Eiffel Tower and was meant to announce that his metaverse is expanding to more countries. Instead, however, people immediately began dunking on the terrible picture, the ugly avatar, and how it all looked like it fell out of a 2005 edutainment game…
And that brings us to 2022, where Zuckerberg’s avatar is a legless knock-off of a Nintendo Mii with some really weird buttons and the eyes of a corpse. And this isn’t just how Zuckerberg looks, this is the way all avatars appear in Horizon Worlds. I’ve played enough Horizon Worlds to tell you that the missing legs quickly cease to matter. But the lack of style and the cold, dead aesthetic never goes away.
Sure, part of the reason these avatars and worlds look simple and ugly compared to modern video games comes down to the limited VR hardware in Quest 2 and Facebook’s desire to make VR content that can run on as many devices as possible.
On the other hand, I can find Nintendo DS and Sony PS Vita games with better, nicer-looking art and models than what we’ve been shown so far in Facebook’s metaverse. I also don’t think you can blame the people making this stuff, as I assume they are more than capable of doing better and more vibrant things. But more and more, it seems that isn’t what Meta and Zucklehead want. Instead, they are focused on making a product that can be consumed by the masses and which lacks any defining characteristics in an attempt to get more people to dive in.
This is the exact opposite approach we see in more community-driven VR metaverses like VR Chat, which looks better and feels warmer and more inviting. In comparison, Horizon Worlds looks like an animated video I’d walk by in some fancy hospital while I look for the bathroom.
And if this bland and ugly metaverse is the future Mark Zuckerberg wants and is investing billions of dollars into, I’m worried that it could end up winning out over other, better alternatives simply because he has the money and resources to squash or buy up competitors. Well, if it does win out, at least I’ll be able to skip it and not buy a new VR headset.
Spending by major crypto firms, including the trading platforms Crypto.com, Coinbase Global Inc. and FTX, fell to $36,000 in July in the US, according to ISpot. That’s the lowest monthly total since January 2021 and is down from a high of $84.5 million in February, when the industry flooded the airwaves around the Super Bowl.
Again, Yeee-OUCH!!! And it looks like things are not going to get better anytime soon, as inflation roars and recession looms. People have more important things to worry about (like keeping food on the table and a roof over their heads) than buying virtual real estate on the blockchain!
As many of you already know, I responded to last October’s announcement by Meta (then still called Facebook) that owners of Oculus VR hardware would have to set up accounts on the Facebook social network, by personally boycotting all Meta products and services—including the Horizon Venues, Horizon Worlds, and Horizon Workrooms social VR platforms. (Here’s the blogpost where I announced my decision.)
Since that announcement (full text here), I have replaced my trusty Oculus Rift tethered VR headset, which up until that point I had been perfectly happy with, with a Valve Index (which I love to use and I consider an upgrade in every single way from the Rift). I also did a factory reset on my Oculus Quest 1, sending it to my sister-in-law in Alberta, who might use it in her work with developmentally-challenged adults (she has no qualms about having a Facebook account, and it’s going to a good cause). I had already deleted my Facebook account previously, and I followed by deleting my Oculus account as well and removing the Oculus app from my iPhone. Yes, I burned my bridges, and I voted with my feet and my wallet!
While it might be considered a bold, gutsy, and even audacious move to boycott what is likely to become one of the significant players in social VR, in a blog specifically aboutsocial VR, I am still quite comfortable with my decision four months later. As I wrote on my popular and comprehensive list of metaverse platforms:
I am DONE with Meta, and I refuse to come back unless the company reverses its decision to force its VR headset users to have accounts on the toxic Facebook social network.
Of course, that doesn’t mean that I won’t write about Meta and its social VR strategy; it’s just that I won’t be writing about it from a first-person perspective! (And I have a whole network of metaverse enthusiasts, who are not personally boycotting Meta hardware and software, to keep me reliably informed as to what’s going on in-world.)
From my onlooker, outsider perspective, Meta’s social VR strategy seems to be a bit muddled at the moment, with no less than three different social VR apps as part of their current metaverse offerings. And I’m not the only one who has noticed. Tech pundit Ben Lang tweeted yesterday:
Idea: We’re one of the biggest social network companies in the world, let’s make a social VR platform that everyone can enjoy!
Although all three share a common umbrella name, and even share the same avatars, they’re really entirely different applications. You might be sitting right next to your colleague in Workrooms and invite them to watch a show with you in Venues after the meeting, but there’s no seamless way for both of you to actually go from A to B without quitting your current app, launching a new one, and then eventually find each other on the other side. Not to mention dealing with an entirely different interface and features between the two.
In an interview with Digiday, Meta’s VP of Horizon, Vivek Sharma, hinted that the company hopes to eventually bring these experiences together in a more seamless way.
“Eventually, Sharma plans to stitch [the three Horizon applications] together to create a cohesive virtual world,” writes Alexander Lee. “Though he didn’t offer specifics about the timeline for this union or what the overarching platform would be called.”
“You can imagine us building out an entire ecosystem where creators can earn a living, where communities can form and do interesting stuff together,” Sharma told Digiday. “So it’s not just a place for games; it’s not just a place for people to build creative stuff; it’s all of the above.”
At present, Horizon is scattered in more ways than not being able to navigate seamlessly between apps. Accessibility is also an issue… you’ll need an Oculus Quest 2 headset if you want to be able to access all three. If you have the original Oculus Quest you can only use Worlds and Venues. If you have an Oculus Rift you can only use Worlds. And if you have a non-Oculus headset well, you’re out of luck.
Ben Lang raises an important point: everything that Meta is currently doing is constrained to run on Meta’s VR hardware. In fact, I’m not even sure how Meta plans to make Horizon Venues, Horizon Worlds, and Horizon Workrooms available to headsets like my beloved Valve Index. It will be interesting to see how—or even if—Meta tackles this issue.
If they don’t support other brands of virtual reality headsets, the utility of the Horizon line of social VR platforms is going to be limited, particularly as new competitors enter the market (like Apple, who is widely anticipated to launch a VR/AR headset sometime this year or next year).
This Meta ad ran during tonight’s Notre Dame vs. UVA football game. I’m not even sure Meta knows what “the metaverse” is.
If you happen to have missed this commercial, as I did, and in case you’re curious, here’s the advertisement in full, via the official Meta channel on YouTube:
What is notable about this commercial is that it is not promoting a specific Meta hardware product or platform; it is promoting the idea of the metaverse (and using some surprisingly acid-trip visuals!).
As I predicted, Facebook (sorry, Meta!) is spending a small portion of its billions of dollars in earnings to do a little public relations: to try and implant the idea among the general public that Meta now a metaverse company; and to attempt to distance itself from the now-tarnished Facebook brand.
If you want people to buy headsets, and Facebook definitely does, you do what companies do and you make an ad. That’s exactly what Facebook did, designed to highlight the Oculus Quest 2.
In it, two men are playing video games in virtual reality using their Oculus Quest headsets. The two men are apparently neighbors, but have no idea. In fact, they don’t even like each other in real life, demonstrated by the closing scene where they yell at each other for making too much noise through the wall.
In the game, however, they are both teammates and friends. They even complain about their bad neighbors, again not realizing they are referring to each other. The ad is meant to be humorous, of course. It’s not, but that’s not even the biggest problem.
The real problem is that Facebook–which now calls itself Meta but is still the same company, with all the same issues–thinks this is a good representation of why you’d want to put on a VR headset and jump in the metaverse. If that’s the case, it’s a brilliant example of everything wrong with the company.
Jason goes on to write:
…the people who are friends don’t even realize they can’t actually stand in each other in real life. They live next door to each other, never interact in real life other than to ignore each other’s small talk in the elevator, or to yell at each other through the wall.
Except, that’s everything that’s wrong with the way people connect online. And Facebook is largely the reason. Over the last decade, Facebook has worked hard to make us think that scrolling through a feed of images and posts from people we are loosely connected to is a substitute for actually engaging with real people.
Not all connections are equal. Following someone on Twitter, or sending a friend request on Facebook doesn’t mean you have a relationship. It doesn’t even mean you know the person in real life. The problem is that we think that we know people because we scroll through an endless feed of carefully curated photos and moments they share.
Part of the problem of eliminating the friction in making those connections online is that it makes it easier to connect with people you don’t actually know. Real relationships–the kind that add actual value to our lives–require proximity, conversations, and physical interaction.
If the metaverse is going to be an amplified version of the kind of relationships people have been building online for years, I’m not sure we’re better off.
In discussing the (in)effectiveness of this advertising campaign on the RyanSchultz.com Discord server, somebody made the following insightful observation:
They don’t need the ad to tell anybody anything- everyone is talking about it. The commercial did what it was supposed to do, get people’s attention and put Meta in the public consciousness.
Say the family is gathered together for the game—the less computer savvy family members go “what the heck was that”, then the techies in the family explain it to them, and have the time to get them to understand it better than a 1 minute ad could hope to do. The tactic was to get people to ask the question.
Hmmm, perhaps there is some method to Meta’s madness after all. The commercials are intended to be some sort of a conversation starter. From an experienced metaverse user perspective it’s bonkers, but then, WE(i.e. the hardcore virtual reality and virtual world crowd) are not the target audience here; the broader general public, who knows little to nothing about social VR, virtual worlds, and the metaverse, is the target.
And, again I say something I repeat often on this blog, the adage that “a rising tide lifts all boats”. Meta’s continued pouring of profits into this sort of advertising means that many more new people will be introduced to the concepts of the metaverse. In the long run, this is a good thing for all metaverse world builders and content creators, whether or not they are on board with Horizon Workrooms and Horizon Worlds, or use Meta-branded VR hardware like the Quest 2.
In other words, Meta’s recent promotional push is good for everybody—provided that we (the people and companies who are passionate about social VR and virtual worlds) seize and pursue the opportunities which will arise due to this greater metaverse awareness by the general, non-computer-geek public. Everybody wins.
P.S. I wanted to leave you with something which I found extremely clever and amusing. The government of Iceland has brilliantly parodied Mark Zuckerberg’s recent Connect keynote address in the following funny three-minute video: come to the Icelandverse!
Now THAT is the kind of advertising which Meta should aspire to! 😉
