Earlier this week a new virtual reality platform was announced that will be making waves in the virtual fashion market. Users will be able to take clothing that they have made in graphics software and sell them in a new marketplace for people to put on their avatars. What that means is people will be able to dress their characters inside certain computer games and environments with fashions that they buy in this new marketplace.
The world leading Social VR platform, Sansar, is launching a fashion market for user-created avatar clothing. In this platform, users will be able to adjust their clothing as well and customize its design. This means that they can adjust the fit of the clothing by, pulling shirts over the shoulder, rolling up sleeves, popping collars, and more. This new market will make it easy for individuals to sell their creations to people that can use them in games and virtual environments like Second Life. The virtual clothing and accessory market is already fairly large and this will only add to it.
The market will be integrated with Marvelous Designer, created by CLO Virtual Fashion Inc. This software is used by many mainstream games companies like Capcom, EA, and Bungie as well as independent designers. Items created here can be exported directly to the Sanar fashion market. Fashion designers, filmmakers, and game makers are already using Marvelous Designer to make unique clothing in virtual environments. Now this integration will make it easy to get these creations, along with the creations of hobbyists and other individuals, into an online market where they can be sold. In addition, to help get things started Sansar will be offering a 60-day free trial of Marvelous Designer for people that sign up for an account.
The article then talks about Second Life, erroneously calling it a “VR environment” and a “VR game”. The article also makes it sound like the clothing you create in Marvelous Designer can be used in Second Life, which is technically true, but you do need to do a fair bit of work in Blender, Maya, or 3DS Max or another program with the output from MD first (there is no direct-export feature like you have with Sansar).
Anyway, it’s great to see an article like this in the mainstream business press about the fashion market in Sansar! I’ve noticed a couple of other articles too: