Sansar Editorial: Where Is the Marketing?

The New Sansar Update Load Screen:
A Focus Squarely on Live Events

Why did Sansar fail?

And no, I do not consider Sansar a success, despite the most valiant efforts of the remaining staff who are still working on the platform, and the COMETS, a small group of hard-working volunteers creating and promoting events. Linden Lab themselves did not consider Sansar a success. Why else would the company sell the money-losing platform to Wookey, a company known for buying other companies which have fallen into financial distress, in a last-ditch effort to turn some sort of profit out of it?

What disturbs me most about the change in ownership is that Wookey does not seem to be doing anything different from what Linden Lab has done. The focus remains squarely on live events, but so far, I do not see a whole hell of a lot of those happening, aside from the Monstercat: Call of the Wild series of concerts (okay, there was also a Virtual Rave Prom last Friday, with DJ Yultron).

If this is supposed to be a live events platform, where are all the (NON-volunteer driven) events? Where are the performers? We should have had some announcements by now, surely. During the change in ownership, Sansar lost a lot of those events, and I do not see a lot of new events to replace those that were lost.

Tong Zou, a YouTuber who recently posted a lightly-edited one hour and 40 minute video of his adventures exploring Sansar, had this to say at the very end of his video, after finding Sansar essentially empty in his travels, and only finding a handful of other avatars hanging out at the Nexus:

I mean, this is pretty much the only players on Sansar right now, which is really sad, because in my opinion, Sansar has the best worlds out of any social VR app, but they have the least people, so what the heck? Why do AltspaceVR and VRChat have more people than here, I don’t get it. Not enough marketing or something, I dunno. This is all the people in Sansar. Give me a break. Linden Lab has got to do a better job of promoting this game. This is just sad. This game deserves better than this. This app deserves better than this. C’mon, there only about 10 people here across the entire app.

Tong Zou hits the nail on the head when he says that the company (no longer Linden Lab, but Wookey) needs to actively promote Sansar. If the Wookey-owned Sansar is doing any marketing or promotion, I sure the hell am not seeing any evidence of that. And if they are hoping that word-of-mouth advertising is going to work to attract people to Sansar, they are badly mistaken.

Seriously, what the hell are they doing? From my perspective, Sansar is simply drifting aimlessly. Just because you’ve built a social VR platform that allows for the creation of beautiful worlds, and allows for customizable avatars, and supports a marketplace for content creators to earn money, you can’t just set it out there, among all the current and upcoming competition (e.g. Fortnite Party Royale, Facebook Horizon), and just expect it to grow on its own, without promotion. There’s simply too much else out there competing for attention.

For example, Oasis, the Chinese-based social VR platform I wrote about a while back, has recently done promotions with a number of smaller YouTube vloggers to promote their platform (here, here, here, and here are four examples). I can’t remember the last time I came across a sponsored YouTube video for Sansar.

Where is the marketing push? Sansar isn’t just going to magically sell itself.

Advertisements

Daisy Winthorpe Launches the “I Love Sansar” Campaign

In an effort to promote Sansar, dauntless Sansar user and content creator Daisy Winthorpe has launched a social media campaign. Here are some of the images that are already being circulated:

Daisy Winthorpe’s Avatar

I also learned from Daisy today the the COMETS program set up by Linden Lab staff to host and promote events in Sansar (which I had originally reported on here) is no longer operational. That is concerning to me, but not a total surprise. Daisy tells me:

It’s not a big secret. We are still “alive” but not getting any missions [from Linden Lab].

Daisy is to be thanked and commended for her promotional efforts!

How to Create a Good Starter Wardrobe for Your Sinespace Avatar for Free (Male Edition), Plus Three Sinespace Promotional Codes You Should Not Pass Up!

Up here in Winnipeg it is a cold, blustery day, and we are expecting another 10 to 20 centimetres (4 to 8 inches) of snow. So I am huddled in my warm, cozy apartment, setting up a male alt on Sinespace from scratch using these step-by-step instructions, to see what kind of a starter outfit I can create for him using the 30,000 Silver which Sinespace gives all new users. (I previously did the same thing for a female Sinespace avatar here and here.)


First, and most importantly, did you know that there no less than three promotional codes you can pick up from various websites that you can use to pick up some nice perks for your new Sinespace avatar? This is the perfect time for you to get started in Sinespace!

I tested all three today and they still work:

  1. Use the promotional code in this Forbes article to pick up a free Shyla skin, shape, and eyes package from Daz Originals (I might not need them for this male avatar, but it is very easy to change your name and your gender in Sinespace, so you never know!);
  2. Use the promotional code in this New World Notes blogpost to receive 500 Gold currency, free; and
  3. Use of the two promotional codes in this blogpost I wrote to get one month of Premium membership for free! If you take advantage of this one-month free Premium promotion, you will receive 600 Gold over those four weeks, along with many other benefits.

So, armed with 500 Gold (from promotion #2 above) and 30,000 Silver, let’s go on a shopping spree! Please note that I will not be blogging about the numerous low-cost items from Sine Wave, as I want to promote the content creators.


The first thing you should do is click on the Shop button in the row of blue buttons along the bottom of your Sinespace client. Then, click on the tab that says Clothes. Finally, click on the word Gold in the blue bar across the top of the listings, and if the arrow next to it is pointing down, click on that arrow once so that it points up. In three easy steps, you now have a list of items sorted by price from lowest to highest. (This technique also works if you click on Silver instead of Gold.)

Monks sells a pair of men’s Swim Trunks for only 10 Gold, which comes in six different colours and patterns as shown:

Note that if you buy the white pair of swim trunks, you can tint them any colour you want in the Outfit window. Just wear the item from your inventory, click the Wearing button on the top left, scroll down to find the item, and click on the Material 1 button to select a colour:

For only 25 Gold, you can pick up any number of T-shirts from various designers, such as this colourful Skull Tee by kawaii pets:

The Plasma Fury T-shirt by Lyk-Art also costs 25 Gold, and comes in twelve different colours:

Lyk-Art also sells men’s dress shirts in a variety of patterns, like this skull-and-crossed-swords pirate pattern, for 25 Gold each:

They also sell a Gift-Wrapped Shirt (for gift giving, perhaps?) which comes in a dozen different colourful patterns:

Here is one of the Gift-Wrapped shirts, with the skinny jeans from the default wardrobe:

If you are looking for facial hair, do a keyword search under the Clothes tab for “Barva”, and you will find many different kinds of beards and mustaches for only 25 Gold each:

BlakOpal Designs sells various kinds of sport and dress socks for only 29 Gold (or 500 Silver) each pair. These are applied to the tattoo layer of your avatar, so they will work with any outfit or pair of shoes you own:

I picked up a pair of black dress socks for 500 Silver.

The men’s Open Collar Shirt by BlakOpal Designs is a wardrobe staple. It sells for 79 Gold and comes in five colours: white, red, dark grey, cream, and blue (note that you cannot tint this item).

BlakOpal also sells Marco jeans in seven colours for 99 Gold each pair:

The Soledad hairstyle from NEWSEA comes in nine different colours for 99 Gold each. If you buy the beige version, you can tint it any colour using the colour wheel:

This Male Sweater from Temenos3D comes in five colours: white as shown, plus black, green, blue, and red. (Please note that you cannot tint this sweater.)

At this point, we have used up almoat all of our Gold, and we now click on the Silver button in the blue bar above the Clothing listings to sort by increasing price in Silver currency (see green arrow in the diagram below):

You can pick up some lovely men’s eyes for free from Jz for Men:

The Simple Basics undershirt and boxers by Temenos3D are 500 Silver each, and come in five colours: white as shown, plus green, blue, red, and black (they are not tintable).

This camouflage pattern T-shirt by B-RY is only 2000 Silver:

This “Life Begins After Coffee” T-shirt from RAMBO is 2500 Silver:

These Bright Blue Eyes by Jz for Men are 2500 Silver:

My final purchase of the day is the short Bradley hairstyle by Junk.In.The.Box for 20,000 Silver, which comes in a wide variety of colours and is tintable on top of that:

So, as you can see, you can create a good starter wardrobe for your male Sinespace avatar, by carefully spending your initial 30,000 Silver and taking advantage of the promo code to pick up 500 free Gold!

Happy shopping!


This blogpost is sponsored by Sinespace, and was written in my new role as an embedded reporter for this virtual world (more details here).

You Can Help Us: The Metaverse Newscast Is Looking for Sponsors

My producer Andrew William and I are wrapping up our first season of the Metaverse Newscast show. It’s been great fun to do, but it’s also been a lot of hard work for us, particularly for Andrew, who records the shows and edits the footage to make the final episodes you watch on YouTube.

As we move forward to Season 2, we are actively looking for one or more financial sponsors who would be willing to assist us with this endeavour, in exchange for promotion of their products and/or services on the show. A good fit would be a company working in virtual reality or virtual worlds, but we’re pretty much wide open to any good suggestions. If you’re interested, let’s talk. You can contact me on my contact page on this blog.

If we do not find a sponsor, the Metaverse Newscast will continue, but we will need to scale back from our original goal of one show per month, and just do a show every now and then, as we are able. Both Andrew and I have full-time jobs right now, which sometimes makes it difficult for us to carve out time for this work (which is done in the evenings or on weekends).

If you are a reader of this blog and you know of somebody who might be interested in sponsoring the Metaverse Newscast, please contact me and I will follow up with that person or company, thanks! Any leads would be appreciated.

And—as always—thank you for your continued support of this blog! It means the world to me.