Ethernia: This Is a Real Product After All! (UPDATE: No, It’s Not)

Holy crap! So it’s not a joke or a parody after all!

Ethernia is an actual product by a Los Angeles-based company! The website finally went live yesterday, and they are planning to launch the beta version of this virtual world sometime this fall.

Ethernia 1 31 May 2018

Here’s the new Ethernia promotional video on Vimeo:

Ethernia.io Launchfilm from PET GØRILLA on Vimeo.


(I notice they did re-edit their video that I posted in my original blogpost about Ethernia, to cut down on the rather bombastic narration in the original.)

UPDATE Feb. 17th, 2019: I notice that the original Ethernia website now refers to the Pet Gorilla website, which describes itself as:

PET GØRILLA is a U.S. based integrated production company specializing in the new frontiers of Creativity & Entertainment by using cutting edge technology to unlock new capabilities in storytelling. Our creative roster features live-action, documentary and animation directors with deep knowledge and experience in post-production, interactivity, design, live streaming, event planning, and storytelling. This unique set of creative talents married with a group of well-rounded producers, graphics developers, and technical architects means that anything dreamt can be created.

So, it would appear that Ethernia was, in fact, fake. But it was a good fake, dreamed up by a very creative ad agency, and a very funny one! It was good enough to fool the person who told me it was a real project.

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UPDATED! Ethernia: Yet Another Blockchain-Based MMO (Yes, It’s a Parody)

Sweet minty Jesus, but this whole blockchain-based virtual world/MMO thing has officially gotten out of hand. Check out this truly bizarre video that someone shared with me, for a new blockchain-based MMO called Ethernia:

I can’t tell is if this is meant to be a promotion for an actual product, or a joke (the voiceover is absolutely hyperbolic). I asked on the MMORPG subReddit about this, and apparently all the assets used in this video are from a free collection of Paragon game assets, which can be used in both commercial and non-commercial games.

Anybody know anything at all about this? I can’t find anything online at all about this Ethernia game. The website URL given in the video asks for a username and password, which immediately strikes me a highly suspicious. Someone is pulling my leg, right? This has to be a parody.

UPDATE 1:21 p.m. A sharp-eyed viewer has recognized the large stone monument at the top of the mountain in this video as being none other than Vitalik Buterin, a Russian-Canadian programmer and writer primarily known as a co-founder of Ethereum and as a co-founder of Bitcoin MagazineI’m betting this is a parody, and a very funny one if you actually know enough about cryptocurrencies to get the in-jokes.

The thing is, the person who originally shared this with me seems to think that this is an actual product. He tells me that the website opens on Monday for pre-registration.

Truly bizarre.

UPDATE May 31st: Surprise! Turns out Ethernia is an actual product after all! They now have a working website, and it looks like they are planning a launch in late 2018 or early 2019.

UPDATE Feb. 17th, 2019: I never bothered to update this before, but yeah, this is officially a parody by an ad agency called Pet Gorilla.