I have a voluptuous 1950s-styled avatar named Coupon Clip (pictured above), whom I quite often take out to the Pino 1951 bar to dance for tips. The Pino bar is all red crushed velvet curtains, smooth jazz vocals, dry martinis, cigar smoke, and spotlit stripper poles. The dancers try their best to entice tips from the clientele. Being able to keep up the witty banter often had more to do with getting a good tip than actually stripping off your clothes, and I do have to confess that I was pretty good at the repartee with the customers. (My favourite line was “This is just a side gig, honey…I have a Ph.D. in breast physics.” Don’t worry; that link is safe for work.) It was harmless fun, and I just assumed that the bar would be around forever, whenever I felt the urge to slap on a slinky outfit and role play a Fifties exotic dancer back in the old Rat Pack days.
Well, the Pino 1951 bar shut down unexpectedly, due to a dispute between the management and the owner. The original proprietor then went and set up The 1969 Bar (a.k.a. The Wrong Hole), which still exists to this day.
But there was something special about the 1951 Pino bar. It wasn’t just a stripper bar; it was a place where people would gather and have conversations of all kinds. It had a real neighbourhood bar feeling, as rare a thing to find in real life just as it is in Second Life!
So you can imagine my happy surprise when I recently discovered that the Pino 1951 bar has made a comeback, looking very much the same as it did before. The new name is the Pino 1971 bar, and it appears to be under new ownership. As before, your landing point is a dark, rainy alley just outside the bar’s entrance, complete with the Live Nudes neon sign:
You enter, and the smoky, slightly seedy, dated interior is just as I remembered it: all crushed red velvet, a yellow neon jukebox, a constant music stream of jazz vocalists, a small bar and couches to sit and talk:
At the far end of the bar are three round pedestals with stripper poles and chairs, where the strip-tease artists keep up a running banter with the customers, hoping to extract a few tips from the gentlemen observers.
I think it’s the attention to details, and the atmosphere that sets this place from so many other places on the grid, the evocation of a particular, long-gone era, an era well before the pandemic that is currently weighing so heavy on everybody’s minds. A refuge. An oasis. An escape.
If you want to visit the Pino 1971 bar for yourself, make sure that you have set your avatar account to be able to access Adult content (because sometimes naughty things can go on upstairs in the motel!). If you don’t know how to set that up, press Ctrl-P in your Firestorm viewer to pull up your Preferences window, then click the General tab, then hit the drop-down menu under “I want to access content rated:”, and set it to General, Moderate, Adult as shown here (see the red arrow). Remember to save your changes!
Once you’ve done that, you can visit the Pino 1971 bar at this SLURL. (Be sure to accept the recommended windlight settings offered on arrival, which add greatly to the overall atmosphere. And also be sure to find and ride the elevator and explore the entire building! The attention to detail, especially in the penthouse, is astounding. The designer did a fantastic job.)
Vanity Fair (or one of her alts) is usually here most evenings, listening to the music stream, sedately sipping a coffee or a cocktail, and chatting with the working girls and the other patrons. We’d love to see you there! Please drop by for a visit and experience a bygone era.
Vanity Fair in a contemplative moment at the old Pino 1951 bar (January, 2019)
I got an email yesterday evening inviting me to download a special version of the BlockDown client software, visit the BlockDown Lobby area, and customize my avatar. (Note that this is a separate client from the regular Sinespace client, and you must have purchased a ticket to the conference to be able to attend.)
So I decided to pay a visit before the conference started at 9:00 a.m. CET (2:00 a.m. my local time here in Winnipeg). The BlockDown Lobby area is futuristic, spacious, and attractive, with plenty of space for avatars to mix and mingle:
However, there is no getting around the fact that there is still an overwhelming amount of information presented for newbies to process and digest, both in the PDF guide attached to that invitation email, and on in-world bulletin boards in the lobby!
There was always going to be a learning curve associated with holding a conference in a virtual world, but I really think this could have been drastically simplified. After all, these are crypto people first and foremost, who might not be all that interested in the finer details of avatar customization, attachment repositioning, and shopping for new duds to stand out from the crowd.
To make things a bit easier for those brand new to virtual worlds, there are eight starter avatar models at the landing point, which you just click on to grab a predetermined avatar look (four male and four female, including a couple of astronaut suits):
Me, I immediately hit the Shop button and spent some of my starter 30,000 “Blocks” currency to make myself look a little different from all the cookie-cutter avatars around me! (I also fattened myself up a bit to match the real-life me. Sinespace is still among the very few virtual worlds where I can actually adjust the body sliders to be overweight! Hey, it’s my reality, I may as well embrace it.)
New eyes, new skin, new hair, new jacket, a little extra avoirdupois…much better!
A couple of Sinespace employees were present to help out the newbies, whom I chatted with for a bit:
So, all set up for the conference, I set my alarm for 1:45 a.m. and went to bed. I landed up getting up once in the middle of the night for about half an hour, then going back to bed, and then finally waking up again this morning at 5:30 a.m. to revisit the conference.
There is a small trade show floor, rather sparsely attended when I visited, with virtual booths (some manned by avatar sales reps):
I was slightly disappointed when I realized that most, if not all, of the featured speakers were not going to be represented by in-world avatars, but by video screens in the conference auditorium:
To be honest, I really came more for the novelty of attending a white-label version of Sinespace, designed specifically for an event. I simply wanted to see what would be the same as regular Sinespace, and what would be different. My interest in blockchain and cryptocurrencies only extends as far as blockchain-based virtual worlds, so most of the presentation topics have not been not that applicable to me.
As I predicted, almost all the other avatars I encountered were one of the eight basic models provided in the lobby, with absolutely zero modifications. Were it not for the name tags over everybody else’s heads, I would have had a great deal of difficulty distinguishing between people!
It’s 2:00 a.m. and I have an absolutely wicked case of insomnia, so I decided to write up most of this blopost in the wee small hours of the morning, and answer the questions I received in my Ask Me Anything (AMA) blogpost.
You might find it interesting to see my recent daily blog statistics from WordPress. As you can see, there has been a slow but significant increase in my blog views and visitors within the past two weeks:
In the old days, last year, if I got over 500 views per day, I was quite happy. Now I am regularly getting over 500 views by noon, and well over 1,000 views per day! In the past week, I have even hit 1,200 views per day several times. The overwhelming majority of that traffic is my Second Life content, particularly my coverage of Second Life steals, deals, and freebies.
Despite this level of activity, you are still a rather quiet bunch: I only received three questions!
Andrew Heath asks me:
What features do you think Facebook needs to add to Facebook Horizons, to make it stand out to its rivals?
Well, Facebook has lots of money to throw around at things like advertising and programming talent. Facebook has also been buying up popular VR companies like Beat Saber, and will no doubt find ways to provide exclusive access to Facebook Horizon users, shutting out competing platforms who don’t have such deep pockets.
Facebook will ruthlessly use every tool and tactic at its disposal to ensure that Facebook Horizon stands out and gets attention. Expect massive news media coverage when the social VR platform does open its doors to the general public. Until then, they will be keeping a very tight lid on the alpha testing process, with very little information released.
Another point I want to make is that Facebook is not aiming at the traditional virtual world user community (the classic example being, of course, almost 17-year-old Second Life). Facebook is aiming Horizon at their social media users, the Facebook, Messenger, Instagram, and WhatsApp crowd, an estimated audience of over six billion individual accounts, which gives the company massive leverage.
Social Media Statistics as of February 2020 (source)
Whether they succeed at enticing these people to take the plunge into virtual reality remains to be seen, but sales of Oculus Quest in particular have been strong, despite supply chain problems due to the coronavirus pandemic. In fact, the coronavirus pandemic may give an advantage to Facebook, as millions of people around the world self-isolate at home and seek ways to interact and socialize in ways that feel more immersive than Discord, Zoom and Webex. The timing might be perfect.
However, your Facebook Horizon avatar will be clearly associated with your real-life profile, and you can bet that Facebook will advertise to you in a similar targeted fashion to what you now see in your Facebook social network feed. While this link to your real-life profile may well cut down on griefing, trolling, and harassment, it is also likely to be unappealing to many current metaverse platform users for exactly that same reason. I wrote more about it in an editorial here.
Chamberlain asks:
Has anybody had any commercial success with any of these ventures, other than Second Life?
Well, the only company that I know that’s generating a profit (and that’s because because I was extremely nosey, and I asked them) is ENGAGE, which seems to be doing quite well for itself in the educational social VR market. And, of course, Cryptovoxels is making enough money to enable its lead developer, Ben Nolan, to work on it full-time. The rest is a question mark. And that’s perfectly fine with me; metaverse-building companies are certainly under no obligation to tell me/us if they’re making money yet or not.
The key here seems to be: start small, grow organically and incrementally, and let things evolve and customers come to you. I do know that some social VR platforms and virtual worlds have seen an uptick in business because of the wholesale shift of things like conferences from the real world to the virtual world (in fact, one company I know is working lots of overtime dealing with all the extra business!).
From my vantage point, it seems pretty clear that the strategy of throwing years of software development work and millions of dollars of venture capital at platforms has not worked out well so far (e.g. High Fidelity, Sansar), mainly because the consumer market for virtual reality failed to ignite as predicted. However, the coronavirus pandemic is now a potential game-changer for a lot of metaverse-building companies. The longer the public health crisis lasts, and the more quarantines, lockdowns, and social distancing are imposed on restless populations, the more people will look at these platforms as a place to work, meet, rest, and play.
On the flip side, the mounting economic crisis will also cause some poorly-thought-out metaverse projects to fold due to lack of investment. I can see this happening for many of the start-ups in the blockchain-based virtual worlds, for example. Not the three front runners (Cryptovoxels, Decentraland, and Somnium Space), but the also-rans, many blockchain projects which seem to consist of nothing much more than: a white paper full of crypto-bafflegab; a .io website domain spouting senseless use cases; mystifying, vague promotional videos; and a tired Telegram group flogging a struggling ICO. Expect to see a lot of shutdowns in this market segment. Those who were lucky enough to get in at the right time might (might) make a tidy profit; the rest are doomed.
As for Sansar, I honestly fail to see how pursuing the exact same strategy that failed when they were owned by Linden Lab—a focus on live events to the exclusion of just about anything and everything else—will make the slightest bit of difference now that they are owned by Wookey, barring some miracle. I could very well be wrong; perhaps another year or two of runway, and Sansar will indeed take off in flight (my apologies for that rather mangled metaphor). But many of the world designers and builders who helped shape the early days of Sansar, and built many of their most popular worlds, now feel alienated by this pivot and have simply given up, migrating to benefit other platforms such as Sinespace. Many former Sansar users are now kicking the tires on Helios, a brand new social VR platform based on the Unreal game engine. Sansar’s loss is their gain.
Ironically, one or more of the three forks of the open-source High Fidelity code may yet take off in popularity, although there’s obviously still lots of work to do. However, there is an energy and enthusiasm I see taking place in these forks that is encouraging, and frankly infectious. I do wish these projects well, and I will follow them closely.
And finally, John has a longer comment and a question for me:
Not sure I have a question. But would very much like to say that the occasional glimpses into your ‘real self/world’ moments as opposed to the ‘virtual world’ moments/posts, are incredibly powerful and reassuring, reminding me that all of us are human, and these glimpses are what keep me coming back to your blog. They comfort me and reassure me. You are real. You are trying your best. And you help me (us) when you show us what is beyond the successful veneer of the top notch librarian/researcher. Just wanted to say thanks. Your blog is part of my morning ritual, along with the newspapers, and it is even more of a requirement now, in these difficult times. Oh yes, I might have a question. Can you keep this blog of yours going till the ol’ Internet fades?
Thank you for your kind words, John! I’m glad I can be a small part of your day.
And yes, I do plan to keep this blog going as long as I can, and I’ve even thought a bit about having it archived in some way after I pass on, to create a sort of time capsule of an interesting era in social VR and virtual worlds. I am currently in the process of creating a will and a healthcare power of attorney, still waiting to hear back from the lawyer that my financial planner recommended. (I also plan on leaving many of my Second Life avatars to other people via my will. My lawyer is going to have a field day drawing up my will!)
In the interim, especially in these precarious days of pandemic, I will be writing up a detailed document to share with my friends and family, with all my accounts and passwords, making my wishes clear in the event of my untimely death. I will not leave you hanging!
But I don’t plan on going anywhere! I am just starting to hit my stride here.
We feel the world has changed, and it has. The loss of normalcy; the fear of economic toll; the loss of connection. This is hitting us and we’re grieving. Collectively. Here’s what’s going on and what you can do.
Now, this is not something that I haven’t already heard from my psychiatrist and other people. But there’s just something about the way Dr. Johal puts it.
If, like me, you are struggling, you need to set aside five minutes and watch this:
Thank you, Dr. Sarb Johal! I thought the least I could so is repost this video, since at the moment it has a criminally low 44 views! So get out there and share this. Thanks!
UPDATE 10:45 p.m.: One of my regular blog readers, Brinlea, just shared with me the following article from the Harvard Business Review: That Discomfort You’re Feeling Is Grief, an interview with renowned grief expert David Kessler (thanks, Brinlea!).
Hmmm, this article was written March 23rd, over three weeks ago, and Dr. Johal posted his YouTube video just six hours ago. And the HBR article is pretty much the exact script of what Dr. Johal said in his YouTube video, right down to the examples used. Even the text of Dr. Johal’s tweet (which I quoted up top) is lifted verbatim from the article.
Hmmm… I think at the very least, the good doctor should have credited where he got his information from. Read the Harvard Business Review article and then watch Dr. Johal’s video and you’ll see what I mean. And I wouldn’t even have known about it if it weren’t for Brinlea.
So I will take back my earlier praise. This is still useful information, engagingly imparted, but this is also plagiarism. Dr. Johal basically lifted, almost verbatim, what David Kessler said in his interview with the Harvard Business Review. As a librarian who teaches proper citation style to university students, this is a major no-no.
Not impressed. If you’re going to steal another person’s words, then have the guts to cite your sources. (Do not fuck with the librarians, we will catch you out!)