Results of the First Virtual World Economic Situation Survey of Second Life Merchants

Have you joined the RyanSchultz.com Discord yet? More details here


Recently a survey of Second Life store owners made the rounds, and the results of that survey were published today (I learned about it from Wagner James Au’s long-running blog, New World Notes.) One hundred and twenty-four Second Life merchants took part in the survey.

Only 22.7% of the merchants said that the current month’s sales are better than the average of previous months. 39.1% say that sales were about the same, and 38.2% say sales are worse. It would sound as though the majority of stores are experiencing at least a mild downturn.

Economic Survey 1 27 Nov 2018.png

What was surprising to me was that 42.3% of vendors stated that Second Life was their full-time job and their main source of income, much higher than I expected! Only 29.7% said they considered their store to be more of a hobby.

Economic Survey 2 27 Nov 2018.png

When asked if they were planning to move to Sansar or other, newer virtual world platforms, most merchants said that they were staying put in Second Life. Only 1.8% of store owners surveyed agreed with the statement that “Sansar is a great next-generation platform for my virtual business, I started creating content for it already”. Another 9.1% said they were planning to move to other platforms, such as Sinespace, VRChat and High Fidelity. More than half (51.8%) stated that they’ll stay in SL “till the end of the world”.

So, it would appear that rumours circulating that SL vendors are having a rougher time of it than usual appear to have some basis in fact. Sales are down for many, if not most, merchants. Only about 20% of Second Life store owners report better sales than average.

Another thing I found particularly interesting was that the overwhelming majority of merchants have an in-world store location (only 7.3% of those surveyed relied exclusively on the SL Marketplace and/or shopping events).

Economic Survey 3 27 Nov 2018.png

Complete survey results can be found here.

Advertisements
Liked it? Take a second to support Ryan Schultz on Patreon!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.