I first took a look at SuperWorld (and another virtual world by the same co-founder, Max Woon, called Stan World), back in October of 2019, and I wrote up a blogpost about the projects. At the time, I thought SuperWorld was an intriguging, even audacious concept, but not something that I would personally choose to take part in. I added SuperWorld to my ever-growing list of metaverse platforms, and promptly forgot about it.
If it’s in your wheelhouse, Ryan, check out SuperWorld Inc. and its CEO, Hrish Lotlikar.
It turns out that Will Burns, along with a couple of other names I was familiar with, such as computer scientist Stephen Wolfram and blogger Robert Scoble, are on the advisory board for SuperWorld. So, I decided to revisit SuperWorld, just to see what has been going on since my last look-see in 2019.
Here’s a slick, one-minute introduction video for SuperWorld, narrated by its CEO Hrish Lotlikar, explaining the basic concept behind the project—you use cryptocurrency to buy and sell virtual real estate parcels, 100 metres by 100 metres in size, which correspond to actual, real-world locations on Earth:
You wanna own a piece of Central Park or the Taj Mahal? It’s yours, baby!
In SuperWorld, users search for, share, and create persistent AR content and place it anywhere in the world. From photos and videos to 3D objects and animation, digital natives and first-timers alike are building creative new social communities as they explore the world in a one-of-a-kind interactive experience.
And I also found an hour-long interview with Hrish on YouTube, so I sat down and watched it early this morning, with a large mug of strong black coffee (I also perused their Investor’s Guide, which you can download from the SuperWorld website). The chat about SuperWorld starts at the 23 minute mark on the following video:
So, what do I think?
Well, Hrish seems very personable, and a natural connection-building type, qualities which make for a good startup founder and CEO. He and his co-founder, Max Woon, were inspired by the phenomenal success of Pokémon Go, and decided to build SuperWorld, to serve as a platform where the next Pokémon Go-like game could be hosted. He definitely has the vision! He even mentions Second Life when talking about SuperWorld! He’s a good interview subject, and I would encourage you to watch the whole video (or at least, the part where he talks about SuperWorld).
The big problem will all of these projects is that they are being set up well before any kind of wearable augmented reality headgear becomes popular among consumers…
I do think that attempting to build a global augmented-reality overlay when we don’t have any kind of affordable, consumer-grade AR headset technology is a bit of a folly. There’s absolutely no guarantee that SuperWorld’s way of slicing up the real world is going to be accepted or adhered to by any other company.
And I am going to stand by these earlier observations. I mean, what’s to stop Facebook or Apple from creating their own augmented-reality system, overlaid over the real world, as part of any future AR headset they release, and making that the standard? Your whole business goes up in smoke.
The white paper talks about monetization opportunities involving advertising on these virtual parcels of real estate (think neon signs on the Taj Mahal), but I ask: do you honestly expect that people are going to download an app, and click on a map, just to watch an advertisement? Don’t we get bombarded with enough advertising as it is, without seeking out more?
The paper also talks about gaming, which is a possibility, but you really do need to add a lot more programming to the system to support something like that, something that I don’t really see in any of the promotional material for SuperWorld (aside from a brief glimpse of someone attempting to throw a basketball through a hoop).
If you buy one of these parcels, you’re going to be waiting quite a while to recoup your investment, and generate some income (and many crypto investors seem to have those as goals). And you can do a lot, lot more with the virtual land you can buy or lease from countless other social VR platforms and virtual worlds, which are more feature-filled than SuperWorld, and which allow you to visit it with other avatars simultaneously, to share the experience.
SuperWorld already has apps for both Apple and Android mobile devices for you to “visit” and “look at” your virtual land and whatever you choose to build on it (essentially, superimposed 3D objects, images and text on still photographs). However, I honestly do not consider cellphone-based AR to be true augmented reality. I also don’t consider it social augmented reality, or a “social community”, using the term used in their investor’s guide/white paper, which I quoted earlier.
I have spent time in a great many social VR platforms and virtual worlds, and those are places which you can actually explore with other people, as a shared experience. This is not a shared experience; it’s merely an app where you navigate through an overlay on a map, a solitary activity on your cellphone, like browsing through two-dimensional social media like Facebook or Twitter. There’s really very little to encourage community and connectedness.
SuperWorld’s attempt to carve out the real estate before there’s any sort of mutually-agreed-upon consensus on how to do that, or even any popular consumer augmented reality headsets for sale, still seems to me to be a highly speculative and risky endeavour. I am of the opinion that this is a concept which has been implemented way, waaay too early, in an attempt to cash in on the current VR/AR/MR/XR hype and tempt speculators to open their crypto wallets and part with some of their hard-earned currency.
(Sorry, Will. I know you probably would have liked me to review SuperWorld and love the project. I would probably still classify myself as a cryptoskeptic, which tends to colour my judgement. For example, I am mystified and bewildered by the success of collectibles such as CryptoKitties.)
As always, I include my standard warning about any and all blockchain and cryptocurrency projects: do every single scrap of your homework before you invest a penny in any project, no matter how enticing it sounds on paper (or in pixels). Personally, I wish the SuperWorld team the best, but I will continue to watch this project develop from the sidelines. Much like a very similar South Korean project called Mossland, I just don’t buy the concept underlying SuperWorld.
If you are interested in learning more about SuperWorld, check out their website and their YouTube videos, join their Discord server or Telegram discussion group, or follow them on various social media: Facebook, Instagram, Twitter, LinkedIn, even TikTok!
UPDATE 1:44 p.m.: I just discovered a second, more recent, one-hour interview with SuperWorld CEO Hrish Lotlikar, which I also plan to watch later today:
I realize that I have written yet another one of my critical (even cranky) blogposts this morning. I do apologize to Will, to Hrish, and to the team at SuperWorld. Perhaps Will is right; this sort of thing might not be in my wheelhouse, and I should stick with what I consider to be true metaverse platforms, including the blockchain-based virtual worlds Cryptovoxels, Decentraland, and Somnium Space, each of which I have written about at length on this blog.