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On Tuesday, March 2nd, 2021, I put on my shiny new Valve Index VR headset and went to the Microsoft Ignite event, which I attended in a virtual auditorium on the social VR platform AltspaceVR (which, of course, is owned by Microsoft).
There was the usual enthusiastic corporate keynote by Microsoft Satya Nadella, with special guests such as film director James Cameron. Almost everybody was sporting a Microsoft HoloLens 2 mixed reality headset.
Here are a few pictures I took at the event:
The purpose of the event was to promote something called Microsoft Mesh. What is Microsoft Mesh? Good question. Engadget writer D. Hardawar attempts a concise explanation:
…Microsoft Mesh, the company’s ambitious new attempt at unifying holographic virtual collaboration across multiple devices, be they VR headsets, AR (like HoloLens), laptops or smartphones. Powered by Microsoft’s Azure cloud, Mesh isn’t just an app, it’s a platform that other developers can use to bring remote collaboration to their own software. If remote work is here to stay — and by most accounts, it is — Microsoft wants to be the company taking us beyond Zoom video chats, and towards holographic experiences that everyone can join.
“Not only are we going to be able to share holograms, but we’ll be able to do so in a way that gives us agency and presence,” Sullivan said during our virtual meeting. “We can create these experiences, where even though we’re physically separated, it feels like we’re in the same room, sharing in an experience and collaborating on a project.”
Here’s the requisite slick two-minute promotional video (played to the audience in AltspaceVR during the Microsoft Ignite event) which tries to impart what Microsoft Mesh is all about:
The Ignite event finale was a showstopper, promoting a still-in-development joint venture with Canada’s Cirque du Soleil called Hanai World, which featured not one, but FOUR people captured in volumetric video gathered around a magical campfire, 360-degree video of dancers and jugglers and other Cirque du Soleil performers, and AltspaceVR spectators (like me!) who were able to wander around and experience the space in 3D:
Afterward, there was a mix-and-mingle event which was attended by hundreds of AltspaceVR avatars (no bots, from what I could tell). It was the first time in almost a full year of pandemic lockdown that I truly felt that I was part of a crowd, and it reminded me of the big, splashy events that the old High Fidelity social VR platform used to hold, before they shut down. (*sigh* I still miss the old High Fidelity.)
Overall, it was a slick, very polished presentation, and I came away from it with a favourable impression. Other observers were less impressed with the show. Lucas Rizzotto sternly took Microsoft to task when he tweeted:
Microsoft Mesh’s announcement trailer is a highly misleading CG [Computer Generated] concept video that isn’t representative of what launched whatsoever. I love the HoloLens, but we really need to stop with these CG trailers. It’s setting false expectations & confusing EVERYONE.
To be clear, I don’t have a problem with “vision CG trailers”. Those can help audiences envision the future & they have a place in a marketer’s toolbelt. But this trailer was tied to an actual software release & that crosses a line. It’s advertising something that doesn’t exist.
I tried the app and was surprised to find something no different than Magic Leap’s Avatar Chat or Facebook Spaces. And honestly, that would have been fine to announce. They could have even done the CG bit later as a “Mesh in 5 years” segment. But they chose to mislead. Why?
Fabien Benetou linked to Lucas’s thread of tweets, saying:
I still didn’t have time check it BUT when I saw the hype and seeing some behind the scene professionally staffed green screen setup I did warn collaborators to NOT get excited before I can see what it actually is, not what it claims to be. Mind the marketing gap!
In my case, that initial “WOW!” first impression has not aged very well as I thought back about what I had seen. There was certainly lots of sizzle, but little evidence of actual steak: currently-available, deliverable VR/AR/XR/MR consumer product.
UPDATED March 6th, 2021: Charlie Fink alerted me to this technical overview of Microsoft Mesh, which you might find of interest (thanks, Charlie!).
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