Hanai World: A Brief Introduction

A little over a year ago, on March 2nd, 2021, Microsoft held its annual Ignite event on the social VR platform of AltspaceVR (which, of course, is owned by Microsoft).

I wrote at the time:

The Ignite event finale was a showstopper, promoting a still-in-development joint venture with Canada’s Cirque du Soleil called Hanai World, which featured not one, but FOUR people captured in volumetric video gathered around a magical campfire, 360-degree video of dancers and jugglers and other Cirque du Soleil performers, and AltspaceVR spectators (like me!) who were able to wander around and experience the space in 3D:

Well, a year later, and I have some more news to share about Hanai World! They now have a website set up and. much like this video, it is a rather trippy experience, talking about various kinds of eggs:

My heart sank when I scrolled down to page to realize that these eggs are apparently NFTs for sale:

The Genesis NFT of Hanai World provides native and ongoing utility and will grant the NFT holders unique accesses:

1. Be one of the first Hanai World nomads
2. Participate in future phytigal events and creations
3. Participate in NFT educaiton, and AR/VR and phygital experiences
4. Access to unique privileges and experiences

First, whoever coined the term phytigal needs to have some sense slapped into them (this “word” ranks right up there with abominations like metafluencers and metawave). It’s unnecessary, it’s ridiculous, and it’s irritating. STOP IT.

There’s not a whole hell of a lot on the website yet, and the NFTs (whatever they are supposed to be) are not yet for sale. Guy Laliberté, the founder of acclaimed Quebec entertainment company Cirque du Soleil, is prominently quoted as saying:

When I founded Cirque du Soleil, I was creating theatrical experiences based on a traditional stage – the circus. In creating Hanai World, we are offering theatrical experiences based on a contemporary platform – the metaverse. Both these chapters of my life find common roots through my commitment to the values of love, trust and respect. These essential life principles characterize my desire to be a good ancestor as well as my purpose with Hanai World, a phygital adventure, to empower the young creative minds of this world and help them lead the journey of art with heart.

So it would appear to be that Hanai World is going to be some sort of virtual/physical hybrid theatrical venue with some sort of NFT component? Honestly, I cannot make heads nor tails out of the word salad here. How eggs and being a good ancestor come into it, I really have no idea.

And there is that goddamned word phytigal again….kill it with fire! 🔥

This press release from the time of the Microsoft Ignite event last year describes Hanai World as “a new social mixed reality platform built on Microsoft Mesh that aims to connect physical and digital worlds”. The release goes on to say:

Leveraging the power of human connections, Hanai World—the platform which will make the most of Microsoft’s powerful new mixed reality collaboration platform Microsoft Mesh—will create and host a wide range of physical and digital experiences in real venues, in the flesh, and virtually, through mixed reality headsets, thus allowing people from all over the world to participate simultaneously in a collective experience, wherever they are. The first events previews should be available end of 2021.

Well, so much for that deadline… 😉

Oh, and apparently, they’re hiring:

We the curious dreamers, passionate seekers, and outsiders are imagining Hanai World as a poetic metaverse where the playground has yet to be defined.

👥 Want to be part of this journey with us? View our job offers in bio.

🤝 Collaboration opportunities:
– Treasure Hunter/researcher
– Senior art director
– Illustrator/storyboard artist
– Concept artist
– 3D environment artist
– Copywriter/Translator
– Video Game Creative Director

I assume they’ll tell you more about this project if you apply for a job there? The lack of any sort of concrete information about this project is kind of bewildering to me. The fact that they are hiring a whole bunch of people signals to me that they haven’t yet worked out a lot of the details of this whatever-it-is yet, either. And either they already have assembled a team of computer programmers to build Hanai World, or they are nowhere near ready to hire programmers (hence the focus on artists, researchers, copywriters, and other creative/design types in this hiring ad).

Another point: it’s clear that at least some portion of the massive profits from the Cirque de Soleil franchise are going into this little venture! Hanai World appears to be a Canadian-based. bilingual (English/French) company, based on the ad. So if you’re interested, consider applying for a job! The worst that could happen is that they say no.

To learn more about Hanai World, you can visit their website, join their Discord sever, or follow them on social media: Facebook and Instagram (there’s also a Twitter account you can follow, which for some reason they left off their website).

UPDATED! The Launch of Microsoft Mesh at the Microsoft Ignite Event: Lots of Sizzle, But Little Evidence of Steak

Have you joined the RyanSchultz.com Discord yet? You’re invited to be a part of the first ever cross-worlds discussion group, with over 500 people participating from every social VR platform and virtual world! We discuss, debate and argue about the ever-evolving metaverse and the companies building it. More details here.


On Tuesday, March 2nd, 2021, I put on my shiny new Valve Index VR headset and went to the Microsoft Ignite event, which I attended in a virtual auditorium on the social VR platform AltspaceVR (which, of course, is owned by Microsoft).

There was the usual enthusiastic corporate keynote by Microsoft Satya Nadella, with special guests such as film director James Cameron. Almost everybody was sporting a Microsoft HoloLens 2 mixed reality headset.

Here are a few pictures I took at the event:

The purpose of the event was to promote something called Microsoft Mesh. What is Microsoft Mesh? Good question. Engadget writer D. Hardawar attempts a concise explanation:

…Microsoft Mesh, the company’s ambitious new attempt at unifying holographic virtual collaboration across multiple devices, be they VR headsets, AR (like HoloLens), laptops or smartphones. Powered by Microsoft’s Azure cloud, Mesh isn’t just an app, it’s a platform that other developers can use to bring remote collaboration to their own software. If remote work is here to stay — and by most accounts, it is — Microsoft wants to be the company taking us beyond Zoom video chats, and towards holographic experiences that everyone can join.

“Not only are we going to be able to share holograms, but we’ll be able to do so in a way that gives us agency and presence,” Sullivan said during our virtual meeting. “We can create these experiences, where even though we’re physically separated, it feels like we’re in the same room, sharing in an experience and collaborating on a project.”

Here’s the requisite slick two-minute promotional video (played to the audience in AltspaceVR during the Microsoft Ignite event) which tries to impart what Microsoft Mesh is all about:

The Ignite event finale was a showstopper, promoting a still-in-development joint venture with Canada’s Cirque du Soleil called Hanai World, which featured not one, but FOUR people captured in volumetric video gathered around a magical campfire, 360-degree video of dancers and jugglers and other Cirque du Soleil performers, and AltspaceVR spectators (like me!) who were able to wander around and experience the space in 3D:

Afterward, there was a mix-and-mingle event which was attended by hundreds of AltspaceVR avatars (no bots, from what I could tell). It was the first time in almost a full year of pandemic lockdown that I truly felt that I was part of a crowd, and it reminded me of the big, splashy events that the old High Fidelity social VR platform used to hold, before they shut down. (*sigh* I still miss the old High Fidelity.)

The Microsoft Ignite mix-and-mingle afterparty in AltspaceVR (which was my first taste of being among a crowd of people in almost a whole year!)

Overall, it was a slick, very polished presentation, and I came away from it with a favourable impression. Other observers were less impressed with the show. Lucas Rizzotto sternly took Microsoft to task when he tweeted:

Microsoft Mesh’s announcement trailer is a highly misleading CG [Computer Generated] concept video that isn’t representative of what launched whatsoever. I love the HoloLens, but we really need to stop with these CG trailers. It’s setting false expectations & confusing EVERYONE.

Lucas continued:

To be clear, I don’t have a problem with “vision CG trailers”. Those can help audiences envision the future & they have a place in a marketer’s toolbelt. But this trailer was tied to an actual software release & that crosses a line. It’s advertising something that doesn’t exist.

I tried the app and was surprised to find something no different than Magic Leap’s Avatar Chat or Facebook Spaces. And honestly, that would have been fine to announce. They could have even done the CG bit later as a “Mesh in 5 years” segment. But they chose to mislead. Why?

Fabien Benetou linked to Lucas’s thread of tweets, saying:

I still didn’t have time check it BUT when I saw the hype and seeing some behind the scene professionally staffed green screen setup I did warn collaborators to NOT get excited before I can see what it actually is, not what it claims to be. Mind the marketing gap!

In my case, that initial “WOW!” first impression has not aged very well as I thought back about what I had seen. There was certainly lots of sizzle, but little evidence of actual steak: currently-available, deliverable VR/AR/XR/MR consumer product.

UPDATED March 6th, 2021: Charlie Fink alerted me to this technical overview of Microsoft Mesh, which you might find of interest (thanks, Charlie!).