Quote of the Day: “An Hour in the Metaverse…”

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Dana Cowley, who is the senior marketing manager at Epic Games (the makers of the phenomenally successful Fortnite), made a great observation about the metaverse that I wanted to share with you:

She said (or perhaps quoted), as part of her notes on the recent SIGGRAPH presentation by Epic Games CEO Tim Sweeney:

An hour in the metaverse needs to be better than
– an hour on Facebook
– an hour on Instagram
– an hour on Twitter
– an hour on YouTube
– an hour on Netflix
– an hour in Fortnite
– an hour in anything we have now

In other words, the metaverse has to be so compelling—and offer something so different from what we have now—that people will inevitably flock to use it. It’s something to keep in mind as we look at the current landscape of social VR platforms and virtual worlds.

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