Making Money Off the Metaverse

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Recently I was approached by an entrepreneur who wanted me to work with him to expand and monetize my comprehensive list of social VR platforms and virtual worlds. I told him I would think about it and get back to him in a couple of weeks. I also was told by social VR researcher and consultant Jessica Outlaw that she used and appreciated my comparison chart of the 12 most popular social VR platforms (which I do need to update soon). This has made me realize that I am one of the few people out there who are actively compiling this sort of information about social virtual reality, and that people are finding it useful.

My comparison chart of social VR platforms (full-size version available here)

I think what I will do (rather than throw my lot in with the entrepreneur and try to make money off my labour) is try to work something up for publication in a research journal instead. Working for a university, I tend to have more of an academic than an entrepreneurial bent anyways. Then I could add it to my résumé for the next time I apply for a promotion at work (assuming I do so before I decide to retire).

Which beings me to today’s topic: people making money off the metaverse. I’m actually already making a little money in two ways:

  1. serving advertising from WordPress’ WordAds and Google’s AdSense on my blog (which brings in anywhere from $5 to $35 per month);
  2. my Patreon page (currently bringing in $13 a month from 7 supporters—thank you!).

This money earned goes toward my blog hosting costs with WordPress (I have their Business plan at $33 a month, billed annually). Every little bit helps!

Other people are generating income by creating content for the metaverse: mesh buildings, trees, and furniture, avatar clothing and attachments, animations, etc. In fact, some Second Life content creators actually are able to make a decent living wage from their work (but they are definitely in the minority; most creators earn only a secondary income from SL, and some do it just for the creative outlet).

I’ve heard that some people are making good money creating and selling custom avatars for VRChat, but I’m not certain that anyone is making a full-time living at it.

A few people like Bernhard Drax (a.k.a Draxtor Despres) have been able to parlay their video-making work into a lucrative side hustle, working for companies such as Linden Lab to help promote their products. Strawberry Singh, who is well-known for her pictures and videos of Second Life, even landed up getting hired by Linden Lab! And who’s to say that what happened to Drax and Berry can’t happen to you, too?

While I seriously doubt that anybody is making a living wage off the various social VR platforms so far (except for the people working for companies creating the platforms, like High Fidelity and Linden Lab), we can expect that at some point in the future, individual entrepreneurs will generate a good income from social VR. The big questions are where and when it will happen, not if. Many people are waiting on the sidelines, honing their skills and biding their time, to see which social VR platforms will take off in popularity. There’s no sense dumping a lot of time and money into a platform if nobody’s using it.

What do you think of all this? Do you think that we are still years away from people earning a living off the metaverse? Feel free to share your opinions in the comments section, or better yet, join the RyanSchultz.com Discord server, the first cross-worlds Discord where people discuss and debate the issues surrounding social VR and virtual worlds. We’d love to have you with us!

NeosVR on Twitch: Cheerful Chaos Reigns

I’m going to say this again: NeosVR is a social VR platform to watch.

NeosVR recently started a series of Twitch livestream broadcasts where Nexulan plays the role of genial host, gently herding a group of avatars from place to place within NeosVR to demonstrate various cool experiences and features. Tomáš Mariančík (a.k.a. Frooxius), the extremely talented software developer who is building NeosVR, comes along for the ride. They’re doing this to gain followers on Twitch and promote awareness of their social VR platform.

Nexulan

Among the amazing things demonstrated on the most recent livestream were:

  • a working grappling hook to allow an avatar using it to swing from place to place like Batman or Spiderman;
  • a planet launcher that launches custom-designed mini planets into space, where the planets have gravity and you can actually run around the entire circumference of the planet (including being upside down at the “south pole” from the perspective of other users);
  • an actual milkable cow—you pull on the udder and the milk fills a pail!

The livestreams really show off the capabilities of the platform. There’s a wonderful sense of cheerful chaos (even anarchy at times) in these videos. It looks like fun, and it makes me want to explore NeosVR more!

If you’re interested, you can download the software for free from Steam. They also have an active Patreon page, where they are pulling in almost $2,000 a month in donations from supporters!

I leave you with a relatively recent 4-minute promotional video for NeosVR, narrated by the lead developer Frooxius. I’ve posted this before, but it’s worth watching to get an overview of the project if you’re new to it:

If you are interested in following the development of this project, you can follow NeosVR on Facebook, Twitter, or YouTube, or you can join their Discord server.

I Had a Dream…

Photo by Randy Tarampi on Unsplash

You know that something has really become an integral part of your life when you starting dreaming about it! Well, I am on holidays from work this week and next, so I turned off my alarm clock and slept in late this morning, and I just woke up from the most vivid and detailed dream, where I was at a social VR conference!

Here’s my dream, in as much detail as I can remember, first thing in the morning while many of the details are still fresh in my mind:


I wound up at this conference, held at the University of Western Ontario, quite by accident. I am an alumni of UWO (which is true in real life), and I was there visiting my old campus residence, when I stumbled across this conference, which was being held on campus. Attending were venture capitalists, designers, and representatives of various companies who were building and selling social VR platforms.

A cameraman had captured a video of me trying out a VR experience, wearing a VR headset and holding a rifle-like gun, and I got to see the video. I was having an ecstatic first-time user experience, and he captured it for all to see! I was so happy that I asked for a copy of the video, and he sold it to me for $60. (I even remember hunting around in my wallet for the right amount of cash!)

I was talking with vendors and having them give me business cards so I would remember their details so I could blog about them later. In once case someone, whom I recognized as a fellow computer science student when I was at the University of Manitoba (which is a true detail from my real life) asked me for my phone number so she could call me, and I tried to tell her first my work number, and then my cell number—and each time, I discovered that I had forgotten the last few digits!

One of the events at the conference was Strawberry Singh‘s wedding—to a woman named Raspberry! In real life, Strawberry looked exactly like her avatar! (I had absolutely no difficulty recognizing her in real life.) At one of the events afterwards at this conference, I went up to Strawberry and Raspberry to congratulate them—only to discover that I had laryngitis and I couldn’t speak above a whisper!

One of the VR companies showed a promotional video about their new social VR platform, which included pictures taken in real life at various locations of people trying out their product. I immediately recognized some of the locations as pictures taken at the high school I had attended, Transcona Collegiate (which is true in real life), and in the video I also saw a photo mosaic of people trying out their product, which included a picture of me!

Just before I woke up, I was at the lunch for the conference attendees. I had to hunt around a little bit to find it in the building, and in one of the rooms I looked in before I found it, the walls had large displays of various bloggers’ blogposts about social VR—including posts from this blog! I remember standing there looking at this and thinking: Holy shit, I’ve made it it. People are talking about me at a conference.)

At the lunch, I asked the moderator for permission to come to the podium to speak to all the conference attendees. She said yes, and I went up to the podium to speak, and the microphone was having technical problems and I seemed to have some sort of laryngitis, which were interfering with my attempt to tell everyone how wonderful this whole experience was and to thank them for letting me be there, even though I hadn’t registered for the conference…

And then I woke up.

Image by Stefan Keller from Pixabay

This has got to be one of the more vivid and detailed dreams I have ever had! Several times throughout this dream, I actually thought to myself, “This is a dream, this can’t be real“, only to wake up in my dream while still dreaming and realize that it wasn’t a dream—it was really happening to me! Crazy. I wonder what my dream means, if anything.

I love how the dream sprinkled in various details that corresponded to my real life, including my old high school. And I do find it interesting that at least three times in my dream, I had difficulty in communicating with other people at the conference. I’m not sure if my subconscious is trying to tell me something significant, or not!

P.S. I forgot to mention that in my dream, in one room at the conference, there were a bunch of well-known drag queens from my favourite reality TV show, Ru Paul’s Drag Race! I recognized Shangela there. The drag queens tried to warn me about someone who was at the conference, from whom I had obtained detailed information about their soon-to-be-released social VR platform, which was still being kept secret from the public. They warned me that he was not a good person and that I should be careful!

Traveling Between Social VR Platforms: Does VR Market Success Depend Upon a Seamless, Interconnected Metaverse?

Did you know that you can help support my blog (as well as the newly-launched Metaverse Newscast show), and get great rewards in return? Here’s how.


One of the people I follow on Twitter is Ben Lang, who is the co-founder and executive editor of the popular virtual reality news website Road to VR. Yesterday, he posted:

I’m starting to think that VR won’t have its consumer mainstream moment (smartphone levels of adoption) until a comprehensive metaverse emerges that interconnects and makes *all* VR content social to some extent. Stuff like this awesome immersive music video is really freaking cool, but would be 100 times richer if discoverable through something a simple as a ‘VR hyperlink’, as well as easily being able to bring a friend along to experience it. Telling a friend ‘hey there’s this cool new thing, come check it out with me’, and then asking them to download an app and then coordinating a time to get online together to invite each other and then *finally* seeing the thing for 10 mins isn’t tenable for smaller experiences.

The immersive music video he refers to is a new free VR experience on Steam called Sheaf – Together EP, and it’s truly a wonderful, relaxing experience, which I can recommend highly:

Ben is making the point that it shouldn’t be so difficult to share VR experiences such as this with friends. And a seamless, interconnected metaverse would probably give a huge boost to the consumer VR market.

Another Twitter user called Matrixscene responded to Ben, with a link to a two-part report on how a metaverse working group did a field test for traversing disparate virtual worlds to see how they interconnect with each other.

Part 1 of the report gives several examples of links or portals between social VR experiences, for example:

  • Portal links in JanusVR
  • Links in Cryptovoxels to other WebVR sites

Part 2 of the report details a “field trip” the author and several other people undertook to see how well they could navigate between various virtual worlds. The places visited included:

The author, Jin (Madjin) writes:

We were communicating over Discord’s voice chat the entire time. Anarchy Arcade served as the most premium base reality we ventured to on this trip for several main reasons:
– Shortcuts were easy to launch
– Universally compatible
– Optimized heavily in the background

So, as you can see, the first tentative steps in cross-linking virtual worlds have already been taken. However, the work of creating a much more comprehensive and seamless metaverse to benefit VR consumers still faces many significant hurdles—including a patent filed by IBM in 2008 that appears to cover teleporting avatars between disparate virtual worlds.

How soon do you think it will be until we get a truly seamless VR metaverse? Or do you think it will never happen? As always, you are invited to join the ongoing conversations on this and many other topics on the RyanSchultz.com Discord server, the first cross-worlds discussion group!