Editorial: I Need to Become More Business Minded About This Blog

Image by Arek Socha from Pixabay

I really do owe an apology to the truly wonderful folks over at Sine Wave Entertainment, the company behind the virtual world/social VR platform Sinespace, and its corporate cousin, Breakroom.

You see, it was almost exactly one year ago today that I entered into an agreement with them, where I would become an “embedded reporter” for Sinespace, and write sponsored blogposts about the people, news and events on that platform.

And while I got off to a rather strong start, I have really fallen down on the job over the past four months. My last real sponsored blogpost for Sinespace (a report on the Geek Weekly event at the Localhost Connection Café) was back in July, and since then I have only done one blogpost—and I screwed that one up! (Sorry, Sinespace.)

There are a couple of reasons for that lapse (the coronavirus pandemic, and the demands of my full-time paying job with the University of Manitoba Libraries), but part of the problem is that I have not been paying sufficient attention to the company or its products, so this is an apology, and a promise to do a better job!

I just find it ironic that I am writing much more about Second Life (when they aren’t paying me) and next to nothing about Sinespace and Breakroom (when they are!). It’s time to pull up my socks, pull my head out of SL, and focus. What started out as a tiny little hobby blog devoted to Sansar has grown and evolved over the past three years, and is turning into a business.

And if I really do intend to to follow through on my dream to become a full-time blogger and vlogger covering “News and Views on Social VR, Virtual Worlds, and the Metaverse” after I retire from the University of Manitoba Libraries, then I need to become a little more business-minded about what I do here.

As I say on my Patreon page:

My plan is to earn a side-income from my blog containing “news and views on social VR, virtual worlds, and the metaverse” (which is the tagline of my blog) when I finally do decide (hopefully, at some age before 65) to take my retirement. I already have a small but devoted following, and I want to grow that audience.

And yes, another thing I need to do is completely rethink the benefits that I do offer my Patreon supporters (another group of people to whom I owe an apology). And I want to once again, express my gratitude and appreciation for my existing patrons.

Part of my business on the RyanSchultz.com blog is writing sponsored blogposts and selling advertising space, which (in addition to the financial support of my wonderful Patreon patrons) allows me to cover the cost of hosting this blog on WordPress, among other things. I also run WordAds on my blog, after I had finally given up on Google Ads in frustration (you can read through my misadventures in dealing with Google’s automated system in this series of blogposts).

Between all of these ventures, I make a small amount of money (but you aren’t going to see me on the cover of Forbes anytime soon!). And I may tinker a bit with other ways to monetize what I do here, more often. For example, did you know that you can express your support by something as simple as buying me a coffee?

You can show your support by something as simple as buying me a coffee!
(Photo by Mike Kenneally on Unsplash)
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