(“We now return you to our regularly scheduled programming…” If you are looking for my blogposts about the Wuhan coronavirus/2019-nCoV/SARS-CoV-2/COVID-19, please click here. Thanks!)
In today’s episode of the Lab Gab talk show in Second Life, host Strawberry Linden interviewed Patch Linden (Vice President of Product Operations at Linden Lab) and several members of his team of Moles (contract employees) about the upcoming plans for the 17th Birthday Celebrations in Second Life, as well as various other topics.
The American Cancer Society is excited to host the 5th Linden Home Reveal as part of the 2020 SL Home & Garden Expo. Residents are welcome to take a tour of the new Linden Home theme that will become available at 10am SLT on Friday, February 28, 2020. Residents can land on the American Cancer Society Island and walk to the Reveal region following the directional signs from there.
One evening last week, I decided to take a break from the Educators in VR conference sessions, and I did something I had not done in at least two months—I loaded up an anonymous alt and I paid a visit to Sansar.
Like most other worlds in Sansar, the Galleria shopping mall I visited was utterly deserted, despite showing up at the top of the Popular list in my Codex. (There were certainly no more than forty avatars total in all of Sansar on this particular evening.) After half an hour of morose window-shopping, I signed out again, feeling even more depressed than when I signed in.
I find it almost inconceivable that a mere eleven months ago, we had not one but two social VR platforms, into which their respective companies had poured years of software development work and millions of dollars, throwing splashy, well-attended events in an effort to outdo each other. Today, both of those companies have laid off dozens of staff, one platform has shut down completely, and the other is actively shopping around for someone to take it over, or it will probably shut down too.
Sansar user Zero Cheese posted the following three-minute recording of the most recent Sansar Product Meetup to his Twitter, where the users took to the stage instead of the Linden Lab staff, and instead of cheering me up, all it did was break my heart:
Throughout my three-year journey as a beta tester and blogger, one of the most special things about Sansar has always been its intrepid community of users and content creators, who may have been small in number but mighty in spirit.
There was always the feeling that the next wave of users would be just around the corner, that the next update with its shiny new features would be just enough to entice people to come in, to pay return visits, to move in, to set up homes and stores, and to build a new world.
It never happened. Why?
There will be no shortage of onlookers (armchair quarterbacks) who will speculate on what they think High Fidelity and Linden Lab did wrong, but I would suspect that many of their answers would revolve around one word: hubris.
To the ancient Greeks, hubris referred to extreme pride, especially pride and ambition so great that they offended the gods and led to one’s downfall. Wikipedia says:
Hubris (/ˈhjuːbrɪs/, from ancient Greek ὕβρις) describes a personality quality of extreme or foolish pride or dangerous overconfidence, often in combination with (or synonymous with) arrogance.
Simply put, it was that the people who ran High Fidelity and Linden Lab thought they already knew very well what people wanted, largely based on their shared past corporate experience with Second Life. Oh, they still sought input from the users, from time to time, but overall, they went ahead and did exactly what they pleased, confident that (to borrow a line from the 1989 movie Field of Dreams) if they built it, people would come.
Well, they built it (or, at the very least, they made a good solid start of building it). But the people didn’t come. Why?
I think that Ebbe Altberg and his team at Linden Lab can’t win no matter what they do. If they continue to throw too much time and money at Second Life, Sansar will suffer and they’re betting the future on Sansar…Yet if they try to promote Sansar…folks who are wedded to Second Life get upset.
Wagner James Au of the long-running blog New World Notes received a torrent of comments from Sansar haters when he reported on the current uncertain status of the Sansar project last Friday. It would appear that many Second Life users are still extremely upset at what they feel were all the resources that Linden Lab put into Sansar—time and money that they feel strongly should have been invested into improving Second Life. (Note that we do not know, and will probably never know, what outside investors put their money into Sansar, if any.) That visceral hatred fed into the perfect storm of events that has put the Sansar project in the position it is now in, being shopped around by Linden Lab in hopes of finding investors, lest it pull the plug completely.
Reading through all the comments in Wagner’s blogpost got me to thinking: how could Linden Lab have handled this situation better? Hindsight is 20/20, but to me it seems clear that the company could have handled its messaging about Sansar to Second Life users a lot better than it did.
The message from Linden Lab was clear: Sansar was not intended to replace Second Life; they were meant to be two separate platforms. While that might have allayed the many initial fears by Second Life users that their beloved virtual world was imminently going to be shut down, it also sidestepped the bigger question: how was Linden Lab going to move users from Second Life to Sansar? Because it rapidly became obvious that most Second Life users, in fact the overwhelming majority of them, were very happy with SL, thank you very much, and nothing and nobody was going to entice them to move.
Galen, in his most recent guest editorial, was right: Linden Lab should have built some bridges between Second Life and Sansar, in order to make it easier to gently encourage SL’s userbase to begin to explore Sansar. Expecting users to give up their inventories and start over again from scratch in a new virtual world was probably a tactical error. Why couldn’t we have used the Linden dollar in Sansar, for example?
I do remember that, at some point in the past, I read that Linden Lab was going to “reserve” all existing Second Life usernames in Sansar, so they could be assumed by SL folks who wished to migrate over and keep their identities. What happened to that plan? What happened to any plan to make it easier to Second Life users to migrate?
Linden Lab’s mismanagement of communication with its Second Life users with respect to Sansar and their intentions was, I believe, a key factor in their downfall. We will probably never know what Linden Lab’s big game plan was with Sansar vis-à-vis Second Life. Perhaps they didn’t even know themselves. But it’s clear that they felt they knew how to repeat that early success with Second Life. And they have been proven wrong.
Philip Rosedale, the founding CEO of Linden Lab and creator of Second Life, also thought he knew the secret to creating a successful, popular successor to Second Life. And he, and the team he led, were also proven wrong.
It has been a rather spectacular downfall for both companies.
Where does everybody go from here? Hell if I know. I just report on the events; I have long given up trying to predict them. My track record is crap. For example, I predicted Cryptovoxels would fail, only to see the platform thrive. I predicted Virtual Universe would be a success, only to see it fail and fold. And I was completely taken by surprise at both High Fidelity’s and Sansar’s layoffs over the past twelve months.
It remains to be seen whether the newer crop of social VR platforms and virtual worlds will learn from what happened to High Fidelity and Sansar, or even what the lessons to be learned are. More remains to be written, but I will leave that to another day.
Strawberry Linden has continued on with Lab Gab, a regular talk show on Second Life, hosting solo now that Xiola Linden (a.k.a. Jenn in Sansar) has left Linden Lab. Her guests today were Linden Lab CEO Ebbe Altberg, and Grumpity Linden, the Vice President of Product for Second Life, and she did a absolutely wonderful job as host, asking her guests many questions raised by Second Life’s customers.
Strawberry started off the conversation by asking Ebbe to talk about the current status of Sansar. He said (and this is a paraphrase I transcribed directly from the livestream video) that Linden Lab decided that they could no longer sponsor the project financially, so they are looking for a “Plan B”, and are having conversations with interested parties. There is as yet no deal to announce, however. Moving forward, Linden Lab will focus entirely on Second Life and the Tilia online payments business. He hopes that he can be more specific with details of a deal in a couple of weeks or so.
UPDATE 7:49 p.m.: If you are looking for an exact, verbatim transcript of Ebbe’s words (and an audio clip), Inara Pey has what you need. Thanks, Inara!
Ebbe said that in the process of rightsizing, Linden Lab lost a number of staff, but some “heavy-hitters” were transferred from the Sansar project to Second Life. He said Linden Lab is now in a very healthy financial position, but it was sad to let so many good people go, and they were doing everything they could to help them find new jobs. Out of respect for the people who were laid off, the company will not name the people who were let go, although the laid-off staff could let others know if they wanted to, themselves. (And although I did receive a list of the names of Linden Lab staff laid off in the most recent layoffs from a well-placed source, I will not be sharing it.)
Strawberry (bless her heart!) also asked Ebbe about the rumour that Philip Rosedale, Linden Lab’s founding CEO, was coming back to Linden Lab, and Ebbe said that that was not true. He and Philip do keep in touch regularly, though.
The rest of Lab Gab was about Second Life, and the conversation involved VP of Product Grumpity Linden. Work is proceeding on a large endeavour called Project Uplift, which involves moving much of Second Life’s infrastructure from server farms into the cloud (the hosting of sims, etc.), which Linden Lab expects to complete by the end of this year.
Development is underway on a companion mobile app for Second Life (not a 3D viewer) for chat, customer support for merchants, etc. The idea is to provide a tool for SL users to stay connected with their friends even if they are not on a desktop computer. They expect to have an alpha/beta user test at some point in the future, hopefully within a couple of months. The iOS Apple app will be released before the Android app.
The launch of Premium Plus accounts (essentially, super-premium user accounts with even more features and benefits) is “close”, according to Grumpity, but she would not commit to a release date yet. Premium Plus users will pay about US$20 less for the upcoming avatar name change feature than current Premium users. So, you might want to wait for Premium Plus accounts to launch before deciding to change your avatar name.
Grumpity also announced that the cost to transfer a buy-down or grandfathered sim will be cut in half, from US$600 to US$300. There are no other land price change announcements at this time.
All the winners will be emailed, and they will get a free avatar name change when this feature becomes available. (Note that there will be a whole bunch of last names available to choose from at launch, not just these eight.)
There were many other topics discussed that I am not covering here, but you can watch this episode of Lab Gab on YouTube: