Hello! We are a group of academic researchers who are conducting a research project about social VR. The project is about understanding why people use social VR, how they interact with one another in social VR, and how social VR supports their social needs, identity construction, and relationship building. If you have experienced any social VR platforms/applications/environments and are willing to be interviewed, please contact us and we will send you the information sheet, which provides more details about this research. You will be paid a $20 Amazon gift card after the interview is completed.
Dana Cowley, who is the senior marketing manager at Epic Games (the makers of the phenomenally successful Fortnite), made a great observation about the metaverse that I wanted to share with you:
An hour in the metaverse needs to be better than – an hour on Facebook – an hour on Instagram – an hour on Twitter – an hour on YouTube – an hour on Netflix – an hour in Fortnite – an hour in anything we have now
In other words, the metaverse has to be so compelling—and offer something so different from what we have now—that people will inevitably flock to use it. It’s something to keep in mind as we look at the current landscape of social VR platforms and virtual worlds.
Today is officially the last day of the week-long land auctions for the blockchain-based virtual world Somnium Space. You can check out the status of the auctions using their up-to-date land auction map (which might take a minute or two to load on slower computers).
Red parcels were those which were claimed before the auction as an incentive for investors in their previous crowdfunding initiatives (approximately 500 parcels in total). There are 4,500 parcels up for grabs this week to the highest bidder. Yellow parcels are those which have bids in the auction. Green parcels are those which have not been bid on.
Here’s what the map looks like (in two sections, top half and bottom half), as of today around 2:00 p.m. Central Standard Time:
As you can see, there’s a veritable sea of green parcels on the Somnium Space map, and not a lot of yellow ones. Compare this to the bidding frenzy that occurred in both of Decentraland’s previous land auctions, in which almost every single parcel of land was sold.
The team over at Somnium Space must be feeling a little surprised by the (relative) lack of response from bidders, and I must admit that I am feeling somewhat surprised myself.
You also have better, more realistic graphics in Somnium Space than in Decentraland. Let’s compare two scenes, one of Somnium Space, and one of Decentraland:
So, why aren’t people (yet) flocking to Somnium Space as they did to Decentraland? Why aren’t people choosing to spend their money on cheaper virtual land that offers much greater creative possibilities?
One of the issues may be timing. Decentraland started off with an Initial Coin Offering (ICO) at the height of the cryptocurrency mania, which generated a lot of money (millions of dollars) and a lot of interest because it raised so much money. Somnium Space started off with less of a bang, as a non-blockchain project which had blockchain added afterwards. At the time of Somnium Space’s land auction, the bloom has definitely come off the rose for blockchain and cryptocurrencies, which might explain the relatively sedate pace of bidding compared to the frenzy over Decentraland in their two previous LAND auctions.
Another reason might be that Somnium Space is still a relatively new and untested platform (particularly the new, contiguous version 2.0 landscape), and potential investors might be cautious, wanting to wait and see what the early pioneers are going to do with the land they bought. As someone said on the RyanSchultz.com Discord channel in talking about thos week’s Somnium Space auction:
Unless the worlds become bustling with life and events and creators and MONEY, nobody will ever want to buy more land (only if they are still sick with blockchain hype). Buying an abstract piece of “land” in some obscure world that might or might not become popular is a gamble, and the only winning party here is the House, aka the creator.
Decentraland may not compare that favourably to Somnium Space in terms of technical features, but it does hum with money—the millions of dollars that MANA and LAND speculators invested ensure that DCL gets the white-hot spotlight of more attention, including mainstream news media coverage from places such as CBC Radio and the BBC. Once a project gets that level of coverage, it almost takes on a life of its own. And Somnium Space will likely need to get that kind of attention, that kind of coverage, in order to succeed. (I mean, I’m covering it, but I’m just a niche blog with 600-6,000 viewers a day! That’s peanuts.)
It will be interesting to watch as both Somnium Space and Decentraland evolve and adapt to circumstances in future. I wish both companies every success in their endeavours, and good luck! They will both need it. (Remember, Facebook is planning to launch a social VR platform and a cryptocurrency next year. Don’t think for a moment that they haven’t considered combining the two in some fashion.)
UPDATE 7:34 p.m.: I wanted to add a time-lapse video of Somnium Space’s in-world building tools in action, since not a lot of people have had an opportunity to try them out yet:
Australian YouTuber Brad Laurie (a.k.a BlockchainBrad) has just published another in-depth interview with Somnium Space CEO and virtual world entrepreneur Artur Sychov, who has decided to embrace blockchain technology for his social VR platform. Brad’s YouTube channel focuses on various blockchain projects, and the 80-minute conversation is obviously mostly about blockchain, but it’s still quite understandable by crypto newbies like me!
The interview is quite wide-ranging, and Brad asks Artur about comparisons between Somnium Space and Second Life (still the most popular and economically successful virtual world) and Decentraland (another blockchain-based virtual world which is still in closed beta). Artur says that Linden Lab’s founding CEO, Philip Rosedale, has helped advise him on Somnium Space.
Also, unlike Decentraland, Somnium Space will be the second VR-capable blockchain-based virtual world to launch (after Cryptovoxels). Decentraland does not support virtual reality, and is unlikely to do so anytime in the near future. And the graphics in Somnium Space will definitely be a step up from the voxel-based graphics of Cryptovoxels! I am quite looking forward to seeing what Somnium Space 2.0 looks like when it launches in October or November of this year.
Brad asks Artur about Somnium Space’s “Live Forever” feature, of which I have been skeptical in the past on this blog. Artur explains that Somnium Space will offer to record everything you do and say in VR on your parcel of virtual land, and then apply AI to it. Artur says that if you die, you can then have this second version of you that your children and grandchildren can visit. He states that AI is progressing so quickly that within 10 to 15 years, it will be difficult to determine what is really you and what is AI. Upon questioning from Brad, he admits that nobody else has tried to do this before. (And I am still skeptical that this will work. The amount of data storage to save everything your avatar says and does over days, weeks, months and years will be quite substantial, and will likely become overwhelming to work with.)
Somnium Space is holding an Initial Land Offering (ILO) starting October 6th and running until October 13th, where 4,500 parcels of virtual land will be auctioned off in partnership with OpenSea. (Bidders will have to have a Ethereum cryptocurrency wallet like MetaMask.)
In every other social VR platform and virtual world to date, you are not allowed to transfer your avatar and purchases to other people as part of the platform’s terms of service (although Second Life does allow you to leave your avatar and its inventory to another person via your will). Artur talks about how the use of blockchain in Somnium Space will allow users who are banned from Somnium Space to resell everything they own to other people who can use it, at whatever prices the market will bear. This is quite a novel idea for a virtual world!
Brad also asks about the cryptocurrency to be used in Somnium Space, and Artur replies that they are working on finalizing the details on it. He states that they will comply with any current and future governmental rules and regulations on cryptocurrencies, trying to stay ahead of the curve.
Artur says that Somnium Space currently has a dozen software developers at work on the platform, with extensive in-house expertise on virtual reality and blockchain. And Somnium Space will soon release a version of the client for Oculus Quest wireless VR headset users.
You can follow Somnium Space on Discord, Twitter, Telegram or Instagram. Artur Sychov also hosts an Open Mic event every Saturday at 22:00 CEST (Central European Standard Time) in the Somnium Space amphitheater, for users to learn more about latest development news and to have their questions answered by the CEO himself.