Real Estate Brokers for the Blockchain-Based Metaverse Platforms: Trend or Fad?

See also: The Billion Dollar Real Estate Company Using VirBELA For Its Virtual Offices

Of course, virtual real estate brokers are not new; Second Life, over the 18+ years of its existence, has had dozens and dozens of companies who buy, subdivide, and sell virtual land for your home or business use. In fact, that’s how the first person to earn a million dollars (U.S.) in Second Life made her fortune! Anshe Chung even had her avatar featured on the May 2006 cover of BusinessWeek magazine (see image, right), an event which sparked a boom period for Second Life, as many people and companies piled on, lured by the opportunity to make some money.

And the newer, much-hyped blockchain-based virtual worlds are going through a similar boom at present, with a predictable result: the rise of the real estate agent who specializes in selling land on the blockchain to individuals and companies!

The Metaverse Property website homepage

Among the pioneers in this rapidly-evolving market are Metaverse Property, which was established by the Canadian cryptocurrency entrepreneurs Michael Gord and Jason Cassidy. They describe their service as follows:

The Metaverse Group is a leading virtual real estate company offering exposure to this burgeoning industry via the Metaverses. We facilitate the acquisition of virtual property along with a suite of virtual real estate centric services that are provided by pioneers of the crypto, blockchain and non-fungible token (NFT) industries.

We currently offer (or plan to offer) the following services to help you enter and engage in the metaverse:

• Buying and selling of virtual real estate across the Metaverses
• Development of virtual land (we help bring your dream to life)
• Expert level consulting for all major metaverses
• Finding a rental within the metaverses to fit any need
• Property management of existing real estate
• Marketing and advertising your business in the metaverse

At press time, Metaverse Properties is brokering the sale of NFT-based virtual real estate in Decentraland and Somnium Space (both of which have already launched), and The Sandbox (which recently completed a first, closed alpha test, and is expected to launch later this year):

And even some real-life real estate brokers are jumping on the bandwagon. Kim Velsey wrote in New York magazine last month:

Tal and Oren Alexander, the brothers who became famous for closing megadeals in their early 20s then moved onto the biggest deals ever in their early 30s — they represented Ken Griffin when he bought that record-setting $238 million penthouse at 220 Central Park South in 2019 — recently announced that they’ll be developing and selling luxury real estate in the metaverse…

The brothers have formed a partnership with Republic Realm, a metaverse developer that recently paid $4.3 million for virtual property in the Sandbox, one of the more popular metaverses. (It also owns a 259-parcel virtual estate in Decentraland that it bought for about $900,000.) “We want to just focus on trophy properties in the various metaverses,” Alexander told the Real Deal. This will take the form, according to Republic Realm, of an “architecturally significant master-planned community.” Which sounds a little (or very?) depressing.

Real estate has always been about status and shelter, skewing increasingly toward the former as one moves up the economic ladder. Speculators like Republic Realm and the Alexanders are banking (literally) on the fact that you can take the shelter piece out of the real-estate equation altogether, leaving just speculation and status. 

Kim raises an important point about all this speculation in blockchain-based virtual real estate, which is all about artificially-induced scarcity: that it’s a luxury item, a status item, something to give you (or your company) bragging rights. Real-world real estate agents like the Alexanders wouldn’t give a toss about the metaverse unless they smelled an opportunity to make money.

As I have written before, we’ve already seen the rise and subsequent fall (circa 2006 to 2008) of Second Life, when everybody and their dog trooped in, set up shop, then just as quickly trooped out a year or two later, when they realized that the money-making opportunities were just not what they had hoped for. It takes more than just setting up a virtual version of your brand to make money in the metaverse!

And, while the current signs for the blockchain-based social VR platforms and flat-screen virtual worlds certainly do look very promising, it still remains to be seen whether all this excitement will translate to the average, non-crypto consumer. All the people and companies who are currently investing in virtual real estate in Cryptovoxels, Decentraland, Somnium Space, and other NFT-based real estate won’t have a problem attracting the blockchain enthusiasts, the crypto bros (and women, and those who identify as non-binary).

They will, however, also have to entice Joe and Jane Average Consumer to pay a visit, set up a wallet and an avatar, obtain and spend cryptocurrency, and stick around long enough to help build a strong community. And that’s going to be a much harder sell.

We could see a repeat of what happened in Second Life, as companies realized that they were spending a lot of money on something that wasn’t helping their bottom line, and then largely pulled out. Or we could see great success, who knows? (God knows my track record at making predictions on this blog is absolutely abysmal. I once infamously predicted that Cryptovoxels would fail miserably, and they have been going from strength to strength! I also predicted that Virtual Universe would be a hit, only to have it fold. So, meh, what do I know??!?)

But I do find it amusing how so many people are breathlessly talking about the metaverse like it’s some new thing, as if the non-blockchain-based virtual worlds and virtual worlds never existed for them. Half the time now, when I click on an article talking about the metaverse, all it talks about are NFT-based virtual real estate. There’s just so much more out there, and I believe it’s important to take a broader view of all this, especially in the current hype cycle of all things metaverse.

So, to answer the question in my admittedly click-bait blogpost title: are virtual real estate agents a trend or a fad? I would argue, based on my 14+ years of experience in Second Life, that they are an already-established trend worth watching. I think that there is a possibility that in the future, real estate agents will buy, sell, and trade virtual properties, acting as brokers for individual and corporate customers who don’t want to fuss with their purchasing experience on OpenSea and other NFT marketplaces, and are willing to pay to have somebody advise and navigate them through all the fussy details of owning a piece of the metaverse.

Editorial: Why Focusing Exclusively on Blockchain-Based Metaverse Platforms Ignores the Bigger Picture, and the Rich and Vibrant History of Social VR and Virtual Worlds

Have you also read: The Problem with NFTs: the Growing Push-Back from People Who Are Sick and Tired of the Current NFT Craze?


As I wrote a couple of days ago, I am angry—mostly about the ongoing coronavirus pandemic and our failures in dealing with it, both at the individual and societal levels. I’m also angry at myself for my own personal failings in navigating through these past two years of pain and chaos, trying to find a way forward in these unprecedented, heartbreaking, soul-destroying times.

But that’s not the only thing that has me irked, peeved, and annoyed me lately. So buckle up, because I have some opinions to share…I’ve been meaning to write this editorial for a long while.


A couple of days ago, I saw via a tweet that Cathy Hackl (a tech pundit who has dubbed herself “the Godmother of the Metaverse” in her Twitter profile) had been named Dean of something called the Repulic Realm Academy, which I had not heard of before. Intrigued, I began my investigation by visiting the Republic Realm website.

Featuring a trailer of footage compiled from various blockchain-based platforms (I recognized a couple, such as Decentraland and the Sandbox), the website states:

Developing the metaverse: Investment, development & infrastructure innovation across the global metaverse & NFT ecosystem.

Republic Realm is one of the most active investors in and developers of the metaverse real estate ecosystem.

We invest in, manage, and develop assets including NFTs, virtual real estate, metaverse platforms, gaming, and infrastructure. Today, we are among the largest landowners in Axie Infinity, Decentraland, The Sandbox and Treeverse.

We have holdings in 24 metaverse platforms and own over 3,000 NFTs. 

We develop our own metaverse real estate NFT projects, including:

• Metajuku, the first metaverse shopping mall with retail tenants and leases 
• Fantasy Islands, a luxury, master-planned real estate development in the Sandbox metaverse, and
• Republic Realm Academy, the first online university set in the metaverse and driven completely by tuition NFTs.

(“The first metaverse shopping mall with retail tenants and leases”? *cough*Second Life*cough*cough*)

Taking a look at the web page describing the Republic Realm Academy, you get the following slickly-produced, 40-second promotional video…

…as well as the following explanation of what the Academy is supposed to be all about:

shield_3d_colors.png

What is Republic Realm Academy?

Republic Realm Academy is a series of online courses about the metaverse and NFTs. Courses will be taught by multidisciplinary educators hailing from some of the most prestigious universities in the world alongside top industry professionals in web 3.0 technologies. After completing the coursework, students will earn a certificate in Metaverse Technologies and become a permanent part of the Republic Realm Academy alumni network.

Renowned metaverse expert Cathy Hackl is the dean of Republic Realm Academy.

Why Republic Realm Academy?

Republic Realm Academy is a place for people to learn and collaborate about the metaverse and NFTs, built for the metaverse in the metaverse by metaverse experts. Republic Realm Academy makes highly technical concepts easy to understand.

Apparently, they have set up a virtual campus in the blockchain-based social VR platform Somnium Space, and Somnium Space CEO Artur Sychov himself will be teaching “a class at the Academy about VR and the future of the metaverse:”

Tuition for four weeks, which includes a “limited edition Republic Realm Academy NFT Tuition Badge”, which will “be your campus ID card and unlock all Republic Realm Academy resources and initiatives at the start of the term”, six online courses, plus “limited office hours with professors, subject to availability”, costs US$1,000.


Taking a good look at the entire Republic Realm website leaves me with a sinking feeling in the pit of my stomach. Here’s a sample blogpost from their blog, touting their “2021 Metaverse Real Estate Report”, with the following illustrations:

Image source
Image source

Notice anything interesting about what platforms are discussed, and which are ignored?

A relative newcomer to the concept of the metaverse would be forgiven if, after coming away from this website, believing that the metaverse solely consisted of platforms which incorporated blockchain, cryptocurrencies, and non-fungible tokens (NFTs)! And I, as well as countless others who have been working in social VR platforms and virtual worlds for literally decades, are starting to get a little pissed off at this myopic viewpoint (VRChat even felt forced to issue an official statement today).

More and more often lately, I am seeing the term metaverse being used ***ONLY*** to refer to blockchain-based platforms, and NFT-based virtual real estate, as if the previous quarter-century of metaverse history had never existed! (I take my start date as June 28th, 1995, when Active Worlds was launched.) Those of us who know better have been watching all this NFT metaverse madness unfold and grow steam since Facebook’s pivot to Meta, and now it seems as though the blockchain bros (and women!) have completely taken up all the air in the room.

Let’s face it: it’s to Cathy’s and Artur’s and so many other people’s advantage to sell (and yes, I deliberately use the word sell) as many people as they can on this frankly blinkered perspective on the metaverse—even to the point of offering thousand-dollar certificates for things could probably be learned just as easily from others for free! The overall messaging here is that the non-blockchain-based metaverse platforms which predate this boom in artificially-scarce NFT-based real estate are simply not worth bothering with or investing in.

I am officially fed up, and I think it’s high time that those of us who were the true pioneers begin to push back on this narrative. There’s a whole history of the metaverse which is being completely ignored, as if it never existed. And that’s wrong. There are valuable lessons to be learned here from those who went before, which are being forgotten in the current greed-driven gold rush of the NFT metaverse.

Enough is enough of this deliberately misleading view of what the metaverse is. What good is a “2021 Metaverse Real Estate Report” which completely ignores one of the biggest success stories of the past two decades, Second Life, simply because it doesn’t have NFT-based real estate which can be inspected via the blockchain? Or the absolutely incredible content creators working in places like VRChat, AltspaceVR, ENGAGE, NeosVR* and countless other successful platforms?

This is just too simplistic a picture to paint, and if I have to haul myself up on stage in every single goddamn metaverse-themed room on Clubhouse to remind people, once again, that there is more to the metaverse that just the blockchain and NFTs, then I will.

Look, I am not opposed to the idea of a blockchain-based metaverse. I’m not opposed to NFT-based virtual real estate. I’m not even opposed to selling thousand-dollar courses to people! But I am getting rather angry that so many people are deliberately focusing on just one segment of the rich and vibrant history of social VR and virtual worlds, to the exclusion of all others. There are many ways to organize and run a metaverse, not just on the blockchain! And this perspective overlooks all the work that is being done on dozens of useful and popular metaverse platforms, which do not use cryptocurrencies and non-fungible tokens.


*Note that while NeosVR does have an associated cryptocurrency (NCR), it does not have NFT-based virtual land sales, a key distinction.

UPDATED! The Problem with NFTs: the Growing Push-Back from People Who Are Sick and Tired of the Current NFT Craze

If you’re tired of the current level of NFT hype, you’re not alone!
Photo by Dylan Calluy on Unsplash

There are fewer topics which provoke such a sharp divide of opinion as Non-Fungible Tokens (NFTs for short). NFT madness has reached stratospheric heights, and looks likely to rise even further. And some people have had enough.*

When Kent Bye and Molly White (who are heroes of mine, but in very different ways) both highly recommend a YouTube video, you can bet that I pay attention!

Of the two, Kent Bye is probably the better known; he is in indefatigable, intelligent host of the Voices of VR podcast, and someone whose thoughtful, philosophical insights into any and all aspects of immersive tech I value greatly (I wish I had his brain!). As for Molly, she is someone whom I first encountered because of her truly epic thread of snark about that infamous Cryptoland promo video, but she, too, is definitely someone to follow (she maintains the wonderful Web3 Is Going Just Great website, which chronicles the scandals, misdeeds, and crimes of the many crypto, blockchain, and NFT projects out there, an increasingly difficult task as the number of schemes proliferates!).

Here is the 2-hour-and-18-minute video itself, titled The Problem with NFTs, by Dan Olson, a Canadian whose YouTube channel Folding Ideas has just over half a million subscribers:

Dan starts his video by providing some historical context, discussing the financial crisis provoked by the mortgage bond crisis of 2008, and then moving on to Bitcoin, trumpeted as an end to the evil of centralized banking. Here’s a prime quote:

Rather than being a reprieve to the people harmed by the housing bubble, the people whose savings and retirements were, unknown to them, being gambled on smoke, cryptocurrency instantly became the new playground for smoke vendors. This is a really important point to stress: cryptocurrency does nothing to address 99% of the problems with the banking industry, because those problems are patterns of human behaviour.

—Dan Olson

He then talks about Ethereum, and how it was created in part to address some of the problems posed by Bitcoin. Dan provides one of the best overviews of “proof of work” versus “proof of stake” that’s I’ve encountered to date. After covering the basics of blockchain, he turns his attention to the Non-Fungible Token market, discussing the whole “code is law” premise of smart contracts at length. His highly entertaining exploratory foray into the current NFT market space is well worth the price of admission alone! Near the two-hour mark, Dan discusses Decentralized Autonomous Organizations (DAOs).

Honestly, this video is so good, and so information-dense, that I would strongly encourage you to set aside two-and-a-half hours, and watch it in full, with the subtitles on. Like me, you’ll probably rewind it several times to review some of Dan’s better arguments! Molly and Kent are right; this video is *chef’s kiss* (Dan even briefly includes screencaps of Molly’s website and that infamous Cryptoland promo video!).

But it’s the final chapter of this video where Dan is on point, and on fire:

In 2008, the economy functionally collapsed. The basic chain reaction was this: bankers took mortgages and turned them into something they could gamble on. This created a bubble, and then the bubble popped.

When you drill down into it, you realize that the core of the crypto ecosystem, the core of Web3, the core of the NFT marketplace, is a turf war between the wealthy and ultra-wealthy. Technofetishists who look at people like Bill Gates and Jess Bezos, billionaires minted via tech industry doors that have now been shut by market calcification, and are looking for a do-over, looking to synthesize a new market where they can be the one to ascend from a merely wealthy programmer to a hyper-wealthy industrialist. It’s a cat fight between the 5% and the 1%.

Ultimately the driving forces underlying this entire movement are economic disparity. The wealthy and tenuously wealthy are looking for a space that they can dominate, where they can be trendsetters and tastemakers and can seemingly invent value through sheer force of will.

This is, in my opinion, the blindspot of many casual critics. The fact that tokens representing ape PFPs are useless, yet somehow still expensive, isn’t an overlooked glitch in the system, it’s half the point. It’s a digital extension of inconvenient fashion. It’s a flex and a form of myth-making.

And that’s how it draws in the bottom: people who feel their opportunities shrinking, who see the system closing around them, who have become isolated by social media and a global pandemic, who feel the future getting smaller, people pressured by the casualization of work as jobs are dissolved into the gig economy, and want to believe that escape is just that easy. All you gotta do is bet on the right Discord and you might be air-dropped the next new hotness… This is your chance to stick it to Wall Street and venture capitalists, as long as you pay no attention to the VCs behind the curtain. The line can only go up.

It’s a movement driven in no small part by rage, by people who looked at 2008, who looked at the system as it exists, but concluded that the problems with capitalism were that it didn’t provide enough opportunities to be the boot. And that’s the pitch: buy in now, buy in early, and you could be the high tech future boot.

Our systems are breaking or broken, straining under neglect and sabotage, and our leaders seem at best complacent, willing to coast out the collapse. We need something better. But a system that turns everyone into petty digital landlords, that distills all interaction into transaction, that determines the value of something by how sellable it is and whether or not it can be gambled on as a fractional token sold via micro-auction, that’s not it.

A different system does not mean a better system; we replace bad systems with worse ones all the time. We replaced a bad system of work and bosses with a terrible system of apps, gigs, and on-demand labour.

So it’s not just that I oppose NFTs because the foremost of them are aesthetically vacuous representations of the dead inner lives of the tech and finance bros behind them. It’s that they represent the vanguard of a worse system. The whole thing, from OpenSea fantasies for starving artists to the buy-in for pay-to-earn games, it’s the same hollow, exploitative pitch as MLMs. It’s Amway, but everywhere you look, people are wearing ugly-ass ape cartoons.

(UPDATE Jan. 23rd, 2022: if you have a bit more time left after watching Dan Olson’s video, you can peruse this thread of comments on the r/Documentaries community on Reddit. Be sure to sort by Best to read the best ones first!)


I leave you with another very recent YouTube commentary video I watched a couple of days ago, this one by the incomparable Josh Strife Hayes, who has sharpened his patented snark by reporting on countless questionable MMORPG projects over the past few years (a growing cottage industry).

From now on, this 22-minute video is what I am going to send to anybody who asks me what an NFT is, because Josh so mercilessly strips it down to its bare essentials, so that everybody can see just how ludicrous the whole setup is! The NFT-owner emperor is truly wearing no clothes; in fact, he’s just holding a spot in a line-up!

If, after watching Josh’s video, you have a bone to pick with it, I’d love to hear your comments (aside from his British pronunciation of the word “fungible”, which makes me wince). Where Dan Olson slays with facts, Josh Strife Hayes prefers to devastate with sarcasm, and he’s so good at it that it’s a joy to behold.

So, it would appear that there is now a determined push-back on the current silly season of NFT hyperbole, and I for one welcome this development. Too many people—particularly baby investors—are buying into the breathless hype of ill-thought-out NFT projects, which are proliferating like the Polynesian rats introduced to Easter Island. Commentators such as Dan and Josh are doing us all a service with their bracing commentary on this madness.


*FULL DISCLOSURE: I possess zero NFTs, and I only own one cryptocurrency, the Neos Credit (NCR), which I earn as a side benefit of being a monthly Patreon patron of NeosVR social VR platform. And, in that case, NeosVR is an actual, working metaverse platform for which you can create an avatar, and which you can currently visit, explore, and build in! In other words, there’s a THERE there, unlike so many currently hyped blockchain-based projects, which are essentially handwaving and hot air. Caveat emptor!

UPDATED: Cryptoland Just Lost Its Island in Fiji

Cryptoland’s contract to purchase Nananu-i-cake, the Fijian island which was to be its home base for its fantastical crypto paradise, has fallen through, and the island is once again up for sale on the market

You may have been following my recent blogposts about the Cryptoland project (here and here), and so I bring you this breaking news, courtesy of The Guardian newspaper:

Widely mocked plans to establish a tropical haven for cryptocurrency enthusiasts have run into trouble after a contract to buy an island in Fiji for US$12 million fell through.

A group of crypto-evangelists, led by Max Olivier and Helena Lopez, outlined plans for the island, Nananu-i-cake, in a lavishly animated YouTube video, featuring a wide-eyed crypto bro named Christopher landing by helicopter and being given a guided tour by a talking coin called Connie.

The full YouTube clip has been taken down, but cached copies show it touted the island as “an international hub for the community to come live, work and have fun and enjoy a first-class crypto lifestyle”, boasting “a complete ecosystem that represents the blooming crypto space” that was “a paradise made by crypto enthusiasts for crypto enthusiasts”.

Ben Butler of The Guardian goes on to write:

But the project appears to have hit a bigger hurdle than bad publicity. The real estate agent selling Nananu-i-cake, Rick Kermode, of New Zealand firm Bayleys, told Guardian Australia that the contract to sell it to Cryptoland’s backers fell through this week and the island was back on the market.

“We’re telling people that it was under contract during the period of time that they had the contract but it has come back on the market,” he said.

So, it would appear that Cryptoland’s grand plans have come to nought, unless they can somehow find a way to renegotiate the contract. Somehow, given all the negative publicity and ridicule this project has attracted, I don’t think that is going to happen.

I had also heard that they had removed the project’s highly-scrutinized white paper (called a “Why Paper” ) from the Cryptoland website, but I was able to locate it fairly easily, here. Of course, they’re still minting their butt-ugly NFTs, and still trying to sell the project to crypto bros using the face, voice, and quotes from Carlos Matos:

As to why Cryptoland would want to associate Mr. Matos (infamous for his batshit crazy speech promoting the BitConnect ponzi scheme) with their project in any way absolutely mystifies me. I mean, c’mon people, the quote comes from this:

So, it would appear that the strange Cryptoland saga is coming to an end sooner than expected! However, I have no doubt that many equally cringeworthy NFT projects will come along to take its place in 2022.

UPDATE Jan. 16th, 2022: Well, it looks as though I wrote off Cryptoland too easily! Apparently, the team is undeterred by this development. I am not on the official Cryptoland Discord, but someone shared the following screen capture with me:

I know it’s a bit hard to read, so here is a transcription:

Thanks for the list of thoughtful points.

1. Right now the purchase agreement is until December 17th, but we had a conversation with the sellers of the island and they said they would be open to extend it (for a few more months, we need to discuss that still) if things look promising (if we get more investors). The island has been for sale for many years, no one is going to buy it right now, even if the contract expires.

2. If somehow someone were to buy the island, we would find another one (there are some) or we could re-buy it from the new owner maybe. This island is going to be for Cryptoland, we know the market for islands like this is very small, the risks of someone else acquiring before us are very low.

This response seems overly confident, bordering on brash, to me. All this talk about simply switching to another island if Nananu-i-cake is sold to another buyer means (among other things) that the Cryptoland team will have to completely rewrite their white paper proposal, as well as impact the layout and even the number of real estate parcels they can sell. Stop and ponder this incontrovertible fact for a moment: Cryptoland is already selling land on an island they don’t even own yet.

I still believe that this project is never going to come to fruition. Anyway, the Cryptoland saga seems to have a few more chapters left, Stay tuned!