Many people who have accounts on the blockchain-based virtual world Decentraland (DCL) have received the following direct message from Discord this afternoon. It claims to be an official bot called Decentraland Announcement, informing users that there is a brand new version of the DCL client which can be downloaded. THIS IS A SCAM! DO NOT VISIT THE ASSOCIATED WEBSITE, OR INSTALL ANY SOFTWARE. Decentraland remains a web browser-based app; there is no separate client for you to download.
Here is what the scam notice looks like, so you will recognize it:
This is a prime example of how scammers use social engineering tricks to try to separate you from the cryptocurrency in your wallet. Be warned and stay safe! It took me about half a minute of reading to realize that this was a scam (the website URL, which I have blurred out in the image above, was a major red flag to me).
I leave you with the final, authoritative word on the matter from DCL employee Sam Hamilton, a.k.a. toonpunk, who posted to the official Decentraland Discord server:
Decentraland News is a scam, they have been banned but if you have a message from them do not click any links.
Yesterday’s blogpost (and its response) has got me thinking, in the wee hours of this morning, about other people’s expectations, and trying (or failing) to live up to them. Not to mention the expectations which I, knowingly or unknowingly, place upon myself as a blogger. Every blogger has his or her own biases and quirks; God knows I have many. And even a cursory inspection of my output shows how often I have gone off on tangents in my three-and-a-half-year blogging journey.
My writing about social VR, virtual worlds and the metaverse on this blog has been an unusual combination of broad-brush strokes about as many different platforms as possible, combined with a geeky deep-dive into specific worlds (Sansar the first couple of years, and now Second Life). One example of such a deep dive would be my recent month-long coverage of Advent calendar freebies in Second Life, something which my many faithful SL readers no doubt appreciated, but which probably left some of my regular, non-SL audience out in the cold, scratching their heads.
Both VRChat and Rec Room are now very well positioned to finally snatch the mantle of Second Life for the title of “most popular metaverse platform” (as hard as it is to define what that means). This might not have happened as quickly as some observers had originally predicted, least of all the PR pitch-boys at the corporations building these platforms, but it will happen nonetheless. It’s inevitable. Yesterday’s boasts become tomorrow’s reality, in some cases.
And it is not that Second Life is bleeding users, or that it is in any imminent danger of being shut down; I estimate that SL still attracts anywhere between 600,000 and 900,000 active monthly users (that is, people who sign onto SL at least once a month). It is still a highly profitable platform with a highly committed userbase, and under its new management, the Waterfield investment group, it is likely to remain a profitable cash cow for many years to come. Second Life is not going anywhere.
But, now that Linden Lab has finally shut down its physical server farms and moved Second Life entirely to the cloud, I don’t really foresee a lot of changes or improvements being made to what is already a winning formula—and I don’t see many of SL’s users clamouring for any major changes, either. Over time, competing platforms will no doubt offer advantages which the aging SL codebase cannot be tweaked to provide (the most obvious one being support for users in virtual reality).
And, over time, some of Second Life’s user base will migrate to other platforms, little by little, bit by bit. This SL diaspora will continue to enrich multiple metaverse platforms, much as it already has over the past decade. The seeds first planted by Philip Rosedale and his peers will continue to root and grow in various places, some probably quite unexpected!
All of this preamble is my very roundabout way of saying that I will be significantly reducing my coverage of Second Life in 2021. I will be putting that time and energy into writing about other metaverse products instead. Yes, I knowI keep saying that, only to get pulled back by the latest fabulous freebie! Second Life is great fun, and I have enjoyed being your Freebie Queen. But frankly, SL is not where most of the interesting new stuff is happening. It’s happening in places outside of Second Life, and it’s high time I turned my attention to them.
It’s time for me to re-shift my focus to the newer platforms which are seeking to become the next Second Life. It might be an iteration of something that already exists, or it might be something brand new that seems to come out of nowhere and take everybody by storm. Whatever happens, I want to report on it!
I’m sure many of my Second Life readers will be sorry to hear this news. I will still be around, and I will still be visiting various places in-world, but I will largely leave the writing and reporting about SL to the hundreds of bloggers who do a much better job with their focused, deep-dive coverage! And I will continue to take as wide a view as possible—a big-picture perspective—of the constantly-evolving metaverse of which Second Life is a part.
Whichever camp you find yourself in, thank you for sticking along for the ride! No matter what happens, it promises to be an exciting adventure.
This change in focus will take effect immediately. Buckle up and keep your arms and hands inside the vehicle at all times! 😉