Editorial: I Need to Become More Business Minded About This Blog

Image by Arek Socha from Pixabay

I really do owe an apology to the truly wonderful folks over at Sine Wave Entertainment, the company behind the virtual world/social VR platform Sinespace, and its corporate cousin, Breakroom.

You see, it was almost exactly one year ago today that I entered into an agreement with them, where I would become an “embedded reporter” for Sinespace, and write sponsored blogposts about the people, news and events on that platform.

And while I got off to a rather strong start, I have really fallen down on the job over the past four months. My last real sponsored blogpost for Sinespace (a report on the Geek Weekly event at the Localhost Connection Café) was back in July, and since then I have only done one blogpost—and I screwed that one up! (Sorry, Sinespace.)

There are a couple of reasons for that lapse (the coronavirus pandemic, and the demands of my full-time paying job with the University of Manitoba Libraries), but part of the problem is that I have not been paying sufficient attention to the company or its products, so this is an apology, and a promise to do a better job!

I just find it ironic that I am writing much more about Second Life (when they aren’t paying me) and next to nothing about Sinespace and Breakroom (when they are!). It’s time to pull up my socks, pull my head out of SL, and focus. What started out as a tiny little hobby blog devoted to Sansar has grown and evolved over the past three years, and is turning into a business.

And if I really do intend to to follow through on my dream to become a full-time blogger and vlogger covering “News and Views on Social VR, Virtual Worlds, and the Metaverse” after I retire from the University of Manitoba Libraries, then I need to become a little more business-minded about what I do here.

As I say on my Patreon page:

My plan is to earn a side-income from my blog containing “news and views on social VR, virtual worlds, and the metaverse” (which is the tagline of my blog) when I finally do decide (hopefully, at some age before 65) to take my retirement. I already have a small but devoted following, and I want to grow that audience.

And yes, another thing I need to do is completely rethink the benefits that I do offer my Patreon supporters (another group of people to whom I owe an apology). And I want to once again, express my gratitude and appreciation for my existing patrons.

Part of my business on the RyanSchultz.com blog is writing sponsored blogposts and selling advertising space, which (in addition to the financial support of my wonderful Patreon patrons) allows me to cover the cost of hosting this blog on WordPress, among other things. I also run WordAds on my blog, after I had finally given up on Google Ads in frustration (you can read through my misadventures in dealing with Google’s automated system in this series of blogposts).

Between all of these ventures, I make a small amount of money (but you aren’t going to see me on the cover of Forbes anytime soon!). And I may tinker a bit with other ways to monetize what I do here, more often. For example, did you know that you can express your support by something as simple as buying me a coffee?

You can show your support by something as simple as buying me a coffee!
(Photo by Mike Kenneally on Unsplash)

Advertise on the RyanSchultz.com Blog for As Little As US$10 Per Month on the Yearly Plan!

Photo by Pressmaster on Pexels.com

Did you know that you can promote your product or service on the RyanSchultz.com blog at very reasonable rates? My blog view and visitor statistics are booming, as you can see from my monthly WordPress statistics as of today, May 27th, 2020:

I am happy to report that I am now consistently getting between 1,000 and 2,000 views per day of my blogposts, every single day. Those are people that are interested in virtual reality, social VR, virtual worlds, and the metaverse, and could be looking at your ad! So what are you waiting for?

(By the way, the most popular part of my blog are the Second Life blogposts, although I get lots of traffic on non-SL topics now, too. If you run a Second Life business, you may want to consider advertising on the RyanSchultz.com blog. Thanks!)

My rates for square sidebar ads are as follows:

For 250×250 pixel square sidebar ads:
–  30 days/1 month: US$20.00
–  90 days/3 months: US$50.00 (which works out to only US$16.67 per month)
180 days/6 months: US$80.00 (which works out to only US$13.33 per month)
365 days/1 year: US$120.00 (which works out to only US$10 per month!)

For more information, please click here.

Payment is required up-front for all advertising. Please note that I do reserve the right to accept or reject any advertising proposals.

Google Adsense Follies, Part V: WHAT THE F@#%?!??

You might be interested to learn that my Google AdSense follies have continued (for previous updates, see here, here, here, and here). I have long ago given up on trying to fix blogposts which are flagged by their automated algorithms, and mistakenly determined to be “adult” content.

Well, I recently received an email from Google AdSense, informing me that because of what they politely call “invalid traffic concerns”, they are pulling advertising from my blog.

In the email I received, they say:

We found potentially invalid traffic being used to generate ad revenue on your account. As a reminder, invalid traffic is strictly prohibited by the AdSense Program policies. Clicks on Google ads must result from genuine user interest. Publishers may not ask others to click their ads. This includes asking users to support your site, offering rewards to users for viewing ads, and promising to raise money for third parties for such behavior. Additionally, clicking your own ads, automated clicking tools or traffic sources, robots, or other deceptive software are also prohibited.

We understand that you may want to know more about the activity we’ve detected. Because this information could be used to circumvent our proprietary detection systems, we’re unable to provide our publishers with information about specific account activity, including users that may have been involved.

So basically:

  • Their algorithms have decided that there is invalid clicking on their ads;
  • And no, they can’t give me any more information (trade secrets, yaknow…)

I hereby give up, and I will be removing Google Adsense from my blog this evening. I have had enough of this bullshit. I will stick with WordPress’s own WordAds program.

Email I received from Google AdSense: Enough is enough…

Housekeeping Note: I Will Be Raising My Advertising Rates for This Blog on April 1st, 2020

I wanted to let everybody know that I am getting a lot more traffic to my blog these days (between 800 and 6,000 views per day), so I will be increasing my advertising rates, effective April 1st, 2020.

This is your opportunity to lock in the current advertising rates before I increase them!


My current advertising rates are:

RyanSchultz.com Ad Campaign Rates until March 31, 2020 (all in U.S. Dollars)

For 250×250 pixel square sidebar ads:
(a) 30 days/1 month: US$10.00
(b) 90 days/3 months: US$25.00
(c) 180 days/6 months: US$40.00
(d) 365 days/1 year: US$70.00


On April 1st, 2020, my advertising rates will be:

RyanSchultz.com Ad Campaign Rates as of April 1, 2020 (all in U.S. Dollars)

For 250×250 pixel square sidebar ads:
(a) 30 days/1 month: US$20.00
(b) 90 days/3 months: US$50.00
(c) 180 days/6 months: US$80.00
(d) 365 days/1 year: US$120.00


For complete details on advertising on my blog (how to submit payment, etc.), please click here. I do reserve the right to accept or reject any advertising proposals.