The Apple Vision Pro: Apple’s Gamble on High-End Virtual Reality (and Why I Want One)

Brian Tong wearing the Apple Vision Pro (a still capture from his Apple Vision Pro unboxing video)

As I mentioned in passing in my last blogpost, I am eager to get my hot little hands on the latest Holy Grail in the world of virtual reality/augmented reality/mixed reality/extended reality (VR/AR/MR/XR): the Apple Vision Pro wireless headset, which began shipping to American consumers on February 2nd, 2024.

Alas, there is no word yet on when we non-Americans will be able to order this device, although at least one VR YouTuber, Brian Tong, has heard (via his unofficial, internal sources) that Apple is planning to expand access to the U.K. and Canada next, perhaps shortly before or during the 2024 Apple Worldwide Developers Conference, which is usually held the first or second week of June.

Brian’s YouTube channel has been full of many helpful videos about the Apple Vision Pro, including this unboxing video of a pre-release version, where he unpacked the various components in the Apple Vision Pro package like a giddy schoolkid on Christmas morning:

In an interesting move, Apple refers to this device as spatial computing, avoiding any mention of virtual reality, mixed reality, or any of the other terms which have usually been tossed around while talking about other headsets. Also, I find it quite telling that nowhere will you find mention of the now-often-maligned concept of the metaverse, especially after being embraced by numerous crypto/NFT projects which went nowhere, plus Facebook’s much-ballyhooed rebrand into Meta landing with a bit of a dull thud and a shrug among consumers. As fellow metaverse blogger Wagner James Au wrote on his blog last week:

With Meta’s latest earnings report published this week, we find out the company has now burned invested $42 billion on building the Metaverse, with little to show for that: Its metaverse platform Horizon Worlds has less than an estimated 500,000 monthly active users, while sales of its Quest VR headset line (a metaverse peripheral) remain steadfastly small.

While Wagner is certainly more pessimistic about virtual reality than I am, it’s clear that VR headsets are not exactly flying off shelves, especially when compared to the blockbuster sales of cellphones, tablets, and gaming consoles. Andrew Williams of Forbes reported last October:

Meta has sold more than 20 million headsets to date, 18 million of which were the Meta Quest 2.

The Quest 3’s predecessor was highly successful, considering VR isn’t really a mainstream proposition in the way standard game consoles are. But the market has not expanded in the way Meta clearly hoped.

Back in May, the Washington Post reported a significant proportion of Quest users were letting the headset gather dust after just a few weeks.

The somewhat tepid success of most VR/AR/MR/XR/metaverse ventures to date are clearly reasons why Apple has focused, in its usual savvy marketing campaign, on the fact that the Apple Vision Pro is intended to be a wearable personal computer (essentially, an iPad for your face). Apple has announced in a Feb. 1st news release that over 600 new apps built specifically for the Vision Pro were available to American consumers at launch, plus “more than 1 million compatible apps available on the App Store to deliver a wide array of breakthrough experiences.”

The Vision Pro the first completely new category of device launched by Apple since the Apple Watch in 2015, and many people (myself included) have been keen to see what Apple, with its history of launching well-designed products, would come up with. As I often say on my blog, A rising tide lifts all boats, and Apple’s entry into this market has the potential to shake things up quite a bit, especially since they have taken pretty much the opposite tack from Meta, by focusing on an expensive, ultra-high-end device as their first product.

And yes, I do mean expensive. On the U.S. Apple Vision Pro website, the three main models of the Vision Pro are for sale:

  • 256 GB of storage (starting at US$3,499);
  • 512 GB (starting at US$3,699); and
  • 1 TB (terabyte, or 1,024 GB; starting at US$3,899).

So the one-terabyte Apple Vision Pro of my fondest dreams and darkest desires comes out to $5,259.17 in Canadian dollars—and that’s before sales taxes!


Many mainstream media and tech news reviewers prepared print and video reviews of the Apple Vision Pro, using pre-release review units provided by the company. These reviews were embargoed until the official release of the headset in early February, when they landed in a big media splash (Apple has deep pockets to spend on advertising, and has always done excellent marketing for their products).

Brian Tong, the YouTuber whom I mentioned earlier, has put out a very user-friendly, comprehensive one-hour review video:

Nilay Patel of The Verge put out the following half-hour video as part of its extensive print review of the Apple Vision Pro, which did not shy away from talking about what he saw as some problems with the device, describing it succinctly as “magic…until it’s not.”

Joanna Stern of the Wall Street Journal (archived version) took a slightly more unusual, whimsical approach to her review of the Apple Vision Pro. Joanna wore the review unit for a full day, even taking it to out to a ski chalet and wearing it out on skis, on a closed-off bunny hill! (Something definitely not recommended, by the way; DO NOT DO THIS.) Here’s her ten-minute video, which also shows her wearing the Vision Pro while preparing a recipe, and even setting up multiple timers hovering over the different pots on her stovetop:

And yes, one of the many features of the Apple Vision Pro is that you can set up displays anywhere, as demonstrated by in this mind-bending one-minute YouTube video by Himels Tech, as he walks around his house showing off his set-up:

There are many other reviews out there, but these four video reviews between them cover pretty much all the bases, so if you watch all of them, you’re up to speed!


The eye-watering price is not the only hurdle to be overcome by whoever wants to possess one of these Holy Grail devices! Unlike every other VR headset I have purchased, I will not be able to wear my glasses underneath the face-fitting, ski-goggle-like design. So I have two options: to get soft contact lenses (which I have not worn for a couple of decades), or to buy magnetically-attached prescription lens inserts from Apple’s partner, Zeiss. According to an Apple Support article:

To purchase ZEISS Optical Inserts for Apple Vision Pro, you need a legible comprehensive prescription. Here’s the information your comprehensive prescription should contain:

Your distance correction and near correction needs, indicated separately but on the same prescription sheet. This is known as the full manifest refraction. 

An expiration date, which should not be expired.

Your date of birth, your full name, and your prescriber’s license number and signature.

Intermediate distance, task distance, or computer distance should not be part of that prescription, and contact lens prescriptions are not accepted. If you’re not sure if your prescription is comprehensive, consult an eye care provider and reference the description in this article.

ZEISS Optical Inserts are available for the vast majority of corrections, including for customers who normally use progressive or bifocal lenses. A very small percentage of people have a prism value added to their glasses prescription. At this time, ZEISS cannot manufacture ZEISS Optical Inserts based on a prescription containing prism value. If you have a prism value, it is labeled on your prescription and noted separately from sphere, cylinder, axis, and ADD values. If you’re not sure if your prescription includes prism, consult with an eye care provider.

Depending on your prescription, your vision needs might not be met through ZEISS Optical Inserts.

Annoyingly, there doesn’t seem to be any publicly-available chart to give the ranges of presecription lenses which they will support, instead asking you to fill out a form with your prescription details, and promising that they’ll get back to you as quickly as possible:

So it looks as though I am going to have to go see my eye doctor first, then submit my prescription, then cross my fingers that they will support my combination of nearsightedness and astigmatism (not to mention my need for progressive lenses!). Honestly, it all sounds rather discouraging and disheartening.

But perhaps my apprehension about the Vision Pro not working for my elderly eyes is misplaced, because even blind people are finding the device to be useful! Check out this mind-blowing YouTube Shorts video by James Rath, who tests out some of the accessibility features and settings, James says that he can actually see more clearly with the Vision Pro, than without! This device could open up a whole new use case for the visually impaired.


So, yes, I am very eager to get my hands on an Apple Vision Pro sometime this year! I don’t want to wait; I want to experience this envelope-pushing product as soon as possible. I haven’t been this excited about a headset since the Oculus Rift back in 2016. So please stay tuned as I report on my odyssey to acquire the new Holy Grail of spatial computing!

Pandemic Diary, May 20th, 2021: Hello, iPad

My shiny silver, 10.2-inch, 8th generation iPad arrived via UPS this morning, and I am busy setting it up today: connecting my email account, installing Kindle, Netflix, and Amazon Prime, etc.

Although it is much the same size as my trusty old iPad 2, it is so much thinner, and the screen is slightly larger, too! This is going to take a little bit of getting used to. But it will be nice for streaming movies and TV shows, reading novels, and following Reddit, Twitter and Discord (I will continue to use my iPhone for Clubhouse).

I decided to splurge and buy a model with both WiFi and cellular capabilities. However, I discovered that the sim card from my iPad 2 is slightly too big to fit into the slot on the new model, so I will need to upgrade that, once I feel safe venturing out to the cellphone store at my local shopping mall. Then again, I so rarely use cellular because I am so infrequently in any space where I would need to use it! Ninety-five percent of the time, I am within reach of a public or private WiFi network, and anyways, at present I am still stuck within the same four walls of my apartment while Manitoba is in pandemic lockdown. Still, I decided to get cellular in the rare times that it would come in handy.

I also decided to go for 128GB of memory, since I expect I will be using this model for quite a while (my iPad 2, which I used nearly every day, lasted a whole decade and then some, before dying on me). That’s plenty of space for music, photos, videos, what have you. I’d rather have that extra space than rue not getting it down the line.

After my iPad 2 died, living without an iPad for two whole months was an interesting experience. My iPhone did double duty as both my cellphone and as a mini-tablet, and while I did get used to it, I do appreciate having all that real estate again! No longer will I have to squint at the screen to watch a movie or read a book!

I am still taking a break from most social media and from the news media, in order to get some respite from the doom-and-gloom headlines (the transfer of some patients from Manitoba’s overloaded healthcare system to Ontario, and further pandemic restrictions are to be announced before the long weekend). I don an avatar and hang out in my favourite escape spot, Second Life, or I pop into various discussion rooms on Clubhouse, and that’s about it for me this week. I am feeling very tired and anxious, and I am sleeping a lot this week, another sign I need to recharge my batteries and take care of myself.

Stay safe and stay healthy!

UPDATED! Saying Good Bye to Facebook, for Good: Taking the Final Step (Plus a Look at All the Personal Data the Oculus App Collects and Sends to Facebook)

Today, I took the final step…

Today, I took the final step in my emancipation from Facebook and Oculus. I did a factory reset on my original version Oculus Quest, de-associating my Oculus account from it, and wiping all the games and apps on it. Then, I deleted the Oculus app from my cellphone. Two simple steps, and I am now completely free of Facebook! (The Quest 1 will be going to my sister-in-law in Alberta, where she plans to use it in her work with developmentally-challenged adults. It will have a good second home.)

I’ll admit that I was sitting on the fence for a little while, as I wrote about here. While replacing my Oculus Rift with a Valve Index was an easy, painless upgrade (and I’m quite happy with it), there’s currently no competition for the wireless Oculus Quest VR headset. It’s a great headset, but I can no longer in good conscience sign on to the associated vacuuming of my personal data that comes with the deal, and I just absolutely, resolutely refuse to set up an account on the Facebook social network for my Oculus Quest.

What finally pushed me into making this final decision was a recent tweet by social VR app developer Cix Liv, who posted the following:

Just to put in perspective the corporate lies of @FBRealityLabs [Facebook Reality Labs] in perspective. @boztank [Andrew Bosworth, Vice President of Facebook Reality Labs at Facebook] says there will be a “big shift in privacy”. Meanwhile the Oculus app tracks you even more than their Facebook app. Check it yourself.

A brief fly-through of the Oculus app privacy statement, which you need to install in order to activate your Quest (you can check it out yourself in the App Store, or just scroll down to the update at the end of this blogpost to see the list in full)

Cix Liv is one of those developers whose idea for a VR app was poached by Facebook, a story you can read about in a December 3rd, 2020, Bloomberg News article titled Facebook Accused of Squeezing Rival Startups in Virtual Reality (original articlearchived link).

Now, you might tell me that I am overreacting in singling out Facebook as the target of my ire. Of course, I do know that other Big Tech companies like Amazon, Apple, Google, and Microsoft strip-mine my personal data as well. The issue is one of TRUST. And frankly, I no longer trust Facebook Inc., while I still retain at least some level of trust that Amazon, Apple, Google, and Microsoft will not abuse the data they have on me. In an editorial I wrote way back in August of 2019, I said:

More concerning to me is that, at some point, I may be forced to get an account on the Facebook social network to use apps on my Oculus VR hardware. In fact, this has already happened with the events app Oculus Venues, which I recently discovered requires you to have an account on the Facebook social network to access.

Sorry, but after all the Facebook privacy scandals of the past couple of years, that’s a big, fat “Nope!” from me. I asked Facebook to delete its 13 years of user data on me, and I quit the social network in protest as my New Year’s resolution last December, and I am never coming back. And I am quite sure that many of Facebook’s original users feel exactly the same way, scaling back on their use of the platform or, like me, opting out completely. I regret I ever started using Facebook thirteen years ago, and that experience will inform my use (and avoidance) of other social networks in the future.

Yes, I do know that I have to have an Oculus account to be able to use my Oculus Rift and Oculus Quest VR headsets, and that Facebook is collecting data on that. I also know that the Facebook social network probably has a “shadow account” on me based on things such as images uploaded to the social network and tagged with my name by friends and family, etc., but I am going to assume that Facebook has indeed done what I have asked and removed my data from their social network. Frankly, there is no way for me to actually verify this, as consumers in Canada and the U.S. have zero rights over the data companies like Facebook collects about them, as was vividly brought to life by Dr. David Carroll, whose dogged search for answers to how his personal data was misused in the Cambridge Analytica scandal played a focal role in the Netflix documentary The Great Hack (which I highly recommend you watch).

We’ve already seen how social networks such as Facebook have contributed negatively to society by contributing to the polarization and radicalization of people’s political opinions, and giving a platform to groups such as white supremacists and anti-vaxersThe Great Hack details how Cambridge Analytica used Facebook data without user knowledge or consent to swing the most recent U.S. election in Donald Trump’s favour, and look at the f***ing mess the world is in now just because of that one single, pivotal event.

Well, as it turns out, Facebook did do an about-face, change the rules, and insist that Oculus VR headset users will have to get accounts on the Facebook social network for their devices to continue to work “properly”. While I still have an Oculus account (and, at least at first glance at the Oculus website, there appears to be no way to actually delete that account*), I no longer run any Facebook or Oculus apps on my desktop computer or any of my mobile devices. Facebook may still have a “shadow account” on me, but at least I can feel comfortable that I am no longer actively sending them any data from any Facebook/Oculus apps. Good bye and good riddance!

As for this blog, I will, of course, continue to write about Facebook, Oculus, and Facebook’s own social VR platform, Facebook Horizon—just not from a first-person perspective! I do not feel that I am missing out on anything by the stance that I have taken.

Freedom from Facebook!

Free from Facebook, at last! It feels great.

*Found it! I have now asked Facebook to delete my Oculus account, too.

UPDATE Feb. 18th, 2021: I have decided to cut and paste the entire App Privacy statement from Apple’s App Store for the Oculus app below, so you can read for yourself just how much data the app shares with Facebook Inc.!


App Privacy

The developer, Facebook Technologies, LLC, indicated that the app’s privacy practices may include handling of data as described below. This information has not been verified by Apple. For more information, see the developer’s privacy policy.

To help you better understand the developer’s responses, see Privacy Definitions and Examples.

Privacy practices may vary, for example, based on the features you use or your age. Learn More

Data Linked to You

The following data, which may be collected and linked to your identity, may be used for the following purposes:

Third-Party Advertising

Purchases
  • Purchase History
Financial Info
  • Other Financial Info
Location
  • Precise Location
  • Coarse Location
Contact Info
  • Physical Address
  • Email Address
  • Name
  • Phone Number
  • Other User Contact Info
Contacts
  • Contacts
User Content
  • Photos or Videos
  • Gameplay Content
  • Other User Content
Search History
  • Search History
Browsing History
  • Browsing History
Identifiers
  • User ID
  • Device ID
Usage Data
  • Product Interaction
  • Advertising Data
  • Other Usage Data
Diagnostics
  • Crash Data
  • Performance Data
  • Other Diagnostic Data
Other Data
  • Other Data Types

Developer’s Advertising or Marketing

Purchases
  • Purchase History
Financial Info
  • Other Financial Info
Location
  • Precise Location
  • Coarse Location
Contact Info
  • Physical Address
  • Email Address
  • Name
  • Phone Number
  • Other User Contact Info
Contacts
  • Contacts
User Content
  • Photos or Videos
  • Gameplay Content
  • Other User Content
Search History
  • Search History
Browsing History
  • Browsing History
Identifiers
  • User ID
  • Device ID
Usage Data
  • Product Interaction
  • Advertising Data
  • Other Usage Data
Diagnostics
  • Crash Data
  • Performance Data
  • Other Diagnostic Data
Other Data
  • Other Data Types

Analytics

Health & Fitness
  • Health
  • Fitness
Purchases
  • Purchase History
Financial Info
  • Payment Info
  • Other Financial Info
Location
  • Precise Location
  • Coarse Location
Contact Info
  • Physical Address
  • Email Address
  • Name
  • Phone Number
  • Other User Contact Info
Contacts
  • Contacts
User Content
  • Photos or Videos
  • Audio Data
  • Gameplay Content
  • Customer Support
  • Other User Content
Search History
  • Search History
Browsing History
  • Browsing History
Identifiers
  • User ID
  • Device ID
Usage Data
  • Product Interaction
  • Advertising Data
  • Other Usage Data
Sensitive Info
  • Sensitive Info
Diagnostics
  • Crash Data
  • Performance Data
  • Other Diagnostic Data
Other Data
  • Other Data Types

Product Personalization

Purchases
  • Purchase History
Financial Info
  • Other Financial Info
Location
  • Precise Location
  • Coarse Location
Contact Info
  • Physical Address
  • Email Address
  • Name
  • Phone Number
  • Other User Contact Info
Contacts
  • Contacts
User Content
  • Photos or Videos
  • Gameplay Content
  • Other User Content
Search History
  • Search History
Browsing History
  • Browsing History
Identifiers
  • User ID
  • Device ID
Usage Data
  • Product Interaction
  • Advertising Data
  • Other Usage Data
Sensitive Info
  • Sensitive Info
Diagnostics
  • Crash Data
  • Performance Data
  • Other Diagnostic Data
Other Data
  • Other Data Types

App Functionality

Health & Fitness
  • Health
  • Fitness
Purchases
  • Purchase History
Financial Info
  • Payment Info
  • Credit Info
  • Other Financial Info
Location
  • Precise Location
  • Coarse Location
Contact Info
  • Physical Address
  • Email Address
  • Name
  • Phone Number
  • Other User Contact Info
Contacts
  • Contacts
User Content
  • Emails or Text Messages
  • Photos or Videos
  • Audio Data
  • Gameplay Content
  • Customer Support
  • Other User Content
Search History
  • Search History
Browsing History
  • Browsing History
Identifiers
  • User ID
  • Device ID
Usage Data
  • Product Interaction
  • Advertising Data
  • Other Usage Data
Sensitive Info
  • Sensitive Info
Diagnostics
  • Crash Data
  • Performance Data
  • Other Diagnostic Data
Other Data
  • Other Data Types

Other Purposes

Purchases
  • Purchase History
Financial Info
  • Other Financial Info
Location
  • Precise Location
  • Coarse Location
Contact Info
  • Physical Address
  • Email Address
  • Name
  • Phone Number
  • Other User Contact Info
Contacts
  • Contacts
User Content
  • Photos or Videos
  • Gameplay Content
  • Customer Support
  • Other User Content
Search History
  • Search History
Browsing History
  • Browsing History
Identifiers
  • User ID
  • Device ID
Usage Data
  • Product Interaction
  • Advertising Data
  • Other Usage Data
Diagnostics
  • Crash Data
  • Performance Data
  • Other Diagnostic Data
Other Data
  • Other Data Types

Wow…that’s a LOT. Why does Oculus need my search history and my browsing history, for example? Or my health and fitness data? And I’d love to know more details about this so-called “Sensitive Info”. What the hell’s that?

I understand that Facebook is currently fighting a battle with Apple over the amount and kind of privacy information being released to the consumer (according to this Harvard Business Review article and other sources).

Pandemic Diary: January 23rd, 2021: Happy Birthday to Me

My brother called me this morning at 9:00 a.m.. I had slept in, and he left a message for me to call him. When I did get up later this morning, I saw that he had called, and since he telephones me so infrequently (we usually text), my first thought is that it was an emergency, and I called him back.

Only to have him wish me a happy birthday! I had completely forgotten that today is my 57th birthday!! I told him on the phone, as we shared a good laugh, that every day is so much like every other day while I have been working from home in self-isolation for my university library system during the pandemic. All my days tend to run together!

As a birthday present, the Manitoba government has slightly lifted a few restrictions in our province-wide, code-red pandemic lockdown, which has been in place since early November.

Each household can now have a maximum of two external visitors (and no, they can’t be two different people every time; it has to be the same two people). And stores selling non-essential items (books, clothing, consumer electronics, etc.) can now reopen, provided they operate at 25% of their normal store capacity and practice social distancing, face masking, etc.

The timing is perfect, as my trusty iPad 2 has finally bit the dust. I had used it almost every day for the past ten years; the thing was built like a tank! I often would use it to watch Netflix movies or TV, while lying on my sofa in the evenings.

There is a (single) Apple store way up here in the frozen prairie hinterlands of Winnipeg, but I may opt to do my shopping online instead, as I did for my Valve Index. I really don’t feel comfortable walking into any shopping mall right now, even with a face mask and practicing social distancing.

Canada is experiencing delays in vaccine production and delivery, and I am becoming extremely worried about all the new coronavirus variants popping up in the U.K., South Africa, and many other places. It is possible that many vaccines and vaccine candidates will have to be rejigged to handle at least some of these mutations of the virus. The very thought makes me anxious. We are not out of the woods yet! A Manitoba doctor tweeted the following disheartening update yesterday:

Oh, and the Manitoba provincial government also announced that barbers and hair stylists were allowed to reopen, too, provided they adhere to the same restrictions as stores, plus take contact information on all their customers, in case any contact tracing is needed. My mother will be so happy; she has wanted to get her hair cut and styled!

So, next weekend, I will drive across the city to pay a socially-distanced visit to my mother and stepfather at their seniors life-lease condo, and we will finally exchange our Christmas presents, a month late! And I will receive my mom’s birthday present; I told her cash would be a perfectly acceptable gift! (I don’t want to set foot in a bank, or touch a germy ATM number pad, if I don’t have to, and having a little spending money in my wallet can come in handy at times.)

I am still struggling with depression and anxiety at times, but I am coping as best as I can. I hope that you are staying safe and healthy!