A Weird Promotional Video for Mark Space

Mark Space is lauded in a very strange video by a YouTube user channel called BuzzStyle, promoting the company’s apartment decoration contest. Jaguar and Land Rover are among the many companies name-dropped in this video as having “cooperation agreements” with Mark Space (whatever that means).

In this promotional video, read from what appears to be a press release by a creepy computerized British male voice, Mark Space is referred to as “VR startup”. As I already noted in a previous blogpost, arranging flat images of furniture within 360-degree photographs is NOT virtual reality! Visit my apartment in Mark Space and see for yourself. That’s all there is to see right now, just 360-degree photographs. No actual 3D spaces.

Why people are investing in this virtual world start-up is a mystery to me. Again, as with Decentraland, it seems to come down to people jumping aboard when they hear the magic word “blockchain”. They’ve already raised a fair bit of cryptocurrency, according to this screen capture from their website:

Mark Space 20 Feb 2018.png

According to this page from their website, Mark Space has already raised over 8 million dollars (US):

Total Raised Mark Space 20 Feb 2018.png

And, unlike Decentraland, Mark Space actually has places you can visit now. But what they are currently offering is not terribly appealing. I don’t get it. I really don’t see what the attraction is here, why people are investing millions of dollars. Compared to what virtual worlds like Sansar, High Fidelity and even 14-year-old Second Life has to offer, this is a product of questionable utility. How are the trendy boutiques in the Mark Space demo any better than a fully-featured website using Shopify?

Mark Space is another blockchain-based virtual world to watch, from the sidelines, as it evolves over time. I wish them well, but like Decentraland, I predict a bumpy road ahead.

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