Autodesk, Feeling Pressure from Blender, Offers “Indie” Versions of Maya and 3ds Max Software

The overwhelming majority of people who create mesh content for virtual worlds use one of the following three software packages instead of the rather limited in-world “prim building” tools provided by products such as Second Life and High Fidelity:

  • Blender (which is free to use and always will be);
  • Maya by Autodesk (which costs US$1,545 per year); and
  • 3ds Max by Autodesk (which is also US$1,545 per year).

Given the choices, it is not surprising that Blender is extremely popular, especially among those indie creators who are not associated with major game design companies that can afford the outrageously expensive Autodesk software costs. A vibrant and supportive user community has sprung up around Blender over the years since it was first released as freeware in 1998:

In May 2002, Roosendaal started the non-profit Blender Foundation, with the first goal to find a way to continue developing and promoting Blender as a community-based open-source project. On July 18th, 2002, Roosendaal started the “Free Blender” campaign, a crowdfunding precursor. The campaign aimed for open-sourcing Blender for a one-time payment of €100,000 (US$100,670 at the time) collected from the community. On September 7, 2002, it was announced that they had collected enough funds and would release the Blender source code. Today, Blender is free and open-source software largely developed by its community, alongside two full-time and two part-time employees employed by the Blender Institute.


Recently, Blender has released an updated version of their software (Blender 2.80), which includes a new user interface and many new features. And major game development companies such as Ubisoft (Assassin’s Creed) and Epic Games (Fortnite) have thrown their support behind Blender:

Assassin’s Creed maker Ubisoft has followed Epic Games in supporting open source 3D creation tool Blender by joining the Blender Foundation’s Development Fund as a corporate Gold member. The move will see Ubisoft fund online support for Blender developers, while Ubisoft Animation Studio — a division of Ubisoft Film and Television — has also committed to using the tool in-house and contributing to various open source Blender projects. 

The news comes a week after Epic Games donated $1.2 million to the Blender Foundation through its MegaGrants program, with company CEO Tim Sweeney praising the tool as an “enduring recourse within the artistic community.” Those remarks were echoed by Pierrot Jacquet, head of production at Ubisoft Animation Stdio, who also saluted the “strong and engaged” Blender community.

Obviously, Autodesk is feeling the heat. Today I learned that the company is now trying to entice content creators with new, “indie” versions of their flagship products, Maya and 3ds Max. The restrictions for Maya Indie are:

  • Your annual gross revenue from design work must be less than USD$100,000 per year
  • Only one license can be used per user or organization
  • Offer is only available to users in Australia, Canada, New Zealand, the U.K. or the U.S.

The cost? US$250 per year (only 16% of the full-price version). The website also announces:

Autodesk Maya Indie is the same industry-standard product used by professional studios, at a price point accessible to those who are just starting out. If you are a recent graduate or freelancer with less than USD$100,000/year in revenue, you can get started now. Please note that this is a limited-time offer.

“Act now, supplies are limited!” This is a standard come-on. I seriously doubt that Autodesk is going to rescind its offer in the face of competition from the popular, similarly featured, and totally free Blender software. The same offer, with the same terms, applies to 3ds Max. CGPress reports:

Comments by Chip Weatherman suggest the limited time disclaimer refers to the fact that this is a pilot program to “determine how and where we expand it. Much like when the telecom companies offer a new channel in select areas to see how to roll it out, this is similar.”

The Indie versions of Max and Maya are fully featured with no restrictions on render size, file format, plugins etc. There is a limit of only one indie license per business in addition to the income cap mentioned above. Users should also be aware that the license will auto-renew at full price, but this can be avoided by disabling automatic renewal and resubscribing to the Indie license once it expires.

True fact: when I was learning how to create avatar clothing for Cloud Party (a nascent virtual world bought out by Yahoo! and closed in 2014), I used the free student version of Maya (mainly because my teacher used Maya in her tutorial videos at the time). However, I doubt that I will shell out US$250 a year (which works out to $330 Canadian) when I can use the equally powerful and well-supported Blender. I would rather put that money towards the upgrade fees for Marvelous Designer, which I still plan to use to create my avatar fashion empire 😉

Competition in markets is a good thing; it drives down prices while it encourages software makers to add features and improve quality. It will be interesting to see how this all plays out!

National Cyber Security Awareness Events in Sansar

October is National Cyber Security Awareness month. Maya, the Information Security Director for Linden Lab (the creators of Second Life and Sansar), invited me to meet with her in her new experience, a recreation of the iconic Taj Mahal in Agra, India:

TheTaj 29 Sept 2018.jpg

She explained that this beautiful experience is the setting for a series of cyber security events taking place in Sansar, as part of National Cyber Security Awareness month.

The National Cyber Security Alliance (the organization behind National Cyber Security Awareness month), a non-profit founded in 2001, is a public-private partnership, working with the  U.S. Department of Homeland Security (DHS), private sector sponsors (founding sponsors included Symantec, Cisco Systems, Microsoft, and McAfee), and nonprofit collaborators to promote cybersecurity awareness for home users, small and medium-sized businesses, and primary and secondary education. For more information and tips on how you can improve your cybersecurity, please visit the Stop. Think. Connect. website.

The first event is on October 1st at 10:00 a.m. Pacific Time/Sansar Time at The Taj experience, with a panel of speakers on cyber security. Everyone is welcome! Here is Maya’s tweet promoting the event.