UPDATED! Editorial: Why Facebook Horizon Will Be Delayed

Facebook was originally planning to launch their social VR platform, called Facebook Horizon, in a closed beta test early this year. Many people were expecting an announcement at their annual Facebook F8 Developer Conference, or perhaps at the Game Developers Conference.

Well, on February 27th, TechCrunch reported that Facebook was cancelling its F8 conference, citing coronavirus concerns:

Facebook  has confirmed that it has canceled its annual F8 developers conference over growing concerns about the COVID-19 coronavirus pandemic.

More specifically, the company says it’s canceling the “in-person component,” which would have been held in San Jose, Calif. There may still be video presentations, along with live-streamed and local events, under the F8 umbrella.

“Celebrating our global developer community at F8 each year is incredibly important to us at Facebook, but we won’t sacrifice the health and safety of our community to do so,” said Konstantinos Papamiltiadis, Facebook’s director of developer platforms and programs, in a statement. “Out of concerns around COVID-19, we’re cancelling the in-person component of F8, but we look forward to connecting with our developer partners through local events, video and live streamed content.”

And more recently, it was announced that the Game Developers Conference, which was supposed to take place this month, would be postponed until later this summer. UploadVR reports:

The organizers of the Game Developers Conference postponed the event after sponsors, attendees, journalists, and developers decided not to come due to concerns surrounding the coronavirus.

In recent days some of the event’s biggest supporters including Epic, Unity, Facebook, Sony, Amazon, and many more, along with a large number of journalists and developers, pulled out of attendance at the event. Many companies encouraged their employees not to travel to the March event in San Francisco.

Here’s the statement from organizers:

After close consultation with our partners in the game development industry and community around the world, we’ve made the difficult decision to postpone the Game Developers Conference this March.

Having spent the past year preparing for the show with our advisory boards, speakers, exhibitors, and event partners, we’re genuinely upset and disappointed not to be able to host you at this time .

We want to thank all our customers and partners for their support, open discussions and encouragement. As everyone has been reminding us, great things happen when the community comes together and connects at GDC. For this reason, we fully intend to host a GDC event later in the summer. We will be working with our partners to finalize the details and will share more information about our plans in the coming weeks.

The SARS-CoV-2 outbreak and resulting travel restrictions has led to dozens of conferences around the world being cancelled or postponed. Many major corporations such as Amazon, Facebook and Google are also restricting or outright cancelling employee travel.

I think all this means that Facebook will likely postpone the launch of Facebook Horizon, since they won’t have any suitable venue at which to make a splashy announcement. And let’s face it, with the world being so preoccupied with this expanding global public health emergency, any platform launch would likely be muted, sidelined, and overlooked. People have other, much more pressing, priorities at the moment, like trying to find supplies of Purell hand sanitizer and 3M face masks.

Another complicating factor, as I have reported before, is that supplies of both Oculus Quest and Oculus Rift S VR headsets are simply unavailable in most markets, due to the coronavirus shutting down many Chinese factories. Apparently, production of the Valve Index VR headset is also being negatively impacted. The HTC Vive headset is manufactured in Taiwan, and so far does not appear to have been impacted by the coronavirus outbreak. (Here’s a February 28th article from IGN on how SARS-CoV-2 is impacting the manufacture and sales of VR headsets.)

Of course, Facebook may just decide to launch Facebook Horizon in closed beta anyway, using livestreamed video and other not-in-person means, but I think they will choose to hold back. A company that makes billions of dollars in profit from advertising knows full well the benefit of a well-timed product launch, with an all-out advertising push. The timing is just plain wrong.

P.S. I am curious though; has anybody been invited yet to take part in the closed beta test for Facebook Horizon? I haven’t (but then, given how critical I have been of Facebook on this blog, I wasn’t expecting to be invited). Any anonymous tipsters want to whisper in my ear? 😉

UPDATE March 3rd: I’ve heard through the grapevine that Facebook will be launching a closed (invitation-only) alpha of Facebook Horizon this spring.